---
title: "Usc Shirt — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/usc-shirt"
last_updated: "2026-08-11T07:02:45.596Z"
locale: en
meta:
description: "Niche score 44/100 · $51K/yr market · 79K searches/yr · $23.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $51K/yr market · 79K searches/yr · $23.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Usc Shirt — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **usc shirt**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 47Conversion 35Competition 76Returns 14Price range 87Avg price 95Brand share 30Review moat 49Quality gap 45
**Avg price**
**Incredible****$23.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.00–$43.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Review moat**
**Okay****1,590.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+17.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$51K**
$51K/yr · 79K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, usc shirt is a $51K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **usc shirt market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$46K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#26,790**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 75%
**Open market**
**10%**
- Mademark28% - Elite Authentics17% - Blue 8416% - Campus Colors13% - Ultra Game13% - Dunbrooke3% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 11.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/usc-shirt/trend)
## **Top usc shirt search terms**
- **usc tshirt**6K/yr+120.9%1.9% conv. - **usc t shirt**6K/yr+44.6%2.1% conv. - **usc womens apparel**11K/yr-19.6%0.5% conv. - **usc shirt women**14K/yr-0.1%1.3% conv. - **usc shirts**5K/yr+27.2%0.9% conv. - **usc trojans shirt**10K/yr-22.2%1.0% conv. - **usc shirt men**9K/yr+32.8%3.1% conv. - **usc womens shirt**6K/yr+8.5%2.1% conv. - **usc trojans womens apparel**6K/yr+9.2%0.0% conv. - **usc football shirt**5K/yr+45.3%1.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/usc-shirt/search-terms)
## **Top usc shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**USC Curved Block Logo with Cardinal Gold Trojan 1880 T-Shirt**Mademark**$18.69**4.5★111 rev](https://www.amazon.com/dp/B0B958MTTB) [2**USC Block Logo 1880 Gold T-Shirt**Mademark**$18.77**4.4★48 rev](https://www.amazon.com/dp/B0B94TXVWY) [3**USC Apparel Southern Cal Trojans Classic Logo Official T-Shirt**Elite Authentics**$22.50**4.4★189 rev](https://www.amazon.com/dp/B0B9LVXXRY) [4**Ultra Game NCAA Womens S/S Mesh Tee USC Trojan Black Small**Ultra Game**$20.79**4.4★94 rev](https://www.amazon.com/dp/B0BR63ZMZF) [5**USC Trojans Gameday Cotton T-Shirt for Men and Women Cardinal**Campus Colors**$25.28**4.6★16,487 rev](https://www.amazon.com/dp/B09YKPC873)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**chicka-d Womens NCAA Vintage Crop Top Short n Sweet Tee | Classic Arch Over Neutral USC Trojans Small**chicka-d**$43.23**0 rev1y ago](https://www.amazon.com/dp/B0FHX48JLD) [**Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style G1) Black**Desert Cactus**$29.21**47 rev1y ago](https://www.amazon.com/dp/B0F5D574JX) [**USC Trojans NCAA Officially Licensed T-Shirt Ringspun Front/Back Mascot Ivory Large**Blue 84**$37.60**50 rev1y ago](https://www.amazon.com/dp/B0DYS6FYW6) [**Ultra Game NCAA Official Mens Super Soft Game Time T-Shirt - Unisex University of Southern California Team Color Medium**Ultra Game**$17.16**121 rev1y ago](https://www.amazon.com/dp/B0DG3S6PRZ) [**Ultra Game NCAA Official Mens Super Soft Supreme T-Shirt - Unisex University of Southern California Black X-Large**Ultra Game**$19.12**157 rev1y ago](https://www.amazon.com/dp/B0DG3NZXCW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EFAN Womens Double Lined Racerback Crop Tank Top Red Medium**EFAN**$16.66**4.5★**▲ 368%**](https://www.amazon.com/dp/B09PMWVLS7) [**USC Trojans NCAA Officially Licensed T-Shirt Ringspun Front/Back Mascot Ivory Large**Blue 84**$37.60**4.6★**▲ 263%**](https://www.amazon.com/dp/B0DYS6FYW6) [**Desert Cactus USC Baseball Hat University of Southern California Trojans Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style G1) Black**Desert Cactus**$29.21**5.0★**▲ 250%**](https://www.amazon.com/dp/B0F5D574JX) [**USC Trojans Gameday Cotton T-Shirt for Men and Women Cardinal**Campus Colors**$25.03**4.6★**▲ 247%**](https://www.amazon.com/dp/B09YJSQ6MK) [**Dunbrooke USC Trojans Edge Anti-Snag Polo Black Small-5X-Large**Dunbrooke**$29.33**4.6★**▲ 187%**](https://www.amazon.com/dp/B0B7V3D8MP)
**~~View all trending →~~**
## **What buyers say about usc shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Fit great”*
**Quality-Overall**26%
*“Good Quality shirt”*
**Comfort-Overall**19%
*“Comfortable”*
**Material Quality**9%
*“The logo and material is of great quality”*
**Soft Feel**4%
*“It is still soft after washing every week”*
**Color**4%
*“the color was spot on to what the picture looked like”*
**Weight Light**3%
*“Love that this is sooo light weight”*
**Stretchability/Expandability/Elasticity**2%
*“The fabric has a little stretch and is comfortable”*
**Shrinkage Resistance**1%
*“There has been no shrinking”*
### **What buyers complain about **
**Size-Overall**41%
*“Size not right”*
**Quality-Overall**17%
*“Lower Price Yields Subpar Quality”*
**Collar Quality**11%
*“Oversized collar looks really bad”*
**Shrinkage Resistance**6%
*“Length shrinks after washing”*
**Thickness**4%
*“the tank is a lot thicker than i thought”*
### **Top return reasons **
**Size-Overall**46%
**Chest Fit**13%
**Length**10%
**Material Quality**5%
**Neck Fit**3%
**Arm Fit**2%
**Thin**2%
**Color**2%
**Transparency**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is usc shirt profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 48 tracked products. 90-day search growth is +17.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the usc shirt niche?**
- 13 brands and 11 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in usc shirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Collar Quality. The return rate is 8.2% — above our launch gate.
- **When does demand for usc shirt peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 11.8× the quietest.
- **What does it cost to enter the usc shirt niche?**
- Listings span $12.00–$43.23; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 1,590 reviews — the moat a new listing must climb.
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