---
title: "Search terms — weights - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/weights/search-terms"
last_updated: "2026-07-21T20:09:51.190Z"
locale: en
meta:
  description: "Niche score 56/100 · $30.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $30.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — weights - Flapen"
---

# **weights**

**Worth a look**

Shows a $30.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 23Conversion 11Competition 76Returns 74Price range 23Avg price 76Brand share 77Review moat 17Quality gap 40

**Market size**

**Incredible****$30.5M**

$30.5M/yr · 34.4M searches

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Great****$98.47**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$9.64–$373.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****18,516.23**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale