---
title: "Washington Commanders Hat — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/washington-commanders-hat"
last_updated: "2026-08-10T23:51:10.453Z"
locale: en
meta:
description: "Niche score 51/100 · $82K/yr market · 197K searches/yr · $26.89 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $82K/yr market · 197K searches/yr · $26.89 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Washington Commanders Hat — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **washington commanders hat**
**Worth a look**
Shows a sweet-spot price point ($26.89 avg), but weak search conversion (1.6%) keeps it on the watch list.
Market size 21Growth 74Conversion 19Competition 79Returns 44Price range 86Avg price 95Brand share 38Review moat 80Quality gap 21
**Avg price**
**Incredible****$26.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.95–$45.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****400.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Growth**
**Good****+57.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$82K**
$82K/yr · 197K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, washington commanders hat is a $82K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washington commanders hat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$81K–$108K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#2,745**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **45%**
- **Out of stock**
- **29.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 82%
**Open market**
**14%**
- New Era25% - Kneenow23% - Generic17% - 4710% - Zihogrc6% - Daxton4% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +57.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/washington-commanders-hat/trend)
## **Top washington commanders hat search terms**
- **washington commanders hat**89K/yr+78.0%0.9% conv. - **commanders hat**56K/yr+62.5%1.1% conv. - **redskins hat**15K/yr+19.5%0.4% conv. - **washington redskins hat**14K/yr+11.5%0.3% conv. - **washington commanders hats**12K/yr+84.5%0.8% conv. - **commanders hats**4K/yr+55.0%1.1% conv. - **commanders hats for men**7K/yr-5.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/washington-commanders-hat/search-terms)
## **Top washington commanders hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Football Hat for Men Women Vintage Embroidered City Hats Apparel Gifts Classic Baseball Cap**Kneenow**$23.30**4.6★196 rev](https://www.amazon.com/dp/B0DHRN6PPW) [2**Hat for Men Women Apparel Gifts Red Accessories**Kneenow**$22.74**4.6★223 rev](https://www.amazon.com/dp/B0CB3DPT76) [3**Embroidered City Football Hat Adjustable Baseball Hat Game Day Sports Apparel Gifts for Men Women and Fans**Generic**$13.84**3.9★77 rev](https://www.amazon.com/dp/B0FWX4MDGR) [4**Football Fans Embroidered Hat for Men Women Sport Fans Classic US Cities Adjustable Baseball Cap**Zihogrc**$19.09**4.6★87 rev](https://www.amazon.com/dp/B0D6FWLZFP) [5**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Washington Commanders)**New Era**$39.66**4.8★948 rev](https://www.amazon.com/dp/B0D2125KVM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Burgundy Washington Commanders Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.62**11 rev3mo ago](https://www.amazon.com/dp/B0GY12KZVS) [**47 Mens Black Washington Commanders Roscoe Hitch Adjustable Hat**47**$40.60**0 rev3mo ago](https://www.amazon.com/dp/B0GXFGZY6F) [**New Era Mens Black Washington Commanders Throwback Foam 19TWENTY Adjustable Hat**New Era**$37.47**0 rev3mo ago](https://www.amazon.com/dp/B0GXFPS4F2) [**47 Mens Black Washington Commanders Alternate Clean Up Adjustable Hat**47**$34.34**1 rev3mo ago](https://www.amazon.com/dp/B0GXFDY2X9) [**New Era Mens White/Black Washington Commanders 2026 NFL Draft Pre-Curved 9FIFTY Snapback Hat**New Era**$41.69**3 rev3mo ago](https://www.amazon.com/dp/B0GVKNH21D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**47 Mens Black Washington Commanders Roscoe Hitch Adjustable Hat**47**$40.60**0.0★**▲ 164%**](https://www.amazon.com/dp/B0GXFGZY6F) [**New Era Mens Black Washington Commanders Throwback Foam 19TWENTY Adjustable Hat**New Era**$37.47**0.0★**▲ 163%**](https://www.amazon.com/dp/B0GXFPS4F2) [**New Era Mens Burgundy Washington Commanders Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.62**4.9★**▲ 162%**](https://www.amazon.com/dp/B0GY12KZVS) [**47 Mens Black Washington Commanders Alternate Clean Up Adjustable Hat**47**$34.34**5.0★**▲ 162%**](https://www.amazon.com/dp/B0GXFDY2X9) [**New Era Mens White/Black Washington Commanders 2026 NFL Draft Pre-Curved 9FIFTY Snapback Hat**New Era**$41.69**5.0★**▲ 161%**](https://www.amazon.com/dp/B0GVKNH21D)
**~~View all trending →~~**
## **What buyers say about washington commanders hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**53%
*“Fits great”*
**Warmth**17%
*“Keeps arms warm”*
**Comfort-Overall**12%
*“comfortable”*
**Quality-Overall**8%
*“Excellent Quality, Looks Great”*
**Shape/Style**3%
*“They're stylish”*
**Value For Money**3%
*“great price”*
**Color**3%
*“it has the colors which is just fine”*
### **Top return reasons **
**Size-Overall**65%
**Quality-Overall**6%
**Shape/Style**5%
**Color**4%
**Advertised Vs Actual Product**3%
**Certifications**2%
**Transparency**2%
**Wrinkles**2%
**Length**2%
**Strap/String Quality**2%
## **Common questions**
- **Is washington commanders hat profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 42 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is +57.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the washington commanders hat niche?**
- 15 brands and 19 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 82% of demand.
- **When does demand for washington commanders hat peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the washington commanders hat niche?**
- Listings span $10.95–$45.93; the average listing price is $26.89 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.
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