---
title: "Search terms — waders - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/waders/search-terms"
last_updated: "2026-08-06T12:21:44.570Z"
locale: en
meta:
  description: "Niche score 51/100 · $1.3M/yr market · 2.4M searches/yr · $66.76 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $1.3M/yr market · 2.4M searches/yr · $66.76 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — waders - Flapen"
---

# **waders**

**Worth a look**

Shows a sweet-spot price point ($66.76 avg), but weak search conversion (0.8%) keeps it on the watch list.

Market size 82Growth 22Conversion 10Competition 84Returns 16Price range 49Avg price 87Brand share 51Review moat 32Quality gap 63

**Avg price**

**Great****$66.76**

avg listing price — sweet spot $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Market size**

**Great****$1.3M**

$1.3M/yr · 2.4M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$24.41–$177.21**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,253.59**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****7.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms