---
title: "University of Illinois — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/university-of-illinois"
last_updated: "2026-08-11T09:19:08.929Z"
locale: en
meta:
description: "Niche score 40/100 · $158K/yr market · 349K searches/yr · $31.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $158K/yr market · 349K searches/yr · $31.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "University of Illinois — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **university of illinois**
**Skip it**
Soft demand (-59.4% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 0Conversion 18Competition 92Returns 33Price range 66Avg price 95Brand share 29Review moat 49Quality gap 32
**Avg price**
**Incredible****$31.01**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Good****$8.39–$137.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,617.95**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$158K**
$158K/yr · 349K searches
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-59.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, university of illinois is a $158K/yr Amazon United States market (349K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **university of illinois market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$186K–$248K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#8,942**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **94%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 62%
**Open market**
**11%**
- UGP Campus Apparel44% - University of Illinois33% - TeeStock6% - Fan Frenzy Gifts3% - Underground Printing3% - LOGOVISION2% - Open — no brand owns it (11 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -59.4% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/university-of-illinois/trend)
## **Top university of illinois search terms**
- **university of illinois**42K/yr-5.3%0.7% conv. - **university of illinois apparel**53K/yr-59.9%1.1% conv. - **uiuc merch**13K/yr+44.3%0.5% conv. - **illinois**28K/yr-43.0%0.1% conv. - **illinois shirt**21K/yr-58.9%0.5% conv. - **illini**32K/yr-65.5%0.5% conv. - **uiuc**9K/yr+68.5%0.5% conv. - **university of illinois shirt**10K/yr-31.8%0.9% conv. - **u of illinois merchandise**11K/yr-34.4%0.5% conv. - **illini mens apparel**23K/yr-85.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/university-of-illinois/search-terms)
## **Top university of illinois products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**University of Illinois Official UIUC Logo Unisex Adult T-Shirt Navy Large**University of Illinois**$18.42**4.5★120 rev](https://www.amazon.com/dp/B08X7F1TFT) [2**University of Illinois Official Circle Logo Unisex Adult T-Shirt Navy X-Large**University of Illinois**$18.66**4.4★99 rev](https://www.amazon.com/dp/B08X7DBWVX) [3**University of Illinois Official UIUC Logo Unisex Adult T-Shirt Navy Medium**University of Illinois**$18.52**4.5★120 rev](https://www.amazon.com/dp/B08X77JGBT) [4**University of Illinois Official UIUC Logo Unisex Adult T-Shirt Navy Small**University of Illinois**$17.77**4.5★120 rev](https://www.amazon.com/dp/B08X7FNWX2) [5**UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - X-Large - Navy**UGP Campus Apparel**$28.76**4.6★2,598 rev](https://www.amazon.com/dp/B092DX3SCG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TeeStock Illinois T-Shirt Bold Sport State Letters Tee for Fans and Game Days**TeeStock**$16.06**108 rev8mo ago](https://www.amazon.com/dp/B0FXZ8F5DS) [**Retro Illinois Tee Vintage Illinois Orange Blue Throwback IL T-Shirt**Retro Illinois Tees - Vintage Illinois Throwbacks**$16.57**6 rev1y ago](https://www.amazon.com/dp/B0DJS62T7F) [**UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - Small - Navy**UGP Campus Apparel**$46.53**2,932 rev5y ago](https://www.amazon.com/dp/B094DL7XRJ) [**UGP Campus Apparel AQ07 - Illinois Fighting Illini Primary Logo LC EMB 1/4 ZIP - Large - Navy**UGP Campus Apparel**$56.40**642 rev5y ago](https://www.amazon.com/dp/B094DHDCZV) [**UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 2X-Large - Navy**UGP Campus Apparel**$51.42**2,932 rev5y ago](https://www.amazon.com/dp/B094DJCSN4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UGP Campus Apparel AS03 - Illinois Fighting Illini Arch Logo T-Shirt - 2X-Large - Navy**UGP Campus Apparel**$26.10**4.6★**▲ 92%**](https://www.amazon.com/dp/B092DVSRVP) [**UGP Campus Apparel AH03 - Illinois Fighting Illini Arch Logo HOODIE - 2X-Large - Navy**UGP Campus Apparel**$51.42**4.6★**▲ 90%**](https://www.amazon.com/dp/B094DJCSN4) [**UGP Campus Apparel AP07 - Illinois Fighting Illini Primary Logo LC EMB Polo - Small - Navy**UGP Campus Apparel**$37.91**4.5★**▲ 89%**](https://www.amazon.com/dp/B092ZZVXL3) [**UGP Campus Apparel AS03 - Illinois Fighting Illini Arch Logo T-Shirt - X-Large - Navy**UGP Campus Apparel**$25.95**4.6★**▲ 71%**](https://www.amazon.com/dp/B092DY5KJ5) [**UGP Campus Apparel AL03 - Illinois Fighting Illini Arch Logo Long Sleeve - X-Large - Navy**UGP Campus Apparel**$28.76**4.6★**▲ 50%**](https://www.amazon.com/dp/B092DX3SCG)
**~~View all trending →~~**
## **What buyers say about university of illinois**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**13%
*“have vibrant colors”*
**Quality-Overall**12%
*“Quality shirt and got it in time for the game”*
**Size-Overall**12%
*“Fits great”*
**Value For Money**6%
*“Great price”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Fun/Entertainment Experience**5%
*“Tailgating fun”*
**Ease Of Use**5%
*“Super easy”*
**Design-Overall**4%
*“This decoration set is well-designed”*
**Durability**4%
*“It actually looked durable”*
**Strength**4%
*“The toppers are sturdy and stick well and remain stable”*
### **What buyers complain about **
**Size-Overall**17%
*“Fit off these hats from this seller/company is f'n atrocious”*
**Quality-Overall**13%
*“Quality control is terrible”*
**Value For Money**11%
*“Expensive, garbage”*
**Thickness**5%
*“so definitely thicker than normal printer paper”*
**Length**3%
*“Shorter than shown”*
**Stitch/Finish/Polish**3%
*“Wore and washed the shirt one time and the stitching around the arm is pulling out”*
**Shrinkage Resistance**3%
*“Ran small and shrunk in the dryer :”*
**Design-Overall**2%
*“Flawed design”*
**Strength**2%
*“a bit flimsy”*
**Unsustainable Design**2%
*“Flawed design”*
### **Top return reasons **
**Size-Overall**54%
**Length**8%
**Sleeve Fit**6%
**Material Quality**6%
**Chest Fit**5%
**Print Quality**3%
**Quality-Overall**3%
**Thin**2%
**Color**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is university of illinois profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 82 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -59.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the university of illinois niche?**
- 17 brands and 15 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in university of illinois?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 4.3%.
- **When does demand for university of illinois peak?**
- Demand peaks in Apr–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the university of illinois niche?**
- Listings span $8.39–$137.70; the average listing price is $31.01 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.
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