---
title: "White Cones — $19K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/white-cones"
last_updated: "2026-08-11T09:39:25.899Z"
locale: en
meta:
description: "Niche score 46/100 · $19K/yr market · 13K searches/yr · $58.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $19K/yr market · 13K searches/yr · $58.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Cones — $19K/yr Amazon US Niche (2026) - Flapen"
---
# **white cones**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 39Conversion 31Competition 61Returns 50Price range 51Avg price 90Brand share 74Review moat 85Quality gap 38
**Avg price**
**Great****$58.24**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****305.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$8.78–$176.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$19K**
$19K/yr · 13K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, white cones is a $19K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 46/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white cones market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$44K–$58K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **55%**
- **Sponsored**
- **59%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 99%
**Open market**
**33%**
- FORZA19% - PRO-SAFE14% - Mr. Chain13% - BESEA8% - JBC Safety Plastic, Inc.7% - RoadHero6%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +11.5% search growth over the last 90 days.
450350Spike '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/white-cones/trend)
## **Top white cones products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7468%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PRO-SAFE White Sport Cone: 18 High 12 Square Base 2.5 lb Weight**PRO-SAFE**$16.89**4.5★16 rev](https://www.amazon.com/dp/B0CNWL7SF7) [2**Mr. Chains JBC Revolution Series Traffic Cones White 28-Inch Height Pack of 6 (97501-6A)**Mr. Chain**$176.59**4.0★7 rev](https://www.amazon.com/dp/B0814B7K22) [3**FORZA Large Training Cones - Pack of 10 with 3 Size Options for Optimal Training Sessions (Pack of 10 White 9 Inch)**FORZA**$22.47**4.0★38 rev](https://www.amazon.com/dp/B0CWHYCWC9) [4**28 JBC Traffic Cone with Reflective Collars 7lbs**JBC Safety Plastic, Inc.**$43.65**5.0★9 rev](https://www.amazon.com/dp/B0864T4BK3) [5![FORZA Flexi Cones [10 Pack] | Ultra-Durable Training Cones for Sports Drills and Practice Available in 9 Bright Color Options (White)](https://m.media-amazon.com/images/I/61rJDVCmkUL.jpg)**FORZA Flexi Cones \[10 Pack\] | Ultra-Durable Training Cones for Sports Drills and Practice Available in 9 Bright Color Options (White)**FORZA**$36.75**5.0★1 rev](https://www.amazon.com/dp/B0DK59TJ9F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BESEA 6 Pack 28 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use**BESEA**$102.19**26 rev7mo ago](https://www.amazon.com/dp/B0G4W73Q4X) [**BESEA 6 Pack 36 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use**BESEA**$114.97**26 rev7mo ago](https://www.amazon.com/dp/B0G4W5HP3P) [**BESEA 3 Pack 28 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use**BESEA**$74.71**26 rev7mo ago](https://www.amazon.com/dp/B0G4W4D6TJ) [**wlilupah 12 Pcs Mini Soccer Cones for Sport Agility Disc Cones Soccer Training for Agility Drills Sports Football Basketball Football Basketball Drills (White)**wlilupah**$8.78**13 rev11mo ago](https://www.amazon.com/dp/B0FP97FPLP) [**FORZA Multi-Sport Training Marker Cones | Pack of 50 or 1000 Soccer Cones in 8 Vibrant Colors - Durable Construction Portability and Convenient Storage with Holder (White Pack of 50)**FORZA**$32.65**562 rev1y ago](https://www.amazon.com/dp/B01B35CRZ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BESEA 6 Pack 28 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use**BESEA**$102.19**4.5★**▲ 243%**](https://www.amazon.com/dp/B0G4W73Q4X) [**BESEA 3 Pack 28 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use**BESEA**$74.71**4.5★**▲ 201%**](https://www.amazon.com/dp/B0G4W4D6TJ) [**28 JBC Traffic Cone with Reflective Collars 7lbs**JBC Safety Plastic, Inc.**$43.65**5.0★**▲ 97%**](https://www.amazon.com/dp/B0864T4BK3) [**28 JBC Traffic Cone 7lbs**JBC Safety Plastic**$39.58**5.0★**▲ 81%**](https://www.amazon.com/dp/B0865862DF) [**BESEA 6 Pack 36 Bright White Traffic Safety Cones with Weighted Base High-Visibility Parking Cones for Driveways Business Parking Lots Garages Indoor/Outdoor Use**BESEA**$114.97**4.5★**▲ 72%**](https://www.amazon.com/dp/B0G4W5HP3P)
**~~View all trending →~~**
## **What buyers say about white cones**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Worth it”*
**Quality-Overall**15%
*“The cones are decent quality”*
**Advertised Vs Actual Product**11%
*“Gets the job done”*
**Fun/Entertainment Experience**9%
*“He loves playing with them”*
**Strength**6%
*“Very sturdy and a good size”*
**Balance/Stability**6%
*“I place these cones in and around strategic areas in my back yard, sprint to each cone and bend down to pick up each individual cone for an overal cardio, core and leg workout - the versatility and stability of these cones are excellent”*
**Size-Overall**5%
*“Size is perfect”*
**Exercise/Sports Suitability**3%
*“Great dog training cones”*
**Ease Of Use**3%
*“Perfect for my use”*
**Suitability Beginner**3%
*“Great to use in volleyball in practice”*
### **What buyers complain about **
**Material Quality**17%
*“are pretty flimsy material”*
**Weight Light**17%
*“So cheap and too light”*
**Quality-Overall**17%
*“Junk”*
**Advertised Vs Actual Product**8%
*“Pictures are very deceiving”*
**Color**8%
*“so the color is fading fast”*
**Size-Overall**8%
*“I thought they would be much more bigger”*
**Smell**6%
*“theres an odor from the factory”*
### **Top return reasons **
**Size-Overall**53%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Color**5%
**Strength**5%
**Quality-Overall**4%
**Material Quality**3%
**Weight Light**3%
**Functionality-Overall**2%
**Terrain Suitability**2%
## **Common questions**
- **Is white cones profitable to sell on Amazon United States?**
- The niche generates $19K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the white cones niche?**
- 18 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in white cones?**
- Top complaints mined from reviews: Material Quality, Weight Light, Quality-Overall. The return rate is 3.0%.
- **What does it cost to enter the white cones niche?**
- Listings span $8.78–$176.59; the average listing price is $58.24 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.
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