---
title: "Utah Utes — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/utah-utes"
last_updated: "2026-08-11T08:02:50.287Z"
locale: en
meta:
description: "Niche score 49/100 · $87K/yr market · 140K searches/yr · $23.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $87K/yr market · 140K searches/yr · $23.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Utah Utes — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **utah utes**
**Skip it**
A small market ($87K/yr) — this niche doesn't clear our bar today.
Market size 22Growth 53Conversion 33Competition 68Returns 76Price range 81Avg price 95Brand share 35Review moat 49Quality gap 24
**Avg price**
**Incredible****$23.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.00–$51.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+25.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,617.44**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$87K**
$87K/yr · 140K searches
According to Flapen's Amazon United States niche tracking, utah utes is a $87K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **utah utes market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$95K–$118K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#1,556**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**12%**
- University of Utah39% - Desert Cactus19% - Barnesmith11% - Rico Industries9% - Fan Frenzy Gifts6% - PartyKandy3% - Open — no brand owns it (9 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.0% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/utah-utes/trend)
## **Top utah utes search terms**
- **university of utah**35K/yr+56.3%2.0% conv. - **university of utah merch**23K/yr+28.8%2.4% conv. - **utah utes**39K/yr+30.2%0.5% conv. - **university of utah flag**7K/yr+54.2%7.1% conv. - **utah utes flag**7K/yr+36.3%5.0% conv. - **university of utah apparel**11K/yr-61.0%0.8% conv. - **utes**6K/yr+4.8%0.3% conv. - **utah utes apparel**12K/yr-62.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/utah-utes/search-terms)
## **Top utah utes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**University of Utah Official Stacked Unisex Adult T-Shirt Stacked Medium**University of Utah**$17.99**4.3★102 rev](https://www.amazon.com/dp/B0929GPCZS) [2**University of Utah Official Est. Date Unisex Adult T-Shirt Est. Date X-Large**University of Utah**$17.22**4.3★102 rev](https://www.amazon.com/dp/B0929K6S5Y) [3**University of Utah Official Stacked Unisex Adult T-Shirt Stacked X-Large**University of Utah**$17.89**4.3★102 rev](https://www.amazon.com/dp/B0929F1VCZ) [4**Desert Cactus University of Utah Flag - 3 x 5 Feet UT Utes Banner Indoor/Outdoor Durable Fabric 100% Polyester Design (Design J)**Desert Cactus**$25.63**4.7★81 rev](https://www.amazon.com/dp/B0BS49JK5M) [5**Rico Industries NCAA Utah Utes Classic 12 x 30 Felt Wall Dcor Pennant - Great for Home/Bed Room/Man Cave Dcor**Rico Industries**$10.98**4.8★1,413 rev](https://www.amazon.com/dp/B09TVP36N9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Warm Pals Swoop University of Utah Mascot U of U - Heatable Coolable Bedtime Comfort Plushie - 1.5lbs - Cozy Microwavable Lavender Scented Plush Toys - Heated Stuffed Animal Officially Licensed**Warm Pals**$32.38**2 rev8mo ago](https://www.amazon.com/dp/B0G3TKP5RS) [**Rico Industries NCAA Utah Utes 20oz Stainless Steel Tumbler with Lid - Great For Coffee Tea Water or Cocktails**Rico Industries**$23.38**399 rev1y ago](https://www.amazon.com/dp/B0F9B66G4W) [**Legacy NCAA Officially Licensed Baseball Hat Utah Utes Lightweight Cap for Men & Women Heritage Twill Adjustable (HTA) Stone/Scarlet One Size Fits Most Adjustable Closure**Legacy**$29.52**205 rev1y ago](https://www.amazon.com/dp/B0DY994VDY) [**University of Utah Decals Utah Utes Stickers Car Water Bottle Laptop 14 Pc**PartyKandy**$12.78**2,018 rev2y ago](https://www.amazon.com/dp/B0CSH4LTR5) [**Fan Frenzy Gifts UTAH Mens Athletic Tie Officially Licensed University of Utah Utes Tie | NCAA Sports Ties for Men | Machine-Washable Neckties Made of Microfiber**Fan Frenzy Gifts**$28.31**14 rev2y ago](https://www.amazon.com/dp/B0CP4GGL1C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barnesmith University of Utah Utes Hooded Sweatshirt Heritage Red Medium**Barnesmith**$45.92**4.6★**▲ 103%**](https://www.amazon.com/dp/B09X79THQS) [**University of Utah Official Est. Date Unisex Adult T-Shirt Est. Date Large**University of Utah**$18.05**4.3★**▲ 102%**](https://www.amazon.com/dp/B0929FMKRK) [**Barnesmith University of Utah Utes Hooded Sweatshirt Heritage Red X-Large**Barnesmith**$47.57**4.6★**▲ 100%**](https://www.amazon.com/dp/B09X7BTKZP) [**Barnesmith University of Utah Utes Hooded Sweatshirt Heritage Red Small**Barnesmith**$49.94**4.6★**▲ 81%**](https://www.amazon.com/dp/B09X7C1LLX) [**University of Utah Official Stacked Unisex Adult T-Shirt Stacked Medium**University of Utah**$17.99**4.3★**▲ 79%**](https://www.amazon.com/dp/B0929GPCZS)
**~~View all trending →~~**
## **What buyers say about utah utes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**25%
*“Better than I expected”*
**Soft Feel**19%
*“Its soft and comfortable”*
**Adhesion/Stickiness**13%
*“Go Utes nice quality stickers”*
**Embellishment/Embroidery Quality**13%
*“The stickers look great”*
**Gifting Purpose**7%
*“Cute gift idea for fans and graduates”*
**Comfort-Overall**4%
*“Very comforting”*
**Warmth**4%
*“This is a small piece of thin cloth that keeps you exactly the same temperature”*
**Size-Overall**3%
*“It is literally the perfect size for my kiddos”*
**Quality-Overall**3%
*“It is such a good quality warm pal”*
**Weight Light**3%
*“I love the weighted feel of it”*
### **What buyers complain about **
**Thin**25%
*“It is Very thin”*
**Advertised Vs Actual Product**25%
*“The picture is very deceiving”*
**Quality-Overall**17%
*“cheap”*
**Thickness**17%
*“Avoid - Thin and Cheap”*
### **Top return reasons **
**Size-Overall**37%
**Color**16%
**Thin**9%
**Functionality-Overall**7%
**Length**7%
**Advertised Vs Actual Product**4%
**Stain Resistance**3%
**Value For Money**3%
**Thickness**2%
**Chest Fit**2%
## **Common questions**
- **Is utah utes profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the utah utes niche?**
- 15 brands and 16 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in utah utes?**
- Top complaints mined from reviews: Thin, Advertised Vs Actual Product, Quality-Overall. The return rate is 1.9%.
- **When does demand for utah utes peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the utah utes niche?**
- Listings span $7.00–$51.45; the average listing price is $23.68 (sweet spot $15–$100). The average incumbent carries 1,617 reviews — the moat a new listing must climb.
## **Related niches in Sports & Outdoors**
- 74 [**hydrogen water**](https://flapen.com/research/us/sports-outdoors/hydrogen-water)$6.6M/yr-20.2%**Worth a look**- 74 [**england soccer jersey**](https://flapen.com/research/us/sports-outdoors/england-soccer-jersey)$141K/yr>1,000%**Worth a look**- 74 [**argentina jersey**](https://flapen.com/research/us/sports-outdoors/argentina-jersey)$309K/yr>1,000%**Worth a look**- 74 [**frisbee**](https://flapen.com/research/us/sports-outdoors/frisbee)$1.9M/yr+59.7%**Launch it**- 75 [**trampoline basketball hoop**](https://flapen.com/research/us/sports-outdoors/trampoline-basketball-hoop)$2.3M/yr+49.2%**Launch it**- 75 [**golf glove**](https://flapen.com/research/us/sports-outdoors/golf-glove)$4.1M/yr+62.5%**Launch it**[**All Sports & Outdoors niches **](https://flapen.com/research/us/sports-outdoors)