---
title: "Usc — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/usc"
last_updated: "2026-08-11T06:59:37.378Z"
locale: en
meta:
description: "Niche score 51/100 · $107K/yr market · 316K searches/yr · $24.83 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $107K/yr market · 316K searches/yr · $24.83 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Usc — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **usc**
**Worth a look**
Shows a sweet-spot price point ($24.83 avg), but weak search conversion (1.4%) keeps it on the watch list.
Market size 26Growth 54Conversion 17Competition 76Returns 71Price range 52Avg price 95Brand share 75Review moat 47Quality gap 21
**Avg price**
**Incredible****$24.83**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+26.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$5.40–$169.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,826.69**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$107K**
$107K/yr · 316K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, usc is a $107K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **usc market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$124K–$149K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#799**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**60%**
Top 20: 96%
**Top-5 click share**
**39%**
Top 20: 75%
**Open market**
**36%**
- Desert Cactus26% - Littlearth13% - Mademark9% - Northwest6% - TCK5% - Ultra Game4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/usc/trend)
## **Top usc search terms**
- **usc**126K/yr+18.9%0.8% conv. - **usc merch**22K/yr+105.1%1.6% conv. - **usc shirt**43K/yr+31.6%1.3% conv. - **usc trojans**49K/yr-7.4%0.6% conv. - **university of southern california**7K/yr+58.8%1.7% conv. - **usc gifts**7K/yr+136.4%1.3% conv. - **usc football**13K/yr+39.1%0.3% conv. - **usc womens apparel**11K/yr-19.6%0.4% conv. - **usc gear**7K/yr+56.2%2.2% conv. - **usc shirts**5K/yr+27.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/usc/search-terms)
## **Top usc products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$10K12%$13K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Littlearth NCAA USC Trojans Hoodie Purse Team Color 9.5 x 15.5 x 4**Littlearth**$29.58**4.6★1,394 rev](https://www.amazon.com/dp/B01J8O258I) [2**Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style H1) White**Desert Cactus**$29.14**5.0★47 rev](https://www.amazon.com/dp/B0F5CLDD91) [3**USC Curved Block Logo with Cardinal Gold Trojan 1880 T-Shirt**Mademark**$18.69**4.5★111 rev](https://www.amazon.com/dp/B0B958MTTB) [4**Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style G1) Black**Desert Cactus**$29.21**5.0★47 rev](https://www.amazon.com/dp/B0F5D574JX) [5**Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A1) Red**Desert Cactus**$29.26**4.9★39 rev](https://www.amazon.com/dp/B0F5CSCQ9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size USC Trojans - Black)**47**$34.67**80 rev8mo ago](https://www.amazon.com/dp/B0G16FCHCX) [**Northwest USC Trojans NCAA Canvas Tote with Colored Strap**Northwest**$22.90**17 rev9mo ago](https://www.amazon.com/dp/B0FVPMZ84T) [**NCAA No Show Tab Socks - USC Trojans Cardinal/Gold Large**TCK**$17.64**332 rev1y ago](https://www.amazon.com/dp/B0FG3T4M5K) [**Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style H1) White**Desert Cactus**$29.14**47 rev1y ago](https://www.amazon.com/dp/B0F5CLDD91) [**Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style G1) Black**Desert Cactus**$29.21**47 rev1y ago](https://www.amazon.com/dp/B0F5D574JX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Northwest USC Trojans NCAA Canvas Tote with Colored Strap**Northwest**$22.90**4.7★**▲ 166%**](https://www.amazon.com/dp/B0FVPMZ84T) [**Littlearth NCAA USC Trojans Hoodie Purse Team Color 9.5 x 15.5 x 4**Littlearth**$29.58**4.6★**▲ 153%**](https://www.amazon.com/dp/B01J8O258I) [**catstudio University of Southern California (USC) Collegiate Zipper Pouch Purse | Holds Your Phone Coins Makeup Dog Treats & Tech Tools**Catstudio**$36.62**4.6★**▲ 151%**](https://www.amazon.com/dp/B07D5N4ZRJ) [**Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style H1) White**Desert Cactus**$29.14**5.0★**▲ 134%**](https://www.amazon.com/dp/B0F5CLDD91) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size USC Trojans - Black)**47**$34.67**4.3★**▲ 131%**](https://www.amazon.com/dp/B0G16FCHCX)
**~~View all trending →~~**
## **What buyers say about usc**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great football great quality”*
**Grip**17%
*“Easy to grip”*
**Value For Money**11%
*“Well worth the money”*
**Size-Overall**10%
*“fits in the hand great”*
**Inflation/Deflation**4%
*“Was happy that it arrived perfectly inflated”*
**Fun/Entertainment Experience**3%
*“A fun item”*
**Comfort-Overall**3%
*“is very comfortable”*
**Durability**3%
*“They are very durable”*
**Design-Overall**3%
*“The designs are very well done and clear, with no grainy look to them”*
**Color**2%
*“the colors are true”*
### **What buyers complain about **
**Quality-Overall**31%
*“Lower Price Yields Subpar Quality”*
**Durability**31%
*“its not lasting”*
**Inflation/Deflation**25%
*“after a couple of months I had to buy a new one as it didnt keep inflated”*
**Bulb Flicker/Dimming/Color**6%
*“just hung it up 2 weeks ago - it went from bright to dim”*
**Brightness/Shine/Glow**6%
*“nothing weve tried will bring it back to bright”*
### **Top return reasons **
**Size-Overall**58%
**Value For Money**6%
**Material Quality**5%
**Grip**3%
**Inflation/Deflation**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Color**2%
**Leak-Proof**2%
**Functionality-Overall**2%
## **Common questions**
- **Is usc profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 49 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the usc niche?**
- 26 brands and 37 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in usc?**
- Top complaints mined from reviews: Quality-Overall, Durability, Inflation/Deflation. The return rate is 2.2%.
- **When does demand for usc peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the usc niche?**
- Listings span $5.40–$169.24; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 1,827 reviews — the moat a new listing must climb.
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