---
title: "Vikings Blanket — $16K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/vikings-blanket"
last_updated: "2026-08-11T08:00:22.219Z"
locale: en
meta:
description: "Niche score 38/100 · $16K/yr market · 58K searches/yr · $28.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $16K/yr market · 58K searches/yr · $28.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vikings Blanket — $16K/yr Amazon US Niche (2026) - Flapen"
---
# **vikings blanket**
**Skip it**
A small market ($16K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 15Conversion 12Competition 44Returns 89Price range 95Avg price 95Brand share 36Review moat 38Quality gap 37
**Avg price**
**Incredible****$28.42**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.63–$48.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,715.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$16K**
$16K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, vikings blanket is a $16K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vikings blanket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#1,206**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **58%**
- **Out of stock**
- **31.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**12%**
- FOCO39% - LCXAPPE20% - Northwest11% - Generic8% - Pegasus Sports LLC5% - Logo Brands4% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 21.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/vikings-blanket/trend)
## **Top vikings blanket search terms**
- **minnesota vikings blanket**23K/yr-21.3%1.2% conv. - **vikings blanket**26K/yr-29.1%2.8% conv. - **mn vikings blanket**5K/yr+9.0%1.4% conv. - **vikings throw blanket**4K/yr-10.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/vikings-blanket/search-terms)
## **Top vikings blanket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LCXAPPE Football Fans Blanket 60 x 50 City Sports Gifts for Team Fans Sports Stuff for Football Lovers Bedroom Decor Sofa Couch Bed**LCXAPPE**$22.31**4.7★41 rev](https://www.amazon.com/dp/B0GGHLRMMK) [2**FOCO Minnesota Vikings NFL Supreme Slumber Plush Throw**FOCO**$30.95**4.3★308 rev](https://www.amazon.com/dp/B0BHJDDWSK) [3**FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 Minnesota Vikings**FOCO**$26.09**4.3★466 rev](https://www.amazon.com/dp/B0CJKJMC3J) [4**Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Purple Gold**Generic**$29.51**4.6★359 rev](https://www.amazon.com/dp/B0FPX4RQ85) [5**Pegasus Sports Vintage Arch Block Logo Flannel Ultra Soft Blanket (Vikings)**Pegasus Sports LLC**$24.17**4.4★28 rev](https://www.amazon.com/dp/B0F91ZWCD1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LCXAPPE Football Fans Blanket 60 x 50 City Sports Gifts for Team Fans Sports Stuff for Football Lovers Bedroom Decor Sofa Couch Bed**LCXAPPE**$22.31**41 rev5mo ago](https://www.amazon.com/dp/B0GGHLRMMK) [**Allenjoy 57 X 50 Fiery Game Spirit Blanket Helmet Flame Burst Throw Blankets Couch Bed Living Room Decor Soft Durable Washable**Allenjoy**$24.89**0 rev8mo ago](https://www.amazon.com/dp/B0FY5Y8H9P) [**Northwest NFL Minnesota Vikings Strip Sack Taffeta Outdoor Blanket Foldable Camping Picnic Ground Mat 60 x 70 Inches**Northwest**$25.22**4 rev9mo ago](https://www.amazon.com/dp/B0F71LVQBD) [**Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Purple Gold**Generic**$29.51**359 rev10mo ago](https://www.amazon.com/dp/B0FPX4RQ85) [**qzaadyu Football Gifts Blanket Football Fans Gifts for Men Women City Football Blanket Flannel Throw Blanket for Team Lover Player for Christmas Birthday Thanksgiving 50x40**qzaadyu**$20.69**122 rev11mo ago](https://www.amazon.com/dp/B0FNCT4BD7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Northwest NFL Minnesota Vikings Strip Sack Taffeta Outdoor Blanket Foldable Camping Picnic Ground Mat 60 x 70 Inches**Northwest**$25.22**5.0★**▲ 909%**](https://www.amazon.com/dp/B0F71LVQBD) [**Allenjoy 57 X 50 Fiery Game Spirit Blanket Helmet Flame Burst Throw Blankets Couch Bed Living Room Decor Soft Durable Washable**Allenjoy**$24.89**0.0★**▲ 887%**](https://www.amazon.com/dp/B0FY5Y8H9P) [**LCXAPPE Football Fans Blanket 60 x 50 City Sports Gifts for Team Fans Sports Stuff for Football Lovers Bedroom Decor Sofa Couch Bed**LCXAPPE**$22.31**4.7★**▲ 712%**](https://www.amazon.com/dp/B0GGHLRMMK) [**Northwest NHL Minnesota Wild Unisex-Adult Micro Raschel Throw Blanket 46 x 60 Break Away**Northwest**$21.13**4.6★**▲ 146%**](https://www.amazon.com/dp/B01J43WYP2) [**Erosebridal Football Throw Blanket Rugby Fleece Blanket Twin 60x80 inch for Kids Boys Teens Football Helmet Bed Blanket for Teen Boy Sports Flannel Blanket for Living Room**Erosebridal**$26.95**4.0★**▲ 87%**](https://www.amazon.com/dp/B0DSP8C77D)
**~~View all trending →~~**
## **What buyers say about vikings blanket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**17%
*“Pro's: The blanket is very soft and its comfortable”*
**Sharpness**13%
*“Sharp towel”*
**Gifting Purpose**13%
*“Perfect gift”*
**Quality-Overall**13%
*“Good quality”*
**Size-Overall**6%
*“Perfect size for my grandson whos dad”*
**Advertised Vs Actual Product**6%
*“I am turned out exactly as I had planned”*
**Value For Money**6%
*“Perfect for price”*
**Comfort-Overall**4%
*“Pro's: The blanket is very soft and its comfortable”*
**Material Quality**3%
*“Its 100% polyester”*
### **What buyers complain about **
**Thickness**47%
*“This towel is about as thick a piece of tissue paper”*
**Quality-Overall**7%
*“cheap looking and feeling”*
**Value For Money**7%
*“not worth $50”*
**Warmth**4%
*“Not anything to keep a person or pet warm”*
**Gifting Purpose**4%
*“So disappointed, this was a bday gift for husband”*
**Durability**4%
*“After first washing Im sure it will fall apart”*
### **Top return reasons **
**Thin**31%
**Material Quality**19%
**Quality-Overall**14%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Size-Overall**9%
**Thickness**4%
**Design-Overall**2%
**Color**1%
## **Common questions**
- **Is vikings blanket profitable to sell on Amazon United States?**
- The niche generates $16K/yr across 19 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the vikings blanket niche?**
- 10 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in vikings blanket?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 1.3%.
- **When does demand for vikings blanket peak?**
- Demand peaks in Nov–Dec; the busiest month runs 21.9× the quietest.
- **What does it cost to enter the vikings blanket niche?**
- Listings span $17.63–$48.27; the average listing price is $28.42 (sweet spot $15–$100). The average incumbent carries 2,716 reviews — the moat a new listing must climb.
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