---
title: "Trophy — $801K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/trophy"
last_updated: "2026-08-06T22:11:50.405Z"
locale: en
meta:
description: "Niche score 58/100 · $801K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $801K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Trophy — $801K/yr Amazon US Niche (2026) - Flapen"
---
# **trophy**
**Worth a look**
Shows a thin review moat (367 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 45Conversion 32Competition 44Returns 79Price range 58Avg price 79Brand share 69Review moat 82Quality gap 43
**Review moat**
**Great****367.1**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.58**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$801K**
$801K/yr · 1.9M searches
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$5.98–$27.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+16.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, trophy is a $801K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May. Verdict: Worth a look — 58/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **trophy market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$663K–$829K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**32%**
- Rawlings30% - Crown Awards13% - Zeravica8% - WINKIO7% - Goutoports5% - Fasmov5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.
50K30KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/trophy/trend)
## **Top trophy search terms**
- **trophy**646K/yr+5.6%1.5% conv. - **trophies**192K/yr+31.5%1.3% conv. - **awards**130K/yr+16.7%0.3% conv. - **awards and trophies**138K/yr+23.1%0.5% conv. - **trophy award**170K/yr+4.3%1.3% conv. - **award**80K/yr+57.4%0.2% conv. - **custom trophy**96K/yr+15.5%0.6% conv. - **funny trophy**68K/yr+8.0%0.3% conv. - **award trophies**50K/yr+22.1%0.8% conv. - **trophy cup**43K/yr+9.7%1.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/trophy/search-terms)
## **Top trophy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$80K20%$160K30%$240K40%$320K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rawlings | Mini Gold Glove Award Trophy | Stand Included | Replica 31**Rawlings**$21.85**4.7★574 rev](https://www.amazon.com/dp/B0027HF6BM) [2**Zeravica 7.48 Gold Plastic Trophy Award with Pre-Attached 1st Place Label Small Winner Cup for Kids Sports Parties School Competitions**Zeravica**$12.05**4.4★96 rev](https://www.amazon.com/dp/B0FS1C2NSZ) [3**WINKIO Mini Trophies 6 Pack Gold Trophy Award Plastic Trophies for Kids 4 Inch Trophy Cups Award Trophies for Party Favors Props Rewards Winning Prizes Competitions Ceremony Parties Favor**WINKIO**$7.72**4.5★826 rev](https://www.amazon.com/dp/B0CBBTJQ85) [4**Crown Awards Gold Cup Trophy 5 1/4 Gold Starburst Recognition Trophy with Custom Engraving 1 Pack Prime**Crown Awards**$24.95**4.7★88 rev](https://www.amazon.com/dp/B08X8JF6CB) [5**Crown Awards Gold Cup Trophies with Custom Engraving 7.25 Personalized Gold Swirl Cup Achievement Trophy On Deluxe Round Base 1 Pack**Crown Awards**$9.98**4.7★1,552 rev](https://www.amazon.com/dp/B07QC3GYNT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Goat Trophy 6 Handmade Champion GOAT Winner Award Funny Gag Gift**Goutoports**$23.82**197 rev9mo ago](https://www.amazon.com/dp/B0FY5X9VC9) [**Zeravica 7.48 Gold Plastic Trophy Award with Pre-Attached 1st Place Label Small Winner Cup for Kids Sports Parties School Competitions**Zeravica**$12.05**96 rev10mo ago](https://www.amazon.com/dp/B0FS1C2NSZ) [**Exircy Plastic Gold Trophy Cup Golden Trophies Trophy Cup for Sports Footabll Competition Tournaments Party**Exircy**$10.59**36 rev10mo ago](https://www.amazon.com/dp/B0FPC63GGQ) [**Bambluby Goat Trophy Winner Award 7 Inch Funny Greatest of All Time Trophy for Fantasy Football Champion Office MVP Employee Recognition Retirement Gift for Men Boss Coworker & Friends**Bambluby**$27.66**132 rev1y ago](https://www.amazon.com/dp/B0F8N5B5SV) [**NIIIYTYB 1 PCS Mini Trophy Cups-Small Gold Trophies-Party Award Trophies for Sports Tournaments Competitions and Parties**NIIIYTYB**$5.98**76 rev1y ago](https://www.amazon.com/dp/B0DZ1PGRP2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rawlings | Mini Gold Glove Award Trophy | Stand Included | Replica 31**Rawlings**$21.85**4.7★**▲ 140%**](https://www.amazon.com/dp/B0027HF6BM) [**SenseYo 24 Pack Mini Trophies Cups Gold Trophy Award Plastic Trophies for Kid 4 Inch Award Trophies for Kids Party Favors Winning Prizes**SenseYo**$14.04**4.4★**▲ 72%**](https://www.amazon.com/dp/B0C74KX3K4) [**Goat Trophy 6 Handmade Champion GOAT Winner Award Funny Gag Gift**Goutoports**$23.82**4.7★**▲ 57%**](https://www.amazon.com/dp/B0FY5X9VC9) [**Zeravica 7.48 Gold Plastic Trophy Award with Pre-Attached 1st Place Label Small Winner Cup for Kids Sports Parties School Competitions**Zeravica**$12.05**4.4★**▲ 31%**](https://www.amazon.com/dp/B0FS1C2NSZ) [**24 Pack Mini Star Trophy Awards Bulk (4.5 Inch) Plastic Gold Star Trophies For Halloween Party Favors Goodie Bags Kid Classroom School Reward Sports Tournament Winning Prize Hollywood Event Props**Yeonha Toys**$25.74**4.5★**▲ 20%**](https://www.amazon.com/dp/B09ZQMXHVB)
**~~View all trending →~~**
## **What buyers say about trophy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Well-made”*
**Advertised Vs Actual Product**18%
*“Exactly what I ordered”*
**Fun/Entertainment Experience**14%
*“So fun”*
**Value For Money**10%
*“Its affordable”*
**Size-Overall**8%
*“Perfect size”*
**Material Quality**4%
*“Great quality considering its plastic”*
**Gifting Purpose**4%
*“I purchased the Goat Trophy Winner Award as a fun gift”*
**Durability**3%
*“it didnt break”*
**Weight Heavy**2%
*“Heavy duty”*
**Weight Light**2%
*“lightweight”*
### **What buyers complain about **
**Size-Overall**40%
*“Bigger than I imagined it would be”*
**Durability**13%
*“Broke first day”*
**Quality-Overall**10%
*“Cheap”*
**Value For Money**8%
*“Not worth the price”*
**Material Quality**7%
*“Cheap plastic”*
**Weight Heavy**3%
*“A bit heavy”*
**Smell**2%
*“Good trophies, bad smell”*
**Advertised Vs Actual Product**2%
*“Unlike the advertisement”*
**Add-Ons/Attachments**1%
*“Base not attached well”*
**Defective Material/Parts**1%
*“Bottom piece fell off”*
### **Top return reasons **
**Size-Overall**58%
**Quality-Overall**10%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**6%
**Material Quality**3%
**Durability**2%
**Color**1%
**Strength**1%
**Handle Quality**1%
## **Common questions**
- **Is trophy profitable to sell on Amazon United States?**
- The niche generates $801K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the trophy niche?**
- 17 brands and 31 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in trophy?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
- **When does demand for trophy peak?**
- Demand peaks in May; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the trophy niche?**
- Listings span $5.98–$27.66; the average listing price is $16.58 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.
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