---
title: "Search terms — university of illinois - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/university-of-illinois/search-terms"
last_updated: "2026-08-11T09:23:10.957Z"
locale: en
meta:
  description: "Niche score 40/100 · $158K/yr market · 349K searches/yr · $31.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $158K/yr market · 349K searches/yr · $31.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — university of illinois - Flapen"
---

# **university of illinois**

**Skip it**

Soft demand (-59.4% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 0Conversion 18Competition 92Returns 33Price range 66Avg price 95Brand share 29Review moat 49Quality gap 32

**Avg price**

**Incredible****$31.01**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Price range**

**Good****$8.39–$137.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,617.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$158K**

$158K/yr · 349K searches

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-59.4%**

90-day search growth — must beat 0% to launch

## Search terms