---
title: "Umbrella Flask — $199K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/umbrella-flask"
last_updated: "2026-08-11T06:02:24.298Z"
locale: en
meta:
description: "Niche score 45/100 · $199K/yr market · 287K searches/yr · $14.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $199K/yr market · 287K searches/yr · $14.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Umbrella Flask — $199K/yr Amazon US Niche (2026) - Flapen"
---
# **umbrella flask**
**Skip it**
A concentrated shelf (top 5 take 68% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 57Conversion 56Competition 29Returns 49Price range 72Avg price 72Brand share 29Review moat 48Quality gap 35
**Avg price**
**Good****$14.62**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.67–$28.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+31.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,729.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$199K**
$199K/yr · 287K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, umbrella flask is a $199K/yr Amazon United States market (287K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Nov. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umbrella flask market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$146K–$183K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#195**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**10%**
- GoPong70% - Jokel8% - Potchen4% - Soleil Mignon3% - REFARICO3% - Dulcii2% - Open — no brand owns it (6 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.4% search growth over the last 90 days.
30K20KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/umbrella-flask/trend)
## **Top umbrella flask search terms**
- **anything but a cup**103K/yr+23.8%0.8% conv. - **anything but a cup to drink out of**61K/yr+22.8%0.7% conv. - **sunscreen flask**27K/yr+49.9%8.9% conv. - **umbrella flask**23K/yr+46.9%5.4% conv. - **sunscreen flasks for hidden liquor**11K/yr+65.1%8.8% conv. - **hairbrush flask**7K/yr+55.0%3.6% conv. - **umbrella flasks for hidden liquor**8K/yr+21.1%5.9% conv. - **anything but a cup party ideas**7K/yr+29.4%0.2% conv. - **anything but a cup party**5K/yr+87.0%0.1% conv. - **hair brush flask**6K/yr+43.5%3.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/umbrella-flask/search-terms)
## **Top umbrella flask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$79K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoPong Sport Bottle Sunscreen Flask 2 Pack (16 oz Total) - Hidden Alcohol Travel Flasks - Secret Liquor Containers for Beaches Cruises and Sports Events Includes Funnel & Spout**GoPong**$11.47**4.7★5,001 rev](https://www.amazon.com/dp/B01DF6VVLM) [2**GoPong Rain or Shine Umbrella Flask 2 Pack (24 oz Total) - Hidden Alcohol Travel Flasks - Secret Liquor Containers for Theme Parks Cruises and Sports Events Includes Funnel & Spout**GoPong**$12.74**4.7★5,919 rev](https://www.amazon.com/dp/B07XPRZWF1) [3**GoPong Party Brush Flask 2 Pack (16 oz Total) - Hidden Alcohol Travel Flasks Secret Liquor Containers for Beaches Cruises and Sports Events Includes Funnel & Spout**GoPong**$18.26**4.6★1,784 rev](https://www.amazon.com/dp/B087CBFM8X) [4**Classy Wino Sunscreen Flask 2-Pack (10 oz Each) Hidden Alcohol Container | Discreet Liquor-Disguise Bottle for Cruises Festivals & Concerts | Includes Leakproof Seals & EZ Pour Spout**Jokel**$9.91**4.6★2,332 rev](https://www.amazon.com/dp/B077588HZC) [5**GoPong Aluminum Spray Bottle Sunscreen Flask 2 Pack (16 oz Total) - Hidden Alcohol Travel Flasks Secret Liquor Containers for Beaches Cruises and Sports Events Includes Funnel & Spout**GoPong**$12.67**4.7★932 rev](https://www.amazon.com/dp/B0BCCBMTQY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**16 Oz Glass Coffee Pot Mug Mini Coffee Pot Cup Novelty Heatproof Large Capacity Clear Cup with Handle & Spill Proof Lid Comes Straw & Coasters Talk About for Coffee Lovers & Office Desk**LQKQYHCTA**$18.27**136 rev8mo ago](https://www.amazon.com/dp/B0G13D8BTS) [**Potchen 2l/70oz Liquor Drink Dispensers Fire Extinguisher with 12 Cups Firefighter Firetruck Party Supplies Anything But a Cup Party Decoration Beverage Alcohol Dispenser Pump Gifts for Man Father Day**Potchen**$28.85**10 rev11mo ago](https://www.amazon.com/dp/B0FM3XFQ2P) [**Umbrella Flask 2 Pack (28 oz Total) Hidden Flasks for Liquor for Women Cruise Alcohol Smuggling Kit with Funnel Spout & Safety Stickers For Concert Sports Events**REFARICO**$12.50**71 rev1y ago](https://www.amazon.com/dp/B0F5Q9B5X5) [**GoPong Party Brush Flask 2 Pack (16 oz Total) - Hidden Alcohol Travel Flasks for Women and Men Secret Liquor Containers for Concerts Cruises and Sports Events Includes Funnel & Spout**GoPong**$18.43**1,784 rev1y ago](https://www.amazon.com/dp/B0DDZ8L25W) [**Tmango Camera Lens Coffee Mug with Clear Lid and Spoon Lightweight Lens Cup Replica Gift for Photographers**Tmango**$10.29**337 rev2y ago](https://www.amazon.com/dp/B0CX3NNY4P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Potchen 2l/70oz Liquor Drink Dispensers Fire Extinguisher with 12 Cups Firefighter Firetruck Party Supplies Anything But a Cup Party Decoration Beverage Alcohol Dispenser Pump Gifts for Man Father Day**Potchen**$28.85**3.6★**▲ 106%**](https://www.amazon.com/dp/B0FM3XFQ2P) [**16 Oz Glass Coffee Pot Mug Mini Coffee Pot Cup Novelty Heatproof Large Capacity Clear Cup with Handle & Spill Proof Lid Comes Straw & Coasters Talk About for Coffee Lovers & Office Desk**LQKQYHCTA**$18.27**4.7★**▲ 92%**](https://www.amazon.com/dp/B0G13D8BTS) [**Sunscreen Flask 2-Pack (10oz Each) Hidden Alcohol Flask for Cruise Beach & Travel Leak Proof Sunscreen Bottle with Funnel & 100 Seals Discreet Liquor Flask**Soleil Mignon**$13.53**4.7★**▲ 36%**](https://www.amazon.com/dp/B07P8X4SK2) [**True Binocular Flask Sneaky Flask Hidden Alcohol Barware Accessory Anything but a Cup 16 oz capacity Black**TRUE**$23.82**4.3★**▲ 31%**](https://www.amazon.com/dp/B001U5VG6G) [**Funwares American Designed & Owned Original Porta Potty Shot Glasses Gag Gift for Men Top Choice for Number 2 Humor Funny Shot Glass White Elephant Gift Secret Santa and Shot Glass Collectors**Funwares**$11.36**4.8★**▲ 22%**](https://www.amazon.com/dp/B09L9XQQKR)
**~~View all trending →~~**
## **What buyers say about umbrella flask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Leak-Proof**18%
*“Doesnt leak”*
**Gifting Purpose**15%
*“Great gift idea”*
**Ease Of Use**13%
*“Easy to use”*
**Quality-Overall**10%
*“Good quality”*
**Advertised Vs Actual Product**7%
*“Exactly like pictures”*
**Size-Overall**6%
*“Nice size”*
**Efficiency**6%
*“gets the job done”*
**Value For Money**4%
*“Worth it”*
**Portability**4%
*“Very nice easy to carry around”*
**Storage Capacity**3%
*“Easy to store in a purse”*
### **What buyers complain about **
**Size-Overall**30%
*“Long”*
**Leak-Proof**26%
*“bottles leaked”*
**Functionality-Overall**5%
*“Not great— Didnt work well—lots of extra air”*
**Ease Of Cleaning**4%
*“Only downside, hard to wash and retained the taste of the alcohol I had in it”*
**Advertised Vs Actual Product**3%
*“disappointing nonetheless, especially since it is advertised as coming with one”*
**Value For Money**3%
*“didn't end up saving any money on drinks”*
**Durability**2%
*“Broke first use”*
**Sharpness**2%
*“sharp edged”*
**Ease Of Use**2%
*“Very hard to fill”*
**Quality-Overall**2%
*“Cheaply made”*
### **Top return reasons **
**Size-Overall**53%
**Leak-Proof**11%
**Advertised Vs Actual Product**9%
**Value For Money**6%
**Quality-Overall**4%
**Functionality-Overall**4%
**Product Condition**2%
**Material Quality**2%
**Smell**1%
**Design-Overall**1%
## **Common questions**
- **Is umbrella flask profitable to sell on Amazon United States?**
- The niche generates $199K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the umbrella flask niche?**
- 12 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in umbrella flask?**
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Functionality-Overall. The return rate is 3.1%.
- **When does demand for umbrella flask peak?**
- Demand peaks in May–Nov; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the umbrella flask niche?**
- Listings span $9.67–$28.85; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.
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