---
title: "Washington Capitals Jersey — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/washington-capitals-jersey"
last_updated: "2026-08-10T17:42:26.044Z"
locale: en
meta:
description: "Niche score 28/100 · $9K/yr market · 44K searches/yr · $26.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $9K/yr market · 44K searches/yr · $26.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Washington Capitals Jersey — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **washington capitals jersey**
**Skip it**
Soft demand (-78.3% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 10Competition 52Returns 21Price range 95Avg price 95Brand share 0Review moat 86Quality gap 24
**Avg price**
**Incredible****$26.32**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.06–$45.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****277.07**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 44K searches
**Growth**
**Bad****-78.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, washington capitals jersey is a $9K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washington capitals jersey market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$13K–$20K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#10,018**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**0%**
- Calhoun43% - Outerstuff36% - Blue 8411% - Washington Capitals6% - Wright & Ditson4%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -78.3% search growth over the last 90 days.
5K4KSpike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/washington-capitals-jersey/trend)
## **Top washington capitals jersey search terms**
- **washington capitals t-shirts**5K/yr-6.7%1.1% conv. - **washington capitals shirt**5K/yr-60.0%0.2% conv. - **capitals shirt**4K/yr-72.0%0.7% conv. - **washington capitals hoodie**8K/yr-90.0%0.0% conv. - **washington capitals sweatshirt**14K/yr-95.4%0.0% conv. - **capitals hoodie**4K/yr-85.3%0.0% conv. - **capitals sweatshirt**5K/yr-92.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/washington-capitals-jersey/search-terms)
## **Top washington capitals jersey products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3788%$75612%$1K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calhoun NHL Mens Loose Fit Performance Quick Dry Rash Guard Short Sleeve Shirt (Washington Capitals X-Large)**Calhoun**$26.85**4.6★577 rev](https://www.amazon.com/dp/B08DP4QSDD) [2**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Washington Capitals XX-Large)**Calhoun**$25.72**4.6★2,495 rev](https://www.amazon.com/dp/B07QN1GSMS) [3**Outerstuff Alexander Ovechkin Washington Capitals #8 Youth Boys Size Player Name & Number T-Shirt (Red Youth X-Large-18/20)**Outerstuff**$23.93**4.8★5 rev](https://www.amazon.com/dp/B07DGJ1YKH) [4**Outerstuff Alexander Ovechkin Washington Capitals #8 Youth Boys Size Player Name & Number T-Shirt (Red Youth Medium-10/12)**Outerstuff**$26.28**4.8★5 rev](https://www.amazon.com/dp/B07D39Z4L9) [5**Outerstuff Alexander Ovechkin Washington Capitals #8 Youth Boys Size Player Name & Number T-Shirt (Red Youth Large-14/16)**Outerstuff**$25.42**4.8★5 rev](https://www.amazon.com/dp/B07D3C91QP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Washington Capitals Retro Logo T-Shirt Men Women Vintage Heathered Tee**Wright & Ditson**$29.95**36 rev8mo ago](https://www.amazon.com/dp/B0G2ZX5BCF) [**Calhoun Mens NHL Waffle Knit Long Sleeve Thermal Shirt Lightweight Cotton Blend Cold Weather Layering Top (Washington Capitals Large)**Calhoun**$29.78**74 rev9mo ago](https://www.amazon.com/dp/B0FX3H6ZXG) [**Outerstuff Alexander Ovechkin Washington Capitals #8 Youth Boys Player Name & Number Pullover Fleece Hoodie (Red Youth Large-14/16)**Outerstuff**$45.68**5 rev9mo ago](https://www.amazon.com/dp/B0FWLS4DQ8) [**Washington Capitals Vintage Hockey Navy Officially Licensed T-Shirt**Washington Capitals**$28.63**3 rev1y ago](https://www.amazon.com/dp/B0DNWWNN7Z) [**Washington Capitals NHL Officially Licensed Tri-Blend T-Shirt Beards Medium**Blue 84**$16.06**27 rev1y ago](https://www.amazon.com/dp/B0DFNVY3XL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Outerstuff Alexander Ovechkin Washington Capitals #8 Youth Boys Size Player Name & Number T-Shirt (Red Youth Large-14/16)**Outerstuff**$25.42**4.8★**▲ 177%**](https://www.amazon.com/dp/B07D3C91QP) [**Outerstuff Alexander Ovechkin Washington Capitals #8 Youth Boys Size Player Name & Number T-Shirt (Red Youth Medium-10/12)**Outerstuff**$26.28**4.8★**▲ 129%**](https://www.amazon.com/dp/B07D39Z4L9) [**Calhoun NHL Mens Loose Fit Performance Quick Dry Rash Guard Short Sleeve Shirt (Washington Capitals X-Large)**Calhoun**$26.85**4.6★**▲ 129%**](https://www.amazon.com/dp/B08DP4QSDD) [**Washington Capitals NHL Officially Licensed Tri-Blend T-Shirt Beards Medium**Blue 84**$16.06**4.6★**▲ 82%**](https://www.amazon.com/dp/B0DFNVY3XL) [**Calhoun NHL Mens Loose Fit Performance Rashguard Wicking Short Sleeve Shirt (Washington Capitals XX-Large)**Calhoun**$25.72**4.6★**▲ 75%**](https://www.amazon.com/dp/B07QN1GSMS)
**~~View all trending →~~**
## **What buyers say about washington capitals jersey**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Machine Wash Suitability**25%
*“The cotton is soft enough that youd swear its been washed a dozen times already”*
**Soft Feel**25%
*“The cotton is soft enough that youd swear its been washed a dozen times already”*
**Warmth**17%
*“great for layering under a sweater”*
**Value For Money**17%
*“It's a good deal for branded merchandise”*
**Size-Overall**17%
*“It fits true to size”*
### **Top return reasons **
**Size-Overall**67%
**Length**11%
**Advertised Vs Actual Product**8%
**Sleeve Fit**6%
**Print Quality**6%
**Material Quality**3%
## **Common questions**
- **Is washington capitals jersey profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -78.3%. Flapen's verdict: Skip it (28/100).
- **How competitive is the washington capitals jersey niche?**
- 5 brands and 11 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **When does demand for washington capitals jersey peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 15.7× the quietest.
- **What does it cost to enter the washington capitals jersey niche?**
- Listings span $16.06–$45.68; the average listing price is $26.32 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.
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