---
title: "Ucla Shirt — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/ucla-shirt"
last_updated: "2026-08-11T03:18:03.780Z"
locale: en
meta:
description: "Niche score 48/100 · $88K/yr market · 241K searches/yr · $25.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $88K/yr market · 241K searches/yr · $25.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ucla Shirt — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **ucla shirt**
**Skip it**
Weak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size 22Growth 26Conversion 18Competition 92Returns 34Price range 85Avg price 95Brand share 67Review moat 60Quality gap 33
**Avg price**
**Incredible****$25.88**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Great****$5.32–$85.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,110.22**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$88K**
$88K/yr · 241K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, ucla shirt is a $88K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ucla shirt market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$104K–$129K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#3,544**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 52%
**Open market**
**29%**
- Elite Authentics30% - Blue 8412% - Wes and Willy8% - TCK7% - Desert Cactus7% - Rico Industries6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/ucla-shirt/trend)
## **Top ucla shirt search terms**
- **ucla**96K/yr-4.2%1.3% conv. - **ucla shirt**53K/yr+9.0%1.2% conv. - **ucla merch**32K/yr+63.7%1.8% conv. - **ucla t shirt**10K/yr+36.1%2.1% conv. - **ucla store**7K/yr-12.1%0.5% conv. - **ucla shirt women**15K/yr-17.3%1.2% conv. - **ucla tshirt**5K/yr+20.2%2.0% conv. - **ucla womens apparel**10K/yr-70.5%1.1% conv. - **ucla bruins**6K/yr-19.6%0.9% conv. - **ucla gear**4K/yr-13.4%3.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/ucla-shirt/search-terms)
## **Top ucla shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$5K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UCLA Bruins Icon Officially Licensed T-Shirt Small**Elite Authentics**$22.01**4.6★225 rev](https://www.amazon.com/dp/B0BGMS9W3L) [2**Rico Industries NCAA UCLA Bruins Exclusive 12 x 30 Felt Wall Dcor Pennant - Great for Home/Bed Room/Man Cave Dcor**Rico Industries**$11.06**4.8★686 rev](https://www.amazon.com/dp/B09FQB7DBJ) [3**UCLA Bruins Luxury Officially Licensed T-Shirt Small**Elite Authentics**$21.53**4.4★36 rev](https://www.amazon.com/dp/B0BJ5SDP21) [4**adidas UCLA Bruins Mens Trefoil Fleece Crew Grey X-Large**adidas**$12.24**4.6★24 rev](https://www.amazon.com/dp/B07BKNX8KC) [5**Elite Authentics UCLA Bruins Adjustable Baseball Cap - Pink - Unisex Adult - Cotton - NCAA - University Theme - Easter Occasion - One Size - 6 Inch Brim - Baseball Cap**Elite Authentics**$21.95**4.2★27 rev](https://www.amazon.com/dp/B0CKS26DKQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Northwest UCLA Bruins NCAA Canvas Tote with Colored Strap**Northwest**$23.27**17 rev9mo ago](https://www.amazon.com/dp/B0FVNZTN4S) [**TCK UCLA Bruins Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/Gold Made in USA Large)**TCK**$17.64**1,621 rev11mo ago](https://www.amazon.com/dp/B0FL81VXYG) [**NCAA No Show Tab Socks - UCLA Bruins Royal Blue/Gold Medium**TCK**$17.20**332 rev1y ago](https://www.amazon.com/dp/B0FG3TSPTM) [**JanSport NCAA Officially Licensed Campus Short Sleeve T Shirt for Men Soft & Breathable Pre-Shrunk Cotton Crewneck T Shirt with Graphic Detailing Everyday University Fan Apparel Team Color**JanSport**$21.75**50 rev1y ago](https://www.amazon.com/dp/B0FDLFX9N5) [**UCLA Bruins Vintage Worn Gray Officially Licensed T-Shirt**Elite Authentics**$26.31**4 rev1y ago](https://www.amazon.com/dp/B0DVS512X1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wes and Willy NCAA Mens Floral Swim Trunks UCLA Bruins UC Blue XXL**Wes and Willy**$58.84**4.5★**▲ 153%**](https://www.amazon.com/dp/B0CND9W76L) [**adidas UCLA Bruins Mens Trefoil Fleece Crew Grey X-Large**adidas**$12.24**4.6★**▲ 148%**](https://www.amazon.com/dp/B07BKNX8KC) [**Wes and Willy NCAA Kids Fleece Hoodie UCLA Bruins 4T UC Blue**Wes and Willy**$47.00**4.6★**▲ 142%**](https://www.amazon.com/dp/B0BYFGJSKG) [**Blue 84 Mens UCLA Bruins Arching Team Color Short Sleeve T Shirt Ucla Bruins Royal Large**Blue 84**$23.74**4.6★**▲ 127%**](https://www.amazon.com/dp/B08M197YSY) [**TCK UCLA Bruins Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Columbia Blue/Gold Made in USA Large)**TCK**$17.64**4.8★**▲ 124%**](https://www.amazon.com/dp/B0FL81VXYG)
**~~View all trending →~~**
## **What buyers say about ucla shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“color is accurate”*
**Quality-Overall**17%
*“Good quality”*
**Value For Money**12%
*“Good for the price”*
**Design-Overall**7%
*“The designs are bright, clear, and instantly recognizable for any Bruins fan”*
**Size-Overall**6%
*“Looks great, fit well, and no issues”*
**Soft Feel**5%
*“The edges are smooth”*
**Comfort-Overall**4%
*“Soft and comfortable”*
**Ease Of Use**4%
*“easy to use”*
**Advertised Vs Actual Product**3%
*“Item as described and as expected”*
**Strength**3%
*“Not flimsy at all”*
### **What buyers complain about **
**Quality-Overall**17%
*“This is very cheaply made”*
**Color**13%
*“Blue is off”*
**Size-Overall**12%
*“Sized incorrectly”*
**Material Quality**7%
*“I wish they were made of plastic so they could be used more than once”*
**Knot/Thread Quality**7%
*“The inside was all loose threads, I was surprised at all the reviews that said they were soft and correct sizing”*
**Advertised Vs Actual Product**7%
*“Not as pictured”*
**Drying Time**3%
*“Never put it in the dryer”*
**Stiffness**3%
*“Poor quality and not stiff”*
**Wrinkles**3%
*“Wrinkled”*
**Weight Light**2%
*“It feels light”*
### **Top return reasons **
**Size-Overall**57%
**Material Quality**5%
**Color**4%
**Length**4%
**Quality-Overall**4%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Thin**2%
**Print Quality**1%
## **Common questions**
- **Is ucla shirt profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 91 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the ucla shirt niche?**
- 20 brands and 22 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in ucla shirt?**
- Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 4.3%.
- **When does demand for ucla shirt peak?**
- Demand peaks in Apr–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the ucla shirt niche?**
- Listings span $5.32–$85.76; the average listing price is $25.88 (sweet spot $15–$100). The average incumbent carries 1,110 reviews — the moat a new listing must climb.
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