---
title: "Vikings Shirt — $140K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/vikings-shirt"
last_updated: "2026-08-09T19:59:54.869Z"
locale: en
meta:
description: "Niche score 52/100 · $140K/yr market · 295K searches/yr · $24.94 avg price. High returns (9.0%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $140K/yr market · 295K searches/yr · $24.94 avg price. High returns (9.0%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vikings Shirt — $140K/yr Amazon US Niche (2026) - Flapen"
---
# **vikings shirt**
**Worth a look**
Shows a sweet-spot price point ($24.94 avg), but high returns (9.0%) keeps it on the watch list.
Market size 31Growth 66Conversion 24Competition 88Returns 11Price range 89Avg price 95Brand share 65Review moat 48Quality gap 32
**Avg price**
**Incredible****$24.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.87–$105.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Growth**
**Good****+45.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,705.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$140K**
$140K/yr · 295K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, vikings shirt is a $140K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vikings shirt market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$75K–$100K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#19,699**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **58%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**66%**
Top 20: 94%
**Top-5 click share**
**27%**
Top 20: 59%
**Open market**
**30%**
- Junk Food35% - FOCO13% - Xtreme Apparrel9% - Ultra Game5% - Wes and Willy4% - Littlearth3%
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +45.2% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.6×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/vikings-shirt/trend)
## **Top vikings shirt search terms**
- **minnesota vikings t shirt**8K/yr+218.2%1.7% conv. - **vikings t shirt**12K/yr+244.8%1.7% conv. - **vikings shirt**40K/yr-28.0%1.0% conv. - **minnesota vikings shirt**18K/yr+36.7%1.4% conv. - **minnesota vikings shirts for men**10K/yr+77.7%1.0% conv. - **mn vikings shirt**7K/yr+208.1%0.9% conv. - **minnesota vikings womens apparel**49K/yr+30.4%0.1% conv. - **minnesota vikings shirts**9K/yr+70.7%0.8% conv. - **mn vikings womens apparel**46K/yr+31.1%0.4% conv. - **vikings tshirt**11K/yr-16.4%2.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/vikings-shirt/search-terms)
## **Top vikings shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$8K8%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Junk Food NFL - Minnesota Vikings - Team Helmet - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women**Junk Food**$24.43**4.7★5,752 rev](https://www.amazon.com/dp/B09TWVJGBL) [2**Purple & Gold Til I Go Cold Mens Skull T-Shirt for Minnesota Fans (Purple Shirt XL)**Xtreme Apparrel**$22.99**4.7★446 rev](https://www.amazon.com/dp/B0DD8KB71Y) [3**FOCO Minnesota Vikings NFL Mens Classic Arched Logo T-Shirt - Team Purple - L**FOCO**$14.96**4.4★71 rev](https://www.amazon.com/dp/B0DGH1H4F5) [4**Junk Food NFL - Minnesota Vikings - Bold Logo - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women**Junk Food**$22.42**4.7★7,179 rev](https://www.amazon.com/dp/B09V9PH6DT) [5**Junk Food NFL - Minnesota Vikings - Bold Logo - Officially Licensed Adult Short Sleeve Fan Tee for Men and Women**Junk Food**$23.70**4.7★7,179 rev](https://www.amazon.com/dp/B09V9Z1SNY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vikings Retro Gift for Men Women Boys Girls Kids T-Shirt**UrbanThread**$17.12**0 rev3mo ago](https://www.amazon.com/dp/B0GXPH3B9J) [**Vikings Vintage Gift for Men Women Boys Girls Kids T-Shirt**RiseAndWear**$15.66**2 rev5mo ago](https://www.amazon.com/dp/B0GN1F5WT8) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Minnesota Vikings Grape 6**Wes and Willy**$23.89**106 rev11mo ago](https://www.amazon.com/dp/B0FMLJZ5M1) [**Ultra Game Adults NFL Official Soft Mesh Vintage Beast Mode T-Shirt Minnesota Vikings Team Color Large**Ultra Game**$25.28**1,298 rev1y ago](https://www.amazon.com/dp/B0FJJPFMTC) [**FOCO NFL Womens Officially Licensed Primary Logo Game Day Team Jersey (Small Minnesota Vikings - Purple)**FOCO**$45.83**194 rev1y ago](https://www.amazon.com/dp/B0FHM2V5LW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vikings Retro Gift for Men Women Boys Girls Kids T-Shirt**UrbanThread**$17.12**0.0★**▲ 513%**](https://www.amazon.com/dp/B0GXPH3B9J) [**Wes and Willy NFL Kids Short Sleeve Organic Cotton Tee Shirt Minnesota Vikings Grape 6**Wes and Willy**$23.89**4.7★**▲ 505%**](https://www.amazon.com/dp/B0FMLJZ5M1) [**NFL PRO LINE Mens Justin Jefferson Purple Minnesota Vikings Replica Jersey**NFL PRO LINE**$105.16**4.5★**▲ 487%**](https://www.amazon.com/dp/B0C45FZHXB) [**FOCO Minnesota Vikings NFL Mens Classic Arched Logo T-Shirt - Team Purple - L**FOCO**$14.96**4.4★**▲ 475%**](https://www.amazon.com/dp/B0DGH1H4F5) [**FOCO Minnesota Vikings NFL Mens Classic Arched Logo T-Shirt - Team Purple - XL**FOCO**$17.34**4.4★**▲ 437%**](https://www.amazon.com/dp/B0DGHGLTZM)
**~~View all trending →~~**
## **What buyers say about vikings shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Size was accurate”*
**Comfort-Overall**14%
*“Very comfortable”*
**Quality-Overall**11%
*“It seems well-made”*
**Warmth**7%
*“Warm, thick kind of like a jacket”*
**Color**6%
*“Pretty color”*
**Machine Wash Suitability**4%
*“It washes great”*
**Pockets/Compartments**4%
*“I am keeping it because I love the flannel look, the pockets and the purple color”*
**Value For Money**3%
*“For the price this is a great budget option for a ren fair outfit”*
**Advertised Vs Actual Product**3%
*“Great product as advertised”*
**Soft Feel**2%
*“Well made and soft”*
### **What buyers complain about **
**Size-Overall**20%
*“where I always have fit issues”*
**Quality-Overall**11%
*“turned into 2Xl very cheap quality”*
**Material Quality**5%
*“Cheap materials not worth more than $10 bucks”*
**Warmth**4%
*“It is really hot”*
**Allergies**4%
*“is super itchy material”*
**Shrinkage Resistance**4%
*“3Xl will shrink to a 2x tight”*
**Value For Money**4%
*“Pay $10 bucks not $16”*
**Thin**4%
*“Thin material”*
**Breathability**2%
*“he did say it wasnt breathable”*
**Collar Quality**2%
*“especially the collar”*
### **Top return reasons **
**Size-Overall**47%
**Chest Fit**9%
**Length**7%
**Material Quality**6%
**Sleeve Fit**6%
**Color**5%
**Shoulder Fit**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Arm Fit**2%
## **Common questions**
- **Is vikings shirt profitable to sell on Amazon United States?**
- The niche generates $140K/yr across 89 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +45.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the vikings shirt niche?**
- 34 brands and 29 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in vikings shirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 9.0% — above our launch gate.
- **When does demand for vikings shirt peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 20.6× the quietest.
- **What does it cost to enter the vikings shirt niche?**
- Listings span $12.87–$105.16; the average listing price is $24.94 (sweet spot $15–$100). The average incumbent carries 1,705 reviews — the moat a new listing must climb.
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