---
title: "Washington Capitals Hat — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/washington-capitals-hat"
last_updated: "2026-08-10T05:48:53.662Z"
locale: en
meta:
description: "Niche score 29/100 · $22K/yr market · 33K searches/yr · $26.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $22K/yr market · 33K searches/yr · $26.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Washington Capitals Hat — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **washington capitals hat**
**Skip it**
Soft demand (-56.9% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 31Competition 40Returns 32Price range 95Avg price 95Brand share 0Review moat 75Quality gap 21
**Avg price**
**Incredible****$26.77**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.26–$49.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****492.41**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$22K**
$22K/yr · 33K searches
**Growth**
**Bad****-56.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, washington capitals hat is a $22K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washington capitals hat market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$33K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#11,350**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **76%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- AMERICAN NEEDLE57% - ZHATS29% - 4713% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -56.9% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Apr, Oct, Nov, Dec · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/washington-capitals-hat/trend)
## **Top washington capitals hat search terms**
- **washington capitals hat**18K/yr-47.2%1.5% conv. - **capitals hat**8K/yr-50.9%1.8% conv. - **washington capitals beanie**4K/yr-94.2%0.0% conv. - **capitals beanie**3K/yr-95.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/washington-capitals-hat/search-terms)
## **Top washington capitals hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AMERICAN NEEDLE Raglan Bones Officially Licensed NHL Mesh Strapback Hat Washington Capitals Navy (41152A-WAC)**AMERICAN NEEDLE**$28.84**4.4★378 rev](https://www.amazon.com/dp/B07DD1PFRK) [2**AMERICAN NEEDLE Washington Capitals Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742A-WAC)**AMERICAN NEEDLE**$25.03**4.7★2,427 rev](https://www.amazon.com/dp/B00GNHENPM) [3**AMERICAN NEEDLE Washington Capitals Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Red (EM004A-WAC-IRED)**AMERICAN NEEDLE**$25.19**4.7★114 rev](https://www.amazon.com/dp/B0D6WLHG88) [4**AMERICAN NEEDLE Unisex Washington Capitals Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-WAC-BLK)**AMERICAN NEEDLE**$26.56**4.4★49 rev](https://www.amazon.com/dp/B0F9KLBRQM) [5**47 NHL Team Color Alternate Primary Logo Clean Up Adjustable Cap Dad Hat Adult One Size Fits All - Washington Capitals Red**47**$29.69**4.5★134 rev](https://www.amazon.com/dp/B0F67LF7DG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AMERICAN NEEDLE Unisex Washington Capitals Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-WAC-BLK)**AMERICAN NEEDLE**$26.56**49 rev1y ago](https://www.amazon.com/dp/B0F9KLBRQM) [**Washington Capitals NHL Officially Licensed Adjustable Snapback Hat Flat Bill Z11 Bolt**ZHATS**$27.24**113 rev1y ago](https://www.amazon.com/dp/B0DCRMN5KT) [**Washington Capitals NHL Officially Licensed Adjustable Snapback Hat Dakota Element Black**ZHATS**$26.42**197 rev1y ago](https://www.amazon.com/dp/B0DCRPCVLG) [**Washington Capitals NHL Officially Licensed Rope Hat Snapback Backspin Contrast**ZHATS**$23.29**57 rev1y ago](https://www.amazon.com/dp/B0DCRFFCKD) [**Washington Capitals NHL Officially Licensed Adjustable Snapback Hat Flat Bill Z11 Black Element**ZHATS**$23.69**200 rev1y ago](https://www.amazon.com/dp/B0DCJ3N25F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**47 NHL Washington Capitals Clean Up Adjustable Hat One Size Red**47**$28.41**4.7★**▲ 189%**](https://www.amazon.com/dp/B002A03MPS) [**AMERICAN NEEDLE Washington Capitals Archive 400 Adjustable Snapback Baseball Hat (21006A-WAC-RYRD)**AMERICAN NEEDLE**$35.23**4.7★**▲ 159%**](https://www.amazon.com/dp/B0CJT719XC) [**47 Washington Capitals Hat Mens Womens Clean Up Adjustable Cap Khaki/Beige One Size**47**$49.39**4.6★**▲ 124%**](https://www.amazon.com/dp/B0CB97BXN9) [**AMERICAN NEEDLE Unisex Washington Capitals Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-WAC-BLK)**AMERICAN NEEDLE**$26.56**4.4★**▲ 83%**](https://www.amazon.com/dp/B0F9KLBRQM) [**AMERICAN NEEDLE Washington Capitals Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Red (EM004A-WAC-IRED)**AMERICAN NEEDLE**$25.19**4.7★**▲ 35%**](https://www.amazon.com/dp/B0D6WLHG88)
**~~View all trending →~~**
## **What buyers say about washington capitals hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**100%
*“Well made hat”*
### **Top return reasons **
**Size-Overall**58%
**Shape/Style**14%
**Value For Money**8%
**Color**8%
**Material Quality**6%
**Design-Overall**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is washington capitals hat profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 17 tracked products. 90-day search growth is -56.9%. Flapen's verdict: Skip it (29/100).
- **How competitive is the washington capitals hat niche?**
- 3 brands and 10 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **When does demand for washington capitals hat peak?**
- Demand peaks in Jan–Apr–Oct–Nov–Dec; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the washington capitals hat niche?**
- Listings span $16.26–$49.39; the average listing price is $26.77 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.
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