---
title: "Uc Berkeley Apparel — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/uc-berkeley-apparel"
last_updated: "2026-08-11T02:51:36.973Z"
locale: en
meta:
description: "Niche score 55/100 · $51K/yr market · 120K searches/yr · $24.19 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $51K/yr market · 120K searches/yr · $24.19 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Uc Berkeley Apparel — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **uc berkeley apparel**
**Worth a look**
Shows a sweet-spot price point ($24.19 avg), but a small market ($51K/yr) keeps it on the watch list.
Market size 13Growth 68Conversion 22Competition 67Returns 91Price range 83Avg price 95Brand share 65Review moat 76Quality gap 23
**Avg price**
**Incredible****$24.19**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.22–$48.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****484.28**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+48.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$51K**
$51K/yr · 120K searches
According to Flapen's Amazon United States niche tracking, uc berkeley apparel is a $51K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uc berkeley apparel market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,931**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**28%**
- TCK27% - Berkley15% - Desert Cactus9% - Wes and Willy8% - Montana West7% - Vintage Hometown Tees & Gifts6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +48.5% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/uc-berkeley-apparel/trend)
## **Top uc berkeley apparel search terms**
- **uc berkeley merch**26K/yr+86.3%1.6% conv. - **uc berkeley**23K/yr+47.6%0.9% conv. - **berkeley**21K/yr+34.2%0.6% conv. - **cal berkeley apparel**8K/yr+30.7%1.3% conv. - **berkeley merch**7K/yr+82.7%1.3% conv. - **cal berkeley**9K/yr+31.3%1.0% conv. - **uc berkeley apparel**6K/yr+71.9%0.7% conv. - **cal berkeley merch**9K/yr+19.2%2.8% conv. - **cal bears**8K/yr-6.6%1.5% conv. - **cal merchandise uc berkeley**4K/yr+14.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/uc-berkeley-apparel/search-terms)
## **Top uc berkeley apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Berkley PowerBait Nessie Glide Bait Perch 5 in Fishing Bait with Irresistible Flavor Soft Swimbait Ideal for Bass Fishing Equipped with Fusion19 Hook**Berkley**$9.22**4.4★769 rev](https://www.amazon.com/dp/B0CJCN2RPT) [2**TCK Cal Berkeley Golden Bears Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Navy/Gold Made in USA Large)**TCK**$17.83**4.8★1,621 rev](https://www.amazon.com/dp/B0FL81N9WH) [3**TCK Cal Berkeley Golden Bears Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Navy/Gold Made in USA Medium)**TCK**$17.78**4.8★1,621 rev](https://www.amazon.com/dp/B0FL81N49X) [4**Bobbi-Dobbiez Attachable Plushie University of California (Berkeley) Oski Mascot Attaches to Backpacks Bags Shoes Water Bottles and More**Bobbi-Toads**$14.69**4.6★212 rev](https://www.amazon.com/dp/B0FJHSBS3D) [5**California Golden Bears Socks Vintage Soft Cotton Sock with Stripes NCAA Licensed | Blue & Gold University of Cal Berkeley | College Fan Gameday Apparel for Men & Women | Mens & Womens (Large)**TCK**$17.91**4.8★255 rev](https://www.amazon.com/dp/B0FJT25PSZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UC Berkeley Cal Logo Collegiate T-Shirt Tee for Men Women Students Alumni**Berkeley University**$18.08**0 rev2mo ago](https://www.amazon.com/dp/B0GYZ6M648) [**UC Berkeley Crossbody Bags for Women Bum Bag & Coin Purse Multiple Pockets Cross Body Bumbag for Graduation Gift Game Day Travel | NC-CAL030NY**Montana West**$48.36**30 rev3mo ago](https://www.amazon.com/dp/B0G5P99H7J) [**UC Berkeley Clear Bag for Stadium Events Women Clear Crossbody Bag with Adjustbale Strap Sports Fan Transparent Handbag for Gift Game Day Concerts | NC-HB-CAL-016-WH**Montana West**$41.56**76 rev6mo ago](https://www.amazon.com/dp/B0G4CW74YW) [**Montana West UC Berkeley Sling Bag for Women Men Multiple Pockets Crossbody Sling Bags with Convertible Shoulder Strap Chest Bag Quilted Cross Body Bag for Gift Game Day & Concert | NC-CAL018NY**Montana West**$41.92**44 rev7mo ago](https://www.amazon.com/dp/B0G8FZ3Y92) [**TCK Cal Berkeley Golden Bears Crew Socks - Mens & Womens NCAA Fan Apparel - Mayhem (Navy/Gold Made in USA Large)**TCK**$17.83**1,621 rev11mo ago](https://www.amazon.com/dp/B0FL81N9WH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UC Berkeley Crossbody Bags for Women Bum Bag & Coin Purse Multiple Pockets Cross Body Bumbag for Graduation Gift Game Day Travel | NC-CAL030NY**Montana West**$48.36**4.9★**▲ 81%**](https://www.amazon.com/dp/B0G5P99H7J) [**UC Berkeley Cal Logo Collegiate T-Shirt Tee for Men Women Students Alumni**Berkeley University**$18.08**0.0★**▲ 80%**](https://www.amazon.com/dp/B0GYZ6M648) [**Wes and Willy NCAA Kids Fleece Hoodie Cal Golden Bears XL Midnight**Wes and Willy**$44.26**4.6★**▲ 76%**](https://www.amazon.com/dp/B0BYFK9XS7) [**Wes and Willy NCAA Kids Fleece Hoodie Cal Golden Bears 2T Midnight**Wes and Willy**$47.00**4.6★**▲ 69%**](https://www.amazon.com/dp/B0BYFTRF61) [**Montana West UC Berkeley Sling Bag for Women Men Multiple Pockets Crossbody Sling Bags with Convertible Shoulder Strap Chest Bag Quilted Cross Body Bag for Gift Game Day & Concert | NC-CAL018NY**Montana West**$41.92**4.6★**▲ 68%**](https://www.amazon.com/dp/B0G8FZ3Y92)
**~~View all trending →~~**
## **What buyers say about uc berkeley apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Cardstock is good quality and as expected”*
**Color**15%
*“true to color”*
**Size-Overall**13%
*“Nice fit”*
**Design-Overall**8%
*“Practical and stylish”*
**Ease Of Use**5%
*“The convenience is what really stands out”*
**Efficiency**5%
*“it worked very well indeed”*
**Value For Money**5%
*“Feels like a fair deal for a themed college party decoration set”*
**Durability**4%
*“Durable for sure since we had 9 of us with them all over our leis”*
**Advertised Vs Actual Product**2%
*“Works great like advertised”*
**Strength**2%
*“They're sturdy enough to stay upright on your cake or cupcake”*
### **What buyers complain about **
**Functionality-Overall**17%
*“doesnt swim right”*
**Advertised Vs Actual Product**17%
*“Not as shown or discribes”*
**Adhesion/Stickiness**8%
*“Eyes of the lure may not glued properly”*
**Size-Overall**7%
*“I was a little concerned when I saw the base seemed short and wide,”*
**Stitch/Finish/Polish**4%
*“the stitching coming undone”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**18%
**Value For Money**8%
**Quality-Overall**7%
**Material Quality**3%
**Color**3%
**Weight Heavy**2%
**Print Quality**2%
**Functionality-Overall**1%
**Length**1%
## **Common questions**
- **Is uc berkeley apparel profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 40 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the uc berkeley apparel niche?**
- 20 brands and 28 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in uc berkeley apparel?**
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 1.2%.
- **When does demand for uc berkeley apparel peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the uc berkeley apparel niche?**
- Listings span $9.22–$48.36; the average listing price is $24.19 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.
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