---
title: "Wheat Straw Cups — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/wheat-straw-cups"
last_updated: "2026-08-11T00:50:57.396Z"
locale: en
meta:
description: "Niche score 45/100 · $45K/yr market · 78K searches/yr · $13.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $45K/yr market · 78K searches/yr · $13.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wheat Straw Cups — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **wheat straw cups**
**Skip it**
A small market ($45K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 27Conversion 54Competition 61Returns 77Price range 38Avg price 60Brand share 69Review moat 65Quality gap 20
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****884.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.16**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$7.50–$19.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$45K**
$45K/yr · 78K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, wheat straw cups is a $45K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wheat straw cups market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$53K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**29%**
- Wrova19% - HEYCOME16% - Homienly12% - LuckyZone9% - Hlukana8% - Grow Forward8%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +1.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/wheat-straw-cups/trend)
## **Top wheat straw cups search terms**
- **wheat straw cups**63K/yr-0.4%3.3% conv. - **wheat cups**7K/yr+10.5%4.6% conv. - **wheat straw cups 20 oz**3K/yr+19.9%4.1% conv. - **wheat straw cups 16 oz**3K/yr+7.3%3.6% conv. - **grow forward cups**2K/yr-4.2%5.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/wheat-straw-cups/search-terms)
## **Top wheat straw cups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$9K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors**HEYCOME**$10.01**4.6★169 rev](https://www.amazon.com/dp/B0GL6LPK5B) [2**Homienly Plastic Cups Alternatives Unbreakable Drinking Glasses Wheat Straw Cup Sets for Kitchen Camping Party RV Stackable Water Tumblers Dishwasher Freezer & Microwave Safe 6 PCS (12OZ Multi)**Homienly**$13.42**4.7★2,361 rev](https://www.amazon.com/dp/B09YXJ29ZS) [3**Hlukana Wheat Straw Cups Set of 8 20 oz Unbreakable Drinking Chip Resistant Reusable Water Set Large for Kitchen Camping BPA Free Cups Dishwasher & Microwave Safe Tumbler**Hlukana**$12.98**4.8★473 rev](https://www.amazon.com/dp/B0CDX22Q53) [4**Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 20 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses Beige**Wrova**$15.93**4.6★1,512 rev](https://www.amazon.com/dp/B0BY4TR1HT) [5**6PCS Wheat Straw Cups OHOLA Unbreakable Reusable Plastic Drinking Glasses Cups Tumblers (12OZ 6 Colors)**Ohola KITCHEN SUPPLIES**$7.50**4.6★123 rev](https://www.amazon.com/dp/B0FR1G7GHF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors**HEYCOME**$10.01**169 rev5mo ago](https://www.amazon.com/dp/B0GL6LPK5B) [**DeeCoo 12 Pack Premium Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 10 oz Unbreakable Drinking Cups Alternative to Plastic Cups Sets Reusable Water Glasses Tumbler Microwave & Dishwasher Safe Bpa Free**DeeCoo**$8.90**100 rev7mo ago](https://www.amazon.com/dp/B0G4MYHWSF) [**6PCS Wheat Straw Cups OHOLA Unbreakable Reusable Plastic Drinking Glasses Cups Tumblers (12OZ 6 Colors)**Ohola KITCHEN SUPPLIES**$7.50**123 rev10mo ago](https://www.amazon.com/dp/B0FR1G7GHF) [**Perlapoc Wheat Straw Cups Plastic Cups Reusable Unbreakable Drinking Glasses Set of 6 Plastic Cups for Kitchen Camping Outdoor 16 OZ Dishwasher Safe Tumblers & Water Glasses Multi**Perlapoc**$13.82**112 rev10mo ago](https://www.amazon.com/dp/B0FPLSDX1S) [**Wrova Wheat Straw Cups Set of 6 Good Alternative to Plastic Cups Reusable 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Kitchen Glasses - White**Wrova**$13.51**1,512 rev1y ago](https://www.amazon.com/dp/B0FCSJ5YDW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors**HEYCOME**$10.01**4.6★**▲ 228%**](https://www.amazon.com/dp/B0GL6LPK5B) [**Wrova Wheat Straw Cups Set of 6 Good Alternative to Plastic Cups Reusable 12 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Kitchen Glasses - White**Wrova**$13.51**4.6★**▲ 171%**](https://www.amazon.com/dp/B0FCSJ5YDW) [**LuckyZone Wheat Straw Reusable Cup (12 oz) - Unbreakable Drinking Glasses Sets - Dishwasher Safe Tumbler - Lightweight BPA Free and Eco friendly (6Pcs/6Color)**LuckyZone**$9.92**4.7★**▲ 109%**](https://www.amazon.com/dp/B0C1ZC8WW5) [**BUSOKIP 20 OZ Wheat Straw Cups SetS of 6 Unbreakable Drinking Cup Alternative to Plastic Cups Reusable Microwave & Dishwasher Safe Big Cup Large Drinking Glasses for Kitchen Party (Black)**BUSOKIP**$16.59**4.8★**▲ 94%**](https://www.amazon.com/dp/B0CMD5HN92) [**Wrova Wheat Straw Cups 6 PCS Good Alternative to Plastic Reusable Cups 20 oz Unbreakable Drinking Cup Reusable Dishwasher Safe Water Plastic Glasses Mixed Color**Wrova**$15.92**4.6★**▲ 76%**](https://www.amazon.com/dp/B0BY4T9W97)
**~~View all trending →~~**
## **What buyers say about wheat straw cups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Excellent size”*
**Color**13%
*“Cute colors”*
**Quality-Overall**12%
*“Good quality cups”*
**Durability**7%
*“The material feels durable”*
**Value For Money**7%
*“Good for the money”*
**Strength**7%
*“not flimsy”*
**Dishwasher Safe**6%
*“dishwasher friendly”*
**Material Quality**4%
*“Great sturdy material”*
**Ease Of Cleaning**4%
*“Easy to clean”*
**Weight Light**3%
*“Lightweight”*
### **What buyers complain about **
**Size-Overall**21%
*“Much smaller than a regular coffee cup”*
**Smell**12%
*“Chemical smell”*
**Ease Of Use**5%
*“Can't get them apart”*
**Grip**5%
*“Need a good grip”*
**Leak-Proof**5%
*“However, one of them developed a very thin crack right away that leaks out whatever is inside”*
**Color**4%
*“The 12 oz cups are off-white. not beige”*
**Strength**4%
*“it cracked open like a fragile egg”*
**Quality-Overall**3%
*“They are cheap”*
**Thickness**3%
*“Thin”*
**Material Quality**2%
*“They don't have the light plastic quality”*
### **Top return reasons **
**Size-Overall**67%
**Material Quality**9%
**Color**5%
**Advertised Vs Actual Product**5%
**Smell**3%
**Quality-Overall**2%
**Leak-Proof**1%
**Value For Money**1%
**Functionality-Overall**1%
**Weight Heavy**1%
## **Common questions**
- **Is wheat straw cups profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 29 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the wheat straw cups niche?**
- 16 brands and 18 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in wheat straw cups?**
- Top complaints mined from reviews: Size-Overall, Smell, Ease Of Use. The return rate is 1.9%.
- **When does demand for wheat straw cups peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the wheat straw cups niche?**
- Listings span $7.50–$19.54; the average listing price is $13.16 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.
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