---
title: "Usos Action Figure — $453K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/usos-action-figure"
last_updated: "2026-08-11T12:28:59.633Z"
locale: en
meta:
description: "Niche score 50/100 · $453K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $453K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Usos Action Figure — $453K/yr Amazon US Niche (2026) - Flapen"
---
# **usos action figure**
**Worth a look**
Shows a sweet-spot price point ($32.79 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 58Growth 17Conversion 21Competition 80Returns 92Price range 82Avg price 95Brand share 6Review moat 80Quality gap 17
**Avg price**
**Incredible****$32.79**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.61–$114.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Great****390.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$453K**
$453K/yr · 817K searches
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, usos action figure is a $453K/yr Amazon United States market (817K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **usos action figure market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$492K–$656K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#55,988**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **45%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**204**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**2%**
- Mattel67% - WWE19% - GENERIC9% - Gxmolqa2% - Funko1% - Generic1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
50K30KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/usos-action-figure/trend)
## **Top usos action figure search terms**
- **jey uso action figure**212K/yr-17.0%1.8% conv. - **jimmy uso action figure**107K/yr+4.7%1.8% conv. - **jey uso**162K/yr-19.7%1.0% conv. - **wwe action figures jey uso**55K/yr-8.3%0.7% conv. - **jay usos action figures**31K/yr-29.8%4.1% conv. - **wwe jey uso**31K/yr-16.5%0.6% conv. - **jay uso**48K/yr-31.1%1.9% conv. - **wwe action figures jimmy uso**15K/yr+13.5%0.7% conv. - **wwe jimmy uso action figure**12K/yr+5.4%1.0% conv. - **wwe jey uso action figure**19K/yr-23.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/usos-action-figure/search-terms)
## **Top usos action figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$14K6%$27K9%$41K12%$54K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel WWE Elite Action Figure & Accessories Series #124 Set 6-inch Collectible Jey USO with 25 Articulation Points & Swappable Hands**Mattel**$28.61**4.4★75 rev](https://www.amazon.com/dp/B0FK219L2Y) [2**Mattel WWE Ultimate Edition Action Figure & Accessories Set Jey USO 6-inch Collectible with Swappable Heads & Hands 30 Articulation Points**Mattel**$47.12**4.8★270 rev](https://www.amazon.com/dp/B0DR3Z6HLM) [3**Mattel WWE Jey USO Action Figure Main Event Series #161 6-inch Collectible Superstar with 14 Articulation Points & Life-Like Look**WWE**$27.22**4.7★100 rev](https://www.amazon.com/dp/B0FK1P2FJC) [4**Mattel WWE Elite Action Figure & Accessories Series #114 6-inch Collectible Jey USO with 25 Articulation Points & Swappable Hands**Mattel**$39.67**4.8★728 rev](https://www.amazon.com/dp/B0DB3R4XSN) [5**Mattel WWE Elite Action Figure & Accessories Series #114 6-inch Collectible Jimmy USO with 25 Articulation Points & Swappable Hands (Amazon Exclusive)**Mattel**$35.08**4.8★364 rev](https://www.amazon.com/dp/B0DB3G4V7B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WWE Mattel Elite Collection Jey USO 2026 Survivor Series Figure**WWE**$40.33**0 rev3w ago](https://www.amazon.com/dp/B0H6R9THDV) [**Gxmolqa Sport Backpack Jey-Uso Laptop Backpack for Men Women (Color-2)**Gxmolqa**$30.77**0 rev1mo ago](https://www.amazon.com/dp/B0H4YKHPDQ) [**Mattel WWE Jey USO Play & Display Action Figure**Mattel**$12.61**6 rev1mo ago](https://www.amazon.com/dp/B0G8XVTFRQ) [**Mattel WWE Elite Action Figure & Accessories Series #126 Set 6-inch Collectible Jimmy USO with 25 Articulation Points & Swappable Hands**Mattel**$34.53**0 rev1mo ago](https://www.amazon.com/dp/B0G8YV9Z7D) [**YEET Jey USO Cap Pro Wrestling Trucker Caps Black**GENERIC**$24.93**0 rev6mo ago](https://www.amazon.com/dp/B0GDKB8TM6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gxmolqa Sport Backpack Jey-Uso Laptop Backpack for Men Women (Color-2)**Gxmolqa**$30.77**0.0★**▲ 353%**](https://www.amazon.com/dp/B0H4YKHPDQ) [**Mattel WWE Elite Action Figure & Accessories Series #126 Set 6-inch Collectible Jimmy USO with 25 Articulation Points & Swappable Hands**Mattel**$34.53**0.0★**▲ 353%**](https://www.amazon.com/dp/B0G8YV9Z7D) [**WWE Mattel Elite Collection Jey USO 2026 Survivor Series Figure**WWE**$40.33**0.0★**▲ 350%**](https://www.amazon.com/dp/B0H6R9THDV) [**Mattel WWE Jey USO Play & Display Action Figure**Mattel**$12.61**4.6★**▲ 349%**](https://www.amazon.com/dp/B0G8XVTFRQ) [**Roman OTC Bloodline YEET Reigns Jey USO Wrestling Unisex Main Event Wrestler Fan Art Pro Wrestling Fan T-Shirt Tee Shirt Black**GENERIC**$21.67**4.7★**▲ 318%**](https://www.amazon.com/dp/B0FM6HH8QG)
**~~View all trending →~~**
## **What buyers say about usos action figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**19%
*“Mine nephew was pretty happy with the toys”*
**Collectibles**17%
*“was a great addition to his collection”*
**Gifting Purpose**16%
*“it was a good present”*
**Value For Money**15%
*“Great price”*
**Quality-Overall**14%
*“Great quality toy”*
**Advertised Vs Actual Product**7%
*“Came as advertised”*
**Durability**3%
*“It has not break went i use in a wwe match”*
**Product Condition**2%
*“Was new”*
**Design-Overall**2%
*“Love the design”*
**Strength**2%
*“These are strong action figures”*
### **What buyers complain about **
**Quality-Overall**18%
*“Mattel WWE Elites quality isnt up to par with the cost”*
**Durability**18%
*“it already has broken”*
**Product Condition**18%
*“This is obviously a used product being passed as new”*
**Gifting Purpose**7%
*“still this is embarrassing to even give as a gift”*
**Advertised Vs Actual Product**7%
*“This picture doesn't do it justice”*
**Size-Overall**7%
*“Hands were super loose”*
**Value For Money**7%
*“Expensive”*
**Design-Overall**4%
*“Poorly made”*
**Grip**4%
*“Hands were super loose,they barely stay in place”*
### **Top return reasons **
**Value For Money**25%
**Defective Material/Parts**18%
**Size-Overall**17%
**Advertised Vs Actual Product**10%
**Product Condition**5%
**Quality-Overall**5%
**Gifting Purpose**4%
**Color**3%
**Durability**3%
**Adjustability/Rotatability/Reclining**1%
## **Common questions**
- **Is usos action figure profitable to sell on Amazon United States?**
- The niche generates $453K/yr across 42 tracked products. 9 of 23 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the usos action figure niche?**
- 9 brands and 204 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in usos action figure?**
- Top complaints mined from reviews: Quality-Overall, Durability, Product Condition. The return rate is 1.1%.
- **When does demand for usos action figure peak?**
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the usos action figure niche?**
- Listings span $12.61–$114.85; the average listing price is $32.79 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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