---
title: "Umass Amherst Apparel — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/umass-amherst-apparel"
last_updated: "2026-08-11T01:04:02.005Z"
locale: en
meta:
description: "Niche score 53/100 · $34K/yr market · 59K searches/yr · $23.75 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $34K/yr market · 59K searches/yr · $23.75 avg price. A small market ($34K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Umass Amherst Apparel — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **umass amherst apparel**
**Worth a look**
Shows a sweet-spot price point ($23.75 avg), but a small market ($34K/yr) keeps it on the watch list.
Market size 8Growth 81Conversion 30Competition 66Returns 59Price range 82Avg price 95Brand share 21Review moat 93Quality gap 48
**Avg price**
**Incredible****$23.75**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****138.62**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.89–$41.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+74.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$34K**
$34K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, umass amherst apparel is a $34K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **umass amherst apparel market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$36K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#9,251**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**4%**
- LOGOVISION39% - Desert Cactus23% - License Champs13% - Elite Authentics10% - UMASS7% - College Flags & Banners Co.4% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +74.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/umass-amherst-apparel/trend)
## **Top umass amherst apparel search terms**
- **umass amherst apparel**27K/yr+82.2%2.3% conv. - **umass amherst**13K/yr+105.7%1.8% conv. - **umass amherst merch**5K/yr+117.9%1.7% conv. - **umass**7K/yr+30.8%1.3% conv. - **umass amherst sweatshirt**6K/yr+4.1%1.7% conv. - **umass amherst t-shirts**2K/yr+1.7%2.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/umass-amherst-apparel/search-terms)
## **Top umass amherst apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**University of Massachusetts Official Minutemen Logo Unisex Adult T Shirt Garnet Medium**LOGOVISION**$17.64**4.2★4 rev](https://www.amazon.com/dp/B0C3MKBMLT) [2**Desert Cactus University of Massachusetts Baseball Hat UMass Amherst Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A) Red**Desert Cactus**$29.38**4.6★16 rev](https://www.amazon.com/dp/B0CTNS3B7N) [3**University of Massachusetts Official Stacked Unisex Adult T Shirt Garnet Large**LOGOVISION**$18.06**4.3★7 rev](https://www.amazon.com/dp/B0C3MJ93TD) [4**University of Massachusetts Official Distressed Primary Logo Unisex Adult T Shirt Distressed Primary Logo Medium**LOGOVISION**$18.60**4.3★108 rev](https://www.amazon.com/dp/B0C3MM5JZ2) [5**UMASS Pennant Full Size Felt**College Flags & Banners Co.**$12.85**4.6★77 rev](https://www.amazon.com/dp/B00K79FBJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Desert Cactus University of Massachusetts Disposable Napkins UMass Amherst 20 Count 2 Ply 13 inch Dinner Square for Tailgates Graduation Party and Game Day Tableware Decoration (Design A)**Desert Cactus**$9.89**10 rev8mo ago](https://www.amazon.com/dp/B0FZMNKTDT) [**LOGOVISION University of Massachusetts Arch Logo Secondary Unisex Adult T Shirt White Large**LOGOVISION**$18.76**130 rev1y ago](https://www.amazon.com/dp/B0F8NKYVRN) [**LOGOVISION University of Massachusetts Arch Logo Secondary Unisex Adult T Shirt White 2X-Large**LOGOVISION**$17.44**130 rev1y ago](https://www.amazon.com/dp/B0F8NN5MM2) [**LOGOVISION University of Massachusetts Arch Logo Secondary Unisex Adult T Shirt White Small**LOGOVISION**$19.41**130 rev1y ago](https://www.amazon.com/dp/B0F8NQ2865) [**UMASS Pullover Hoodie**UMASS**$28.78**3 rev2y ago](https://www.amazon.com/dp/B0D3V3L7B8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOGOVISION University of Massachusetts Arch Logo Secondary Unisex Adult T Shirt White 2X-Large**LOGOVISION**$17.44**4.4★**▲ 112%**](https://www.amazon.com/dp/B0F8NN5MM2) [**University of Massachusetts Official Minutemen Logo Unisex Adult T Shirt Garnet Medium**LOGOVISION**$17.64**4.2★**▲ 83%**](https://www.amazon.com/dp/B0C3MKBMLT) [**Desert Cactus University of Massachusetts Baseball Hat UMass Amherst Brimmed Embroidered Hats Cap Adjustable Cloth Strap Adult (Style A) Red**Desert Cactus**$29.38**4.6★**▲ 67%**](https://www.amazon.com/dp/B0CTNS3B7N) [**Desert Cactus University of Massachusetts Disposable Napkins UMass Amherst 20 Count 2 Ply 13 inch Dinner Square for Tailgates Graduation Party and Game Day Tableware Decoration (Design A)**Desert Cactus**$9.89**4.2★**▲ 58%**](https://www.amazon.com/dp/B0FZMNKTDT) [**University of Massachusetts Official Stacked Unisex Adult T Shirt Garnet Large**LOGOVISION**$18.06**4.3★**▲ 46%**](https://www.amazon.com/dp/B0C3MJ93TD)
**~~View all trending →~~**
## **What buyers say about umass amherst apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Design-Overall**31%
*“The design is printed nicely, with sharp details, and bold colors”*
**Quality-Overall**12%
*“Overall, these napkins look great and get the details right”*
**Value For Money**9%
*“But, for fan merch it is not a bad deal”*
**Color**9%
*“The colors for Umass Amherst were perfect - this is important if you are using these for a formal University function”*
**Size-Overall**9%
*“The 13-inch square size is just right”*
**Soft Feel**6%
*“It's that good soft, not stiff, tshirt material that I love”*
**Gifting Purpose**6%
*“Perfect for any occasion where you want to celebrate being part of the UMass community”*
**Thickness**3%
*“the 2-ply thickness feels sturdy without being bulky”*
**Durability**3%
*“They hold up well”*
### **What buyers complain about **
**Print Quality**25%
*“the logo is printed crooked on the sweatshirt”*
**Size-Overall**19%
*“Odds are, you have had this kind of smaller and more colorful party napkin in the past, and these are no different”*
**Thickness**13%
*“They are thin”*
**Quality-Overall**13%
*“hate the quality”*
**Ease Of Cleaning**6%
*“feel a bit rougher on your hands or mouth. or whatever you need to clean up”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**11%
**Color**7%
**Material Quality**6%
**Print Quality**5%
**Value For Money**4%
**Waist Fit**4%
**Length**3%
**Chest Fit**1%
**Shoulder Fit**1%
## **Common questions**
- **Is umass amherst apparel profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +74.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the umass amherst apparel niche?**
- 8 brands and 7 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in umass amherst apparel?**
- Top complaints mined from reviews: Print Quality, Size-Overall, Thickness. The return rate is 2.7%.
- **When does demand for umass amherst apparel peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the umass amherst apparel niche?**
- Listings span $9.89–$41.98; the average listing price is $23.75 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.
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