---
title: "Search terms — travel john - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/travel-john/search-terms"
last_updated: "2026-08-11T06:42:29.634Z"
locale: en
meta:
  description: "Niche score 45/100 · $147K/yr market · 66K searches/yr · $22.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $147K/yr market · 66K searches/yr · $22.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — travel john - Flapen"
---

# **travel john**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 41Conversion 87Competition 17Returns 91Price range 83Avg price 94Brand share 0Review moat 44Quality gap 25

**Avg price**

**Great****$22.53**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$10.17–$41.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,061**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+12.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$147K**

$147K/yr · 66K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****80%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms