---
title: "Search terms — u of m womens apparel - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/u-of-m-womens-apparel/search-terms"
last_updated: "2026-08-11T08:53:21.609Z"
locale: en
meta:
  description: "Niche score 38/100 · $14K/yr market · 34K searches/yr · $22.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $14K/yr market · 34K searches/yr · $22.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — u of m womens apparel - Flapen"
---

# **u of m womens apparel**

**Skip it**

Soft demand (-61.9% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 24Competition 76Returns 21Price range 95Avg price 93Brand share 25Review moat 88Quality gap 48

**Price range**

**Incredible****$16.04–$31.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$22.30**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****230.94**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****6.0%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$14K**

$14K/yr · 34K searches

**Growth**

**Bad****-61.9%**

90-day search growth — must beat 0% to launch

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Search terms