---
title: "Washington Nationals — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/washington-nationals"
last_updated: "2026-08-10T05:43:39.362Z"
locale: en
meta:
description: "Niche score 49/100 · $67K/yr market · 73K searches/yr · $31.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $67K/yr market · 73K searches/yr · $31.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Washington Nationals — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **washington nationals**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 68Conversion 36Competition 72Returns 57Price range 90Avg price 95Brand share 16Review moat 66Quality gap 25
**Avg price**
**Incredible****$31.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.46–$39.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+48.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****866.97**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$67K**
$67K/yr · 73K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, washington nationals is a $67K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–Jun–Jul–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washington nationals market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$63K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#6,157**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **25%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**5%**
- 4754% - New Era29% - Zihogrc7% - Desert Cactus2% - Generic2% - UGP Campus Apparel1% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +48.2% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jun, Jul, Aug, Sep · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/washington-nationals/trend)
## **Top washington nationals search terms**
- **washington nationals hats**36K/yr+33.0%1.9% conv. - **washington nationals hat**16K/yr+79.3%2.8% conv. - **nationals hat**16K/yr+56.3%2.0% conv. - **washington hat**5K/yr+35.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/washington-nationals/search-terms)
## **Top washington nationals products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Washington Nationals Red**New Era**$36.02**4.7★2,390 rev](https://www.amazon.com/dp/B0F1NDLFPW) [2**47 Brand MLB Alternate Color Primary Logo Clean Up Adjustable Baseball Cap Hat Adult One Size Fits All - Washington Nationals Navy**47**$36.36**4.6★315 rev](https://www.amazon.com/dp/B0DVF8S6HH) [3**Football Fans Embroidered Hat for Men Women Sport Fans Classic US Cities Adjustable Baseball Cap**Zihogrc**$19.09**4.6★87 rev](https://www.amazon.com/dp/B0D6FWLZFP) [4**47 Brand MLB Team Color Primary Logo MVP Adjustable Structure Baseball Cap Hat Adult One Size Fits All - Washington Nationals Red**47**$31.64**4.8★420 rev](https://www.amazon.com/dp/B0BY3KC2CJ) [5**47 Brand MLB Khaki Primary Logo Clean Up Adjustable Strap Baseball Dad Hat Cap Adult One Size Fits All - Washington Nationals - Khaki**47**$36.00**4.7★3,832 rev](https://www.amazon.com/dp/B0CVP853JG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Unisex-Adult MLB Player Replica 9SEVENTY Baseball Team Color Stretch Adjustable Snapback Hat One Size Fits All - Washington Nationals - Navy**New Era**$39.18**143 rev9mo ago](https://www.amazon.com/dp/B0FTGPDWWJ) [**Desert Cactus US Soccer Baseball Hat USMNT United States Mens National Team Brimmed Embroidered Cap Adjustable Cloth Strap (Blue)**Desert Cactus**$29.66**70 rev1y ago](https://www.amazon.com/dp/B0FBHH2S8J) [**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Washington Nationals Red**New Era**$36.02**2,390 rev1y ago](https://www.amazon.com/dp/B0F1NDLFPW) [**47 Brand MLB Black Team Color Primary Logo MVP Adjustable Structure Baseball Cap Hat Adult One Size Fits All (US Alpha One Size Washington Nationals Washington Nationals)**47**$36.36**2 rev1y ago](https://www.amazon.com/dp/B0F8C79Z6W) [**Football Fans Embroidered Hat for Men Women Sport Fans Classic US Cities Adjustable Baseball Cap**Zihogrc**$19.09**87 rev2y ago](https://www.amazon.com/dp/B0D6FWLZFP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Football Fans Embroidered Hat for Men Women Sport Fans Classic US Cities Adjustable Baseball Cap**Zihogrc**$19.09**4.6★**▲ 94%**](https://www.amazon.com/dp/B0D6FWLZFP) [**Desert Cactus US Soccer Baseball Hat USMNT United States Mens National Team Brimmed Embroidered Cap Adjustable Cloth Strap (Blue)**Desert Cactus**$29.66**4.8★**▲ 74%**](https://www.amazon.com/dp/B0FBHH2S8J) [**New Era Cap Co. Inc. Mens 70360962 Navy 7.75**New Era**$37.00**4.6★**▲ 73%**](https://www.amazon.com/dp/B01N755WZC) [**47 MLB Team Color Primary Logo Franchise Fitted Baseball Hat Cap Unisex Adult - Washington Nationals - Red (Medium)**47**$27.70**4.5★**▲ 65%**](https://www.amazon.com/dp/B0CVJ9JS4F) [**MVP Cap New York Yankess - Rattle Teal - 47 Brand**47**$30.44**4.8★**▲ 65%**](https://www.amazon.com/dp/B01N17AZ7V)
**~~View all trending →~~**
## **What buyers say about washington nationals**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“The hat is well made”*
**Size-Overall**18%
*“Fit perfectly”*
**Value For Money**10%
*“Great value”*
**Advertised Vs Actual Product**7%
*“Better than expected”*
**Comfort-Overall**5%
*“Nice and comfy”*
**Color**3%
*“The color”*
**Soft Feel**3%
*“It feels soft enough”*
**Design-Overall**3%
*“Like this hat and the design”*
**Strap/String Quality**3%
*“has a nice buckle closure which I like”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Shape/Style**23%
*“The hat had no support to give it shape”*
**Size-Overall**16%
*“Runs small”*
**Strength**10%
*“The ball cap is not very firm”*
**Material Quality**7%
*“Soft material cap does not stand up”*
**Adjustability/Rotatability/Reclining**7%
*“the hat was nice BUT it isnt adjustable”*
**Thickness**3%
*“The bill is thick”*
**Hard Feel**3%
*“The back part a bit too soft”*
**Ethical Trade/Fair Trade**3%
*“Supplier is not to be trusted”*
**Flatness**3%
*“This is flat”*
**Quality-Overall**3%
*“doesnt conform to your head because its such crap quality”*
### **Top return reasons **
**Size-Overall**57%
**Color**10%
**Shape/Style**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Value For Money**3%
**Material Quality**3%
**Strength**2%
**Functionality-Overall**1%
**Wrinkles**1%
## **Common questions**
- **Is washington nationals profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 36 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +48.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the washington nationals niche?**
- 11 brands and 49 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in washington nationals?**
- Top complaints mined from reviews: Shape/Style, Size-Overall, Strength. The return rate is 2.7%.
- **When does demand for washington nationals peak?**
- Demand peaks in Apr–Jun–Jul–Aug–Sep; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the washington nationals niche?**
- Listings span $13.46–$39.71; the average listing price is $31.60 (sweet spot $15–$100). The average incumbent carries 867 reviews — the moat a new listing must climb.
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