---
title: "Search terms — travel thermos - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/travel-thermos/search-terms"
last_updated: "2026-08-11T14:29:34.353Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — travel thermos - Flapen"
---

# **travel thermos**

**Worth a look**

Shows a sweet-spot price point ($24.61 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 86Growth 34Conversion 24Competition 92Returns 46Price range 89Avg price 95Brand share 0Review moat 20Quality gap 35

**Avg price**

**Incredible****$24.61**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Price range**

**Great****$12.60–$44.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.5M**

$1.5M/yr · 3.1M searches

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+7.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****13,503.3**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms