---
title: "White Dinner Plates Set of 12 — $377K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/white-dinner-plates-set-of-12"
last_updated: "2026-08-11T00:09:16.550Z"
locale: en
meta:
description: "Niche score 36/100 · $377K/yr market · 743K searches/yr · $44.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $377K/yr market · 743K searches/yr · $44.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Dinner Plates Set of 12 — $377K/yr Amazon US Niche (2026) - Flapen"
---
# **white dinner plates set of 12**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 21Conversion 14Competition 23Returns 55Price range 70Avg price 95Brand share 12Review moat 34Quality gap 35
**Avg price**
**Incredible****$44.50**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$12.27–$133.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$377K**
$377K/yr · 743K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,087.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white dinner plates set of 12 is a $377K/yr Amazon United States market (743K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white dinner plates set of 12 market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$445K–$556K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#394**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**2%**
- Mikasa57% - Amazon Basics15% - 10 Strawberry Street9% - Martha Stewart8% - Corelle6% - PainZieteg3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/white-dinner-plates-set-of-12/trend)
## **Top white dinner plates set of 12 search terms**
- **mikasa**154K/yr+7.9%0.2% conv. - **white dinner plates**139K/yr+2.1%1.6% conv. - **10 strawberry street**49K/yr-13.6%0.1% conv. - **glass dinner plates**46K/yr-9.8%0.3% conv. - **mikasa plates**30K/yr-1.5%0.2% conv. - **salad plates set of 4**30K/yr+4.0%0.0% conv. - **restaurant plates**37K/yr-27.1%0.1% conv. - **10 strawberry street mugs**34K/yr-24.2%0.1% conv. - **white plates ceramic**24K/yr-6.9%0.9% conv. - **salad plates set of 6**29K/yr-41.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/white-dinner-plates-set-of-12/search-terms)
## **Top white dinner plates set of 12 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$38K20%$75K30%$113K40%$151K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mikasa FT5 Goal Master Soccer Ball/Foot Volleyball Black/White Size 5**Mikasa**$36.90**4.6★834 rev](https://www.amazon.com/dp/B07B9XDL2S) [2**Amazon Basics 6-Piece White Dinner Plate Set Microwave and Dishwasher Safe for Everyday Use 10.5 inches**Amazon Basics**$22.68**4.6★12,718 rev](https://www.amazon.com/dp/B0157FD9MS) [3**Martha Stewart Opalton Dinner Plates 6-Piece 10-Inch Plate Set Chip and Break Resistant Opal Glass Plates - White**Martha Stewart**$18.89**4.5★342 rev](https://www.amazon.com/dp/B0DDFFKN12) [4**Corelle Vitrelle 8-Piece Dinner Plates Set Triple Layer Glass and Chip Resistant Lightweight Round Plates Winter Frost White**Corelle**$38.61**4.8★5,648 rev](https://www.amazon.com/dp/B07MFC35ZP) [5**MIKASA V200W Volleyball**Mikasa**$67.67**4.7★3,605 rev](https://www.amazon.com/dp/B07S5PH3H9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YALONG White Dinner Plates Set of 6 10 Inch Ceramic Plates White Porcelain Dinner Plates for Kitchen Serving & Everyday Use Microwave & Dishwasher Safe 25.4Cm**YALONG**$31.06**76 rev1y ago](https://www.amazon.com/dp/B0FDQFCVDL) [**10 Strawberry Street Adria Hydration Travel Tumbler Pink Costal**10 Strawberry Street**$16.09**50 rev1y ago](https://www.amazon.com/dp/B0DWMLVC95) [**10 Strawberry Street Bella Water Color #2 Floral Mug**10 Strawberry Street**$12.27**120 rev1y ago](https://www.amazon.com/dp/B0DQQRCPNB) [**PainZieteg White Strawberry Corduroy Tote Multi-Pocket Crossbody Laptop Bag**PainZieteg**$25.00**165 rev1y ago](https://www.amazon.com/dp/B0DM5YHYZ4) [**Martha Stewart Opalton Dinner Plates 6-Piece 10-Inch Plate Set Chip and Break Resistant Opal Glass Plates - White**Martha Stewart**$18.89**342 rev1y ago](https://www.amazon.com/dp/B0DDFFKN12)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**10 Strawberry Street Adria Hydration Travel Tumbler Pink Costal**10 Strawberry Street**$16.09**4.2★**▲ 186%**](https://www.amazon.com/dp/B0DWMLVC95) [**Mikasa Official Beach Volleyball BV550C-WYBR FIVB Approval (Size 5)**Mikasa**$76.02**4.6★**▲ 169%**](https://www.amazon.com/dp/B0CYRDJ4YW) [**PainZieteg White Strawberry Corduroy Tote Multi-Pocket Crossbody Laptop Bag**PainZieteg**$25.00**4.1★**▲ 131%**](https://www.amazon.com/dp/B0DM5YHYZ4) [**10 Strawberry Street Bella Water Color #2 Floral Mug**10 Strawberry Street**$12.27**4.5★**▲ 130%**](https://www.amazon.com/dp/B0DQQRCPNB) [**Mikasa FT5 Goal Master Soccer Ball White/Blue Size 5 (Soccer/Footvolley)**Mikasa**$36.51**4.6★**▲ 100%**](https://www.amazon.com/dp/B07BB16YQ1)
**~~View all trending →~~**
## **What buyers say about white dinner plates set of 12**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Nice quality, good looking dinner set”*
**Durability**11%
*“Its held up greatly”*
**Weight Light**9%
*“Theyre lightweight and so easy to clean”*
**Size-Overall**8%
*“Perfect size”*
**Value For Money**8%
*“Great deal”*
**Advertised Vs Actual Product**7%
*“Looks just like the photos”*
**Strength**6%
*“They are stable”*
**Dishwasher Safe**5%
*“Microwave and dishwasher safe”*
**Design-Overall**2%
*“They are beautifully designed”*
**Ease Of Cleaning**2%
*“Easy cleaning”*
### **What buyers complain about **
**Quality-Overall**12%
*“Poor finish quality”*
**Size-Overall**9%
*“these arent the right size”*
**Value For Money**9%
*“Dont waste money”*
**Advertised Vs Actual Product**9%
*“Pictures are deceptive”*
**Dishwasher Safe**7%
*“don't put them in the dishwasher”*
**Durability**6%
*“Sadly, one of the big bowls broke”*
**Microwave Safe**3%
*“NOT MICROWAVEABLE SAFE”*
**Weight Heavy**2%
*“Bit heavy”*
**Heating**2%
*“Gets very hot in microwave”*
**Inflation/Deflation**2%
*“When you ship ball you need to deflate it otherwise it will punctured”*
### **Top return reasons **
**Size-Overall**26%
**Advertised Vs Actual Product**9%
**Quality-Overall**9%
**Value For Money**9%
**Material Quality**7%
**Color**6%
**Weight Heavy**6%
**Thin**5%
**Inflation/Deflation**2%
**Leak-Proof**1%
## **Common questions**
- **Is white dinner plates set of 12 profitable to sell on Amazon United States?**
- The niche generates $377K/yr across 16 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the white dinner plates set of 12 niche?**
- 7 brands and 34 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in white dinner plates set of 12?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 2.8%.
- **When does demand for white dinner plates set of 12 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the white dinner plates set of 12 niche?**
- Listings span $12.27–$133.71; the average listing price is $44.50 (sweet spot $15–$100). The average incumbent carries 3,088 reviews — the moat a new listing must climb.
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