---
title: "University of Houston — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/university-of-houston"
last_updated: "2026-08-11T09:18:41.050Z"
locale: en
meta:
description: "Niche score 43/100 · $29K/yr market · 150K searches/yr · $27.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $29K/yr market · 150K searches/yr · $27.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "University of Houston — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **university of houston**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 34Conversion 9Competition 83Returns 66Price range 50Avg price 95Brand share 41Review moat 65Quality gap 25
**Avg price**
**Incredible****$27.66**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****885.3**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.91–$179.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 150K searches
According to Flapen's Amazon United States niche tracking, university of houston is a $29K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **university of houston market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#5,465**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **85%**
- **Out of stock**
- **21.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 65%
**Open market**
**16%**
- LOGOVISION41% - Barnesmith15% - Elite Authentics12% - Nudge Printing7% - College Flags & Banners Co.6% - Desert Cactus3% - Open — no brand owns it (11 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/university-of-houston/trend)
## **Top university of houston search terms**
- **university of houston**55K/yr+12.8%1.0% conv. - **university of houston shirt**31K/yr+26.2%1.5% conv. - **university of houston merch**12K/yr+119.9%1.3% conv. - **university of houston decorations**5K/yr+145.0%1.6% conv. - **uh shirt**5K/yr+79.1%1.1% conv. - **houston cougars**12K/yr-54.4%0.2% conv. - **university of houston apparel**10K/yr-72.1%0.1% conv. - **houston cougars shirt**7K/yr-53.9%0.8% conv. - **university of houston shirt women**8K/yr-20.1%1.0% conv. - **u of houston merch**5K/yr-77.1%1.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/university-of-houston/search-terms)
## **Top university of houston products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$3K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOGOVISION University of Houston Primary Logo Unisex Adult T Shirt Red Large**LOGOVISION**$19.71**4.4★81 rev](https://www.amazon.com/dp/B0GRV3N5KB) [2**Houston Cougars Arch Over Officially Licensed T-Shirt**Elite Authentics**$22.68**5.0★2 rev](https://www.amazon.com/dp/B0GSTKH9T5) [3**LOGOVISION University of Houston Stacked Unisex Adult T Shirt Black Large**LOGOVISION**$19.95**4.6★3 rev](https://www.amazon.com/dp/B0GRV13KML) [4**Houston Pennant Full Size Felt**College Flags & Banners Co.**$12.69**4.8★197 rev](https://www.amazon.com/dp/B00K79F054) [5**University of Houston Shirt UH Cougars Apparel Premium Super Soft Heather Charcoal Grey T Shirt Comfy Tee for Men and Women (X-Large)**Nudge Printing**$23.71**4.8★1,715 rev](https://www.amazon.com/dp/B07R4KLBMR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Houston Cougars Arch Over Officially Licensed T-Shirt**Elite Authentics**$22.68**2 rev4mo ago](https://www.amazon.com/dp/B0GSTKH9T5) [**Houston Cougars Arch Over Red Officially Licensed T-Shirt**Elite Authentics**$22.48**0 rev4mo ago](https://www.amazon.com/dp/B0GSTCC33G) [**Houston Cougars Arch Over White Officially Licensed T-Shirt**Elite Authentics**$22.41**1 rev4mo ago](https://www.amazon.com/dp/B0GSSZ9CW9) [**LOGOVISION University of Houston Primary Logo Unisex Adult T Shirt Red Large**LOGOVISION**$19.71**81 rev4mo ago](https://www.amazon.com/dp/B0GRV3N5KB) [**LOGOVISION University of Houston Stacked Unisex Adult T Shirt Black Large**LOGOVISION**$19.95**3 rev4mo ago](https://www.amazon.com/dp/B0GRV13KML)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOGOVISION University of Houston Basketball Hoop Unisex Adult T Shirt Red Medium**LOGOVISION**$19.68**5.0★**▲ 49%**](https://www.amazon.com/dp/B0GRV3VHL4) [**TCK NCAA Vintage College Striped Socks - Houston Cougars (Medium)**TCK**$19.93**4.8★**▲ 49%**](https://www.amazon.com/dp/B0GQW8LTZB) [**Houston Cougars Arch Over Red Officially Licensed T-Shirt**Elite Authentics**$22.48**0.0★**▲ 42%**](https://www.amazon.com/dp/B0GSTCC33G) [**LOGOVISION University of Houston Stacked Unisex Adult T Shirt Black Large**LOGOVISION**$19.95**4.6★**▲ 38%**](https://www.amazon.com/dp/B0GRV13KML) [**LOGOVISION University of Houston Primary Logo Unisex Adult T Shirt Red Large**LOGOVISION**$19.71**4.4★**▲ 38%**](https://www.amazon.com/dp/B0GRV3N5KB)
**~~View all trending →~~**
## **What buyers say about university of houston**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Perfect Size”*
**Quality-Overall**17%
*“Great quality”*
**Value For Money**13%
*“Good deal”*
**Soft Feel**9%
*“The fabric is soft and breathable, and the fit is what youd expect from a standard unisex tee”*
**Color**6%
*“Colors are perfect”*
**Material Quality**4%
*“The material is thick”*
**Machine Wash Suitability**4%
*“easy machine washability”*
**Print Quality**3%
*“The print is clear”*
**Design-Overall**3%
*“Comfortable fan shirt with clean design”*
**Comfort-Overall**3%
*“Works well for casual wear or game days”*
### **What buyers complain about **
**Print Quality**25%
*“The only downside is that the screen print seems a little light”*
**Color**17%
*“Cons: Limited color options”*
### **Top return reasons **
**Size-Overall**55%
**Material Quality**9%
**Color**6%
**Length**5%
**Chest Fit**4%
**Value For Money**4%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Sleeve Fit**2%
**Print Quality**2%
## **Common questions**
- **Is university of houston profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 60 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the university of houston niche?**
- 17 brands and 16 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in university of houston?**
- Top complaints mined from reviews: Print Quality, Color. The return rate is 2.4%.
- **When does demand for university of houston peak?**
- Demand peaks in Apr–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the university of houston niche?**
- Listings span $9.91–$179.82; the average listing price is $27.66 (sweet spot $15–$100). The average incumbent carries 885 reviews — the moat a new listing must climb.
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