---
title: "Walter Payton — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/walter-payton"
last_updated: "2026-08-10T05:35:28.969Z"
locale: en
meta:
description: "Niche score 43/100 · $36K/yr market · 53K searches/yr · $34.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $36K/yr market · 53K searches/yr · $34.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Walter Payton — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **walter payton**
**Skip it**
Soft demand (-48.4% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 1Conversion 25Competition 75Returns 85Price range 93Avg price 95Brand share 20Review moat 82Quality gap 40
**Avg price**
**Incredible****$34.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.78–$74.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****366.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$36K**
$36K/yr · 53K searches
**Growth**
**Bad****-48.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, walter payton is a $36K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **walter payton market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$34K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#16,903**
- **Page quality**
- **0%**
- **Prime**
- **37%**
- **Sponsored**
- **65%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**87**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**4%**
- Funko32% - 500 LEVEL32% - HOFSM.COM Hall of Fame Sports Memorabilia15% - TIMELESS AUTHENTIC7% - Epic Collectibles6% - Legends Never Die3% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — -48.4% search growth over the last 90 days.
1K750Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/walter-payton/trend)
## **Top walter payton search terms**
- **walter payton**16K/yr-27.6%0.5% conv. - **caleb williams funko pop**13K/yr-73.5%4.9% conv. - **chicago cubs funko pop**5K/yr-8.1%1.1% conv. - **chicago bears funko pop**12K/yr-54.8%2.0% conv. - **walter payton shirt**7K/yr+10.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/walter-payton/search-terms)
## **Top walter payton products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Caleb Williams (Chicago Bears) NFL Pop!**Funko**$25.77**2.0★1 rev](https://www.amazon.com/dp/B0GLHR11M3) [2**Caleb Williams #323 Facsimile Signed Reprint Laser Autographed Funko POP! Football NFL: Chicago Bears Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.94**4.6★17 rev](https://www.amazon.com/dp/B0GGRDGP9V) [3**500 LEVEL Walter Payton Shirt (Cotton XX-Large True Navy) - Walter Payton Rush W WHT**500 LEVEL**$32.99**4.6★78 rev](https://www.amazon.com/dp/B07MQ6KKTL) [4**Epic Collectibles Pop Football: Bears - Caleb Williams Vinyl Figure**Epic Collectibles**$30.02**3.5★3 rev](https://www.amazon.com/dp/B0GJR5XZ2H) [5**Funko Pop NFL: Legends - Walter Payton - White - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$17.61**4.8★1,105 rev](https://www.amazon.com/dp/B07GZTYVLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Caleb Williams (Chicago Bears) NFL Pop!**Funko**$25.77**1 rev5mo ago](https://www.amazon.com/dp/B0GLHR11M3) [**Funko Pop! MLB: Chicago Cubs - Clark - MLB Mascots and Marks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Figure for Collectors and Display**Funko**$19.73**14 rev5mo ago](https://www.amazon.com/dp/B08HH7BR47) [**Epic Collectibles Pop Football: Bears - Caleb Williams Vinyl Figure**Epic Collectibles**$30.02**3 rev5mo ago](https://www.amazon.com/dp/B0GJR5XZ2H) [**Funko Pop! NFL Chicago Bears Caleb Williams and Dick Butkus Combo Set of 2 Collectible Vinyl Figures**Funko**$39.01**1 rev6mo ago](https://www.amazon.com/dp/B0GHPL2VCF) [**Caleb Williams #323 Facsimile Signed Reprint Laser Autographed Funko POP! Football NFL: Chicago Bears Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.94**17 rev6mo ago](https://www.amazon.com/dp/B0GGRDGP9V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**500 LEVEL Walter Payton T-Shirt (Premium Mens T-Shirt X-Large Tri Gray) - Walter Payton Game Face Chicago**500 LEVEL**$39.97**0.0★**▲ 255%**](https://www.amazon.com/dp/B078T5DB13) [**Walter Payton Youth Shirt (Kids Shirt 10-12Y Large Tri Ash) - Walter Payton Smile Chicago**500 LEVEL**$31.63**3.7★**▲ 235%**](https://www.amazon.com/dp/B07B77C1NW) [**Walter Payton Jersey Blue Chicago | Unisex Adult Sizes Unsigned Custom Sewn Stitched**TIMELESS AUTHENTIC**$61.93**4.5★**▲ 224%**](https://www.amazon.com/dp/B0CNSZ1HNS) [**Funko Caleb Williams (Chicago Bears) NFL Pop!**Funko**$25.77**2.0★**▲ 215%**](https://www.amazon.com/dp/B0GLHR11M3) [**500 LEVEL Walter Payton Shirt (Cotton XX-Large Heather Gray) - Walter Payton Chicago Script Sweetness**500 LEVEL**$32.79**5.0★**▲ 210%**](https://www.amazon.com/dp/B0BLZWVYVP)
**~~View all trending →~~**
## **What buyers say about walter payton**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**28%
*“Cute gift”*
**Collectibles**28%
*“Adds great to my collection”*
**Advertised Vs Actual Product**13%
*“What I expected”*
**Quality-Overall**11%
*“Good Quality For Sure”*
**Drop/Impact Protection**9%
*“and well protected thanks”*
**Size-Overall**7%
*“Great Fit”*
**Value For Money**4%
*“Great value”*
### **What buyers complain about **
**Value For Money**75%
*“Not worth the money”*
**Advertised Vs Actual Product**25%
*“What I received is vastly different from the photos in the ad”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**20%
**Scratch Resistance**10%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**7%
**Material Quality**3%
**Gifting Purpose**3%
**Moist/Dry**2%
**Wrinkles**2%
**Product Condition**2%
## **Common questions**
- **Is walter payton profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 43 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -48.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the walter payton niche?**
- 9 brands and 87 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in walter payton?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product. The return rate is 1.5%.
- **What does it cost to enter the walter payton niche?**
- Listings span $13.78–$74.19; the average listing price is $34.32 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.
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