---
title: "University of Washington Apparel — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/university-of-washington-apparel"
last_updated: "2026-08-11T09:19:03.652Z"
locale: en
meta:
description: "Niche score 50/100 · $65K/yr market · 184K searches/yr · $28.47 avg price. A small market ($65K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $65K/yr market · 184K searches/yr · $28.47 avg price. A small market ($65K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "University of Washington Apparel — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **university of washington apparel**
**Worth a look**
Shows a sweet-spot price point ($28.47 avg), but a small market ($65K/yr) keeps it on the watch list.
Market size 16Growth 54Conversion 16Competition 88Returns 48Price range 85Avg price 95Brand share 55Review moat 56Quality gap 25
**Avg price**
**Incredible****$28.47**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$6.60–$72.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,248.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+26.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$65K**
$65K/yr · 184K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, university of washington apparel is a $65K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **university of washington apparel market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$85K–$114K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,444**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**72%**
Top 20: 99%
**Top-5 click share**
**27%**
Top 20: 64%
**Open market**
**23%**
- Barnesmith25% - LOGOVISION19% - Desert Cactus16% - adidas8% - Royce Apparel5% - Wes and Willy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.8% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/university-of-washington-apparel/trend)
## **Top university of washington apparel search terms**
- **university of washington merch**25K/yr+121.2%2.1% conv. - **university of washington**43K/yr+25.7%1.3% conv. - **washington huskies**33K/yr+1.2%0.3% conv. - **washington huskies apparel**26K/yr-41.0%0.4% conv. - **uw huskies**10K/yr+54.8%1.5% conv. - **uw merch**4K/yr+31.5%1.3% conv. - **university of washington apparel**7K/yr+6.9%0.5% conv. - **uw huskies apparel**16K/yr-74.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/university-of-washington-apparel/search-terms)
## **Top university of washington apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**University of Washington Official Huskies Logo Unisex Adult T Shirt University of Washington Large**LOGOVISION**$18.49**4.5★246 rev](https://www.amazon.com/dp/B09XX9XJKW) [2**University of Washington Official Huskies Logo Unisex Adult T Shirt University of Washington Small**LOGOVISION**$18.16**4.5★246 rev](https://www.amazon.com/dp/B09XXBJZ8S) [3**Desert Cactus University of Washington Lanyard Huskies U of W Car Keys ID Badge Holder Lanyard Keychain Detachable Breakaway Snap Buckle (Purple)**Desert Cactus**$10.11**4.6★48 rev](https://www.amazon.com/dp/B0971GYCXL) [4**adidas Mens Washington Huskies Structured Adjustable Cap - Purple - Size OSFM**adidas**$12.86**5.0★3 rev](https://www.amazon.com/dp/B0DTMCK2J8) [5**Barnesmith University of Washington UW Huskies Crewneck Sweatshirt Heritage Charcoal Grey X-Large**Barnesmith**$33.58**4.7★8,641 rev](https://www.amazon.com/dp/B0B1LKFS3N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Washington Huskies Structured Adjustable Cap - Purple - Size OSFM**adidas**$12.86**3 rev1y ago](https://www.amazon.com/dp/B0DTMCK2J8) [**University of Washington Arch Logo Unisex Adult T Shirt Purple Large**LOGOVISION**$18.81**340 rev1y ago](https://www.amazon.com/dp/B0DT99F552) [**Royce Apparel Womens Long Sleeve Vintage Fleece Top - Rounded Bottom Crew Neck Sweatshirt (Washington) - Large**Royce Apparel**$72.00**25 rev1y ago](https://www.amazon.com/dp/B0DQW6RM5V) [**adidas Mens NCAA 25/26 Designed For Training Lightweight Hoodie Black/White/University Of Washington Medium**adidas**$19.86**2 rev1y ago](https://www.amazon.com/dp/B0DJWXXLKM) [**Desert Cactus University of Washington Baseball Hat U of W UW Huskies Husky Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style B1) Black**Desert Cactus**$29.54**31 rev1y ago](https://www.amazon.com/dp/B0DDY6L2TM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**adidas Mens Washington Huskies Structured Adjustable Cap - Purple - Size OSFM**adidas**$12.86**5.0★**▲ 100%**](https://www.amazon.com/dp/B0DTMCK2J8) [**Wes and Willy NCAA Kids Fleece Hoodie Washington Huskies 3T Grape**Wes and Willy**$47.00**4.6★**▲ 94%**](https://www.amazon.com/dp/B0BYFXVRMV) [**Royce Apparel Womens Long Sleeve Vintage Fleece Top - Rounded Bottom Crew Neck Sweatshirt (Washington) - Large**Royce Apparel**$72.00**5.0★**▲ 92%**](https://www.amazon.com/dp/B0DQW6RM5V) [**adidas Mens NCAA 25/26 Designed For Training Lightweight Hoodie Black/White/University Of Washington Medium**adidas**$19.86**5.0★**▲ 73%**](https://www.amazon.com/dp/B0DJWXXLKM) [**University of Washington Official Huskies Logo Unisex Adult T Shirt University of Washington Large**LOGOVISION**$18.49**4.5★**▲ 70%**](https://www.amazon.com/dp/B09XX9XJKW)
**~~View all trending →~~**
## **What buyers say about university of washington apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“They look great with vivid color”*
**Quality-Overall**11%
*“The quality is solid for the price”*
**Size-Overall**8%
*“the size is good”*
**Value For Money**7%
*“A great value”*
**Fun/Entertainment Experience**6%
*“These are a fun”*
**Gifting Purpose**6%
*“These are perfect for more than food decorations”*
**Durability**5%
*“they held up well during actual use without falling apart”*
**Ease Of Use**5%
*“They were SUPER EASY to use”*
**Design-Overall**4%
*“The logo has an accurate design and coloring”*
**Ease Of Cleaning**3%
*“make cleanup quick after the fun”*
### **What buyers complain about **
**Value For Money**9%
*“Expensive”*
**Ease Of Cleaning**5%
*“feel a bit rougher on your hands or mouth. or whatever you need to clean up”*
**Size-Overall**5%
*“Not as big as dinner sized napkins”*
**Certifications**3%
*“The package does have the OLCP hologram. which turns out is incredibly hard to take a picture of., so, in theory these are officially licensed. I did not find a method of verification beyond the presence of a hologram”*
**Strength**3%
*“so they are not super sturdy”*
**Thickness**3%
*“They aren't overly thick or high quality”*
**Material Quality**3%
*“I thought these were going to be plastic”*
**Ease Of Use**3%
*“Makes them a little harder to insert”*
### **Top return reasons **
**Size-Overall**55%
**Color**5%
**Thin**5%
**Chest Fit**5%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Print Quality**3%
**Quality-Overall**3%
**Length**2%
**Shape/Style**2%
## **Common questions**
- **Is university of washington apparel profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 72 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the university of washington apparel niche?**
- 23 brands and 26 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in university of washington apparel?**
- Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Size-Overall. The return rate is 3.2%.
- **When does demand for university of washington apparel peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 5.3× the quietest.
- **What does it cost to enter the university of washington apparel niche?**
- Listings span $6.60–$72.00; the average listing price is $28.47 (sweet spot $15–$100). The average incumbent carries 1,249 reviews — the moat a new listing must climb.
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