---
title: "Treadmill Mat — $881K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/treadmill-mat"
last_updated: "2026-07-22T20:53:16.937Z"
locale: en
meta:
description: "Niche score 50/100 · $881K/yr market · 754K searches/yr · $28.01 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $881K/yr market · 754K searches/yr · $28.01 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Treadmill Mat — $881K/yr Amazon US Niche (2026) - Flapen"
---
# **treadmill mat**
**Worth a look**
Shows a sweet-spot price point ($28.01 avg), but soft demand (-27.7% this quarter) keeps it on the watch list.
Market size 76Growth 11Conversion 51Competition 36Returns 45Price range 95Avg price 95Brand share 62Review moat 44Quality gap 43
**Avg price**
**Incredible****$28.01**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.94–$52.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$881K**
$881K/yr · 754K searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.6%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****2,066.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-27.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, treadmill mat is a $881K/yr Amazon United States market (754K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **treadmill mat market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$840K–$1.1M**
- units × avg price
- **Launch success**
- **100%**
- 5 of 5 new (360d)
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 96%
**Open market**
**26%**
- Stepwaver19% - HAPBEAR18% - Amazon Basics16% - TONINT9% - MARCY7% - THAILE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/treadmill-mat/trend)
## **Top treadmill mat search terms**
- **treadmill mat**397K/yr-27.7%3.5% conv. - **treadmill mat for carpet**86K/yr-32.1%4.4% conv. - **treadmill mat for hardwood floors**57K/yr-32.3%4.9% conv. - **exercise equipment mat**42K/yr-22.9%2.0% conv. - **mat for exercise equipment**20K/yr-17.4%2.2% conv. - **equipment mat**16K/yr-14.6%1.7% conv. - **mat for treadmill**13K/yr-17.9%3.5% conv. - **elliptical mat**13K/yr-15.6%2.7% conv. - **treadmill pad for carpet**13K/yr-34.6%4.2% conv. - **exercise equipment mats for floor**12K/yr-20.8%2.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/treadmill-mat/search-terms)
## **Top treadmill mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$44K10%$88K15%$132K20%$176K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HAPBEAR Treadmill Mat 55x24/68x24/79x35.5 Non-Slip Foldable Exercise Equipment Mat for Walking Pad Weight Bench Noise Reducing Shock Absorbing Floor Protector for Home Gym Carpet & Hardwood Floors**HAPBEAR**$21.83**4.5★758 rev](https://www.amazon.com/dp/B0DRBXP95N) [2**Amazon Basics Treadmill Mat and Exercise Equipment Floor Protector Non-Slip Noise Reduction 2.5 Feet x 6.0 Feet Black**Amazon Basics**$27.05**4.7★4,367 rev](https://www.amazon.com/dp/B07BLBQZ93) [3**Stepwaver Walking Pad Mat for Carpet Treamill Mat for Hardwood Floors High Density 1/4 Thickness Folable Floor Protection for Bike Elliptical Treadmill**Stepwaver**$23.74**4.6★1,391 rev](https://www.amazon.com/dp/B0DRPQKKY8) [4**Exercise Equipment Mats For Floor Treadmill Mat Foldable Treadmill Mat Walking Pad Mat For Carpet Exercise Bike Mat Under Elliptical Mat Rowing Machine Mat Mat For Tread Mill GYM Equipment Mat**TONINT**$20.45**4.2★1,874 rev](https://www.amazon.com/dp/B09BVBQSZ2) [5**Marcy Fitness Equipment Mat and Floor Protector for Treadmills Exercise Bikes and Accessories Mat-366 (78 x 36 x 0.25 Thickness) Black**MARCY**$30.53**4.6★5,177 rev](https://www.amazon.com/dp/B0041GQH3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Stepwaver Walking Pad Mat for Carpet Walking Pad Mat for Hardwood Floors High Density 0.16 Thickness Folable Floor Protection for Bike Elliptical Treadmill**Stepwaver**$16.94**41 rev3mo ago](https://www.amazon.com/dp/B0GF9SBVDB) [**Stepwaver Walking Pad Mat for Carpet Floor 68x24 Treamill Mat for Hardwood Floors High Density 0.2 Thickness Folable Floor Protection for Bike Elliptical Treadmill**Stepwaver**$20.30**19 rev3mo ago](https://www.amazon.com/dp/B0GVZ86N5C) [**Comeyly Treadmill Mat for Carpet &Hardwood Floors 79 39.4 0.2 Thick High Density Non-Slip Fitness Equipment Mat Mat for Under Treadmills Elliptical Exercise Bikes Stationary Cycles**COMEYLY**$31.06**42 rev5mo ago](https://www.amazon.com/dp/B0GJ5HG13H) [**Treadmill Mat 79 x 39 Non-Slip Walking Pad Mat for Carpet Floors & Hardwood Shock Absorbing Exercise Mat & Under Treadmill Mat for Floor Protection in Home Gym**VTORY**$30.87**49 rev7mo ago](https://www.amazon.com/dp/B0G6KJK1L2) [**Fitvids Treadmill Mat for Home Gym Heavy Duty Exercise Mats for Floor Protection Equipment & Carpets 96L x 48W x 0.3Th Black**Fitvids**$50.51**10 rev9mo ago](https://www.amazon.com/dp/B0FVX623SD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stepwaver Walking Pad Mat for Carpet Walking Pad Mat for Hardwood Floors High Density 0.16 Thickness Folable Floor Protection for Bike Elliptical Treadmill**Stepwaver**$16.94**4.3★**▲ 291%**](https://www.amazon.com/dp/B0GF9SBVDB) [**Stepwaver Walking Pad Mat for Carpet Floor 68x24 Treamill Mat for Hardwood Floors High Density 0.2 Thickness Folable Floor Protection for Bike Elliptical Treadmill**Stepwaver**$20.30**4.5★**▲ 286%**](https://www.amazon.com/dp/B0GVZ86N5C) [**Comeyly Treadmill Mat for Carpet &Hardwood Floors 79 39.4 0.2 Thick High Density Non-Slip Fitness Equipment Mat Mat for Under Treadmills Elliptical Exercise Bikes Stationary Cycles**COMEYLY**$31.06**4.3★**▲ 284%**](https://www.amazon.com/dp/B0GJ5HG13H) [**Treadmill Mat 79 x 39 Non-Slip Walking Pad Mat for Carpet Floors & Hardwood Shock Absorbing Exercise Mat & Under Treadmill Mat for Floor Protection in Home Gym**VTORY**$30.87**4.6★**▲ 245%**](https://www.amazon.com/dp/B0G6KJK1L2) [**SuperMats Heavy Duty Equipment Mat 12GS Made in USA Large Treadmill & Exercise Equipment Floor Protector Non-Slip Vinyl Composite Vibration Dampening Easy Clean 36 in x 90 in Black**SuperMats**$52.13**4.5★**▲ 202%**](https://www.amazon.com/dp/B001THRP10)
**~~View all trending →~~**
## **What buyers say about treadmill mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“is true to size”*
**Quality-Overall**14%
*“This mat is very good quality”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Value For Money**8%
*“Best for the price”*
**Durability**6%
*“Durable”*
**Thickness**6%
*“Nice thickness”*
**Cushion**4%
*“Great cushion”*
**Efficiency**3%
*“This mat worked great”*
**Ease Of Use**3%
*“Easy to use”*
**Grip**2%
*“non slip”*
### **What buyers complain about **
**Thickness**22%
*“Not very thick”*
**Size-Overall**11%
*“Small mat”*
**Durability**7%
*“Breaks quickly”*
**Smell**5%
*“Chemical smell”*
**Quality-Overall**5%
*“Very poor quality”*
**Strength**4%
*“Not very sturdy”*
**Advertised Vs Actual Product**3%
*“The description is wrong and misleading”*
**Value For Money**2%
*“Not worths the cost”*
**Comfort-Overall**2%
*“That makes them extremely uncomfortable to use”*
**Thin**2%
*“To thin”*
### **Top return reasons **
**Size-Overall**43%
**Thin**9%
**Thickness**8%
**Advertised Vs Actual Product**8%
**Material Quality**5%
**Functionality-Overall**4%
**Value For Money**3%
**Quality-Overall**3%
**Strength**2%
**Smell**2%
## **Common questions**
- **Is treadmill mat profitable to sell on Amazon United States?**
- The niche generates $881K/yr across 24 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the treadmill mat niche?**
- 15 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in treadmill mat?**
- Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 3.6%.
- **When does demand for treadmill mat peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the treadmill mat niche?**
- Listings span $16.94–$52.13; the average listing price is $28.01 (sweet spot $15–$100). The average incumbent carries 2,067 reviews — the moat a new listing must climb.
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