---
title: "Tourit Backpack Cooler — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/tourit-backpack-cooler"
last_updated: "2026-08-11T03:15:08.410Z"
locale: en
meta:
description: "Niche score 44/100 · $37K/yr market · 31K searches/yr · $30.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $37K/yr market · 31K searches/yr · $30.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tourit Backpack Cooler — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **tourit backpack cooler**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 81Conversion 48Competition 46Returns 46Price range 95Avg price 95Brand share 0Review moat 28Quality gap 30
**Avg price**
**Incredible****$30.94**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.00–$53.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+74.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,687.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$37K**
$37K/yr · 31K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tourit backpack cooler is a $37K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tourit backpack cooler market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$46K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#118**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- TOURIT96% - RUCYEN2% - VECKUSON1% - Maelstrom1%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +74.0% search growth over the last 90 days.
1K750Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/tourit-backpack-cooler/trend)
## **Top tourit backpack cooler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TOURIT Cooler Backpack Insulated Lightweight Leak Proof Travel Cooler Bag Soft Waterproof Backpack Cooler for Men Women Camping Hiking Beach Travel Picnic Dark Gray 30 Cans**TOURIT**$30.24**4.6★4,103 rev](https://www.amazon.com/dp/B08BCJQJ46) [2**TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Black**TOURIT**$27.96**4.6★126 rev](https://www.amazon.com/dp/B0F18KTG8Q) [3**TOURIT Cooler Backpack 28 Cans Lightweight Insulated Backpack Cooler Leak-Proof for Men and Women**TOURIT**$30.30**4.7★8,878 rev](https://www.amazon.com/dp/B07BVKY2F8) [4**TOURIT 30L (42 Cans) Tactical Cooler Backpack Military-Grade Insulated Cooler Bag with 16H Ice Retention Leakproof Multi-Pocket Picnic Backpack for Camping & Hiking Featuring DIY Hook & Loop Panel**TOURIT**$37.37**4.5★1,477 rev](https://www.amazon.com/dp/B0F18Q4YC1) [5**TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Navy Blue**TOURIT**$28.43**4.7★61 rev](https://www.amazon.com/dp/B0F18LF3M9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Black**TOURIT**$26.70**4,676 rev5mo ago](https://www.amazon.com/dp/B0GMQ8VFY7) [**TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Forest Green**TOURIT**$27.52**4,676 rev5mo ago](https://www.amazon.com/dp/B0GMQ1NQXH) [**TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Slate Blue**TOURIT**$27.78**4,676 rev5mo ago](https://www.amazon.com/dp/B0GMQ1CSFK) [**TOURIT Cooler Backpack Insulated Lightweight Leak Proof Travel Cooler Bag Soft Waterproof Backpack Cooler for Men Women Camping Hiking Beach Travel Picnic Black 30 Cans**TOURIT**$22.71**24,616 rev6mo ago](https://www.amazon.com/dp/B0G1TBDDYZ) [**TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Light Gray**TOURIT**$28.49**241 rev6mo ago](https://www.amazon.com/dp/B0G12RKR54)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Black**TOURIT**$26.70**4.6★**▲ 172%**](https://www.amazon.com/dp/B0GMQ8VFY7) [**TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Forest Green**TOURIT**$27.52**4.6★**▲ 172%**](https://www.amazon.com/dp/B0GMQ1NQXH) [**TOURIT Insulated Cooler Backpack 30 Cans Leakproof Double Deck Lunch Cooler Bag Lightweight Waterproof Backpack Cooler for Men Women Beach Camping Picnic Hiking Travel Slate Blue**TOURIT**$27.78**4.6★**▲ 171%**](https://www.amazon.com/dp/B0GMQ1CSFK) [**TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Light Gray**TOURIT**$28.49**4.5★**▲ 170%**](https://www.amazon.com/dp/B0G12RKR54) [**TOURIT 38 Cans Backpack Cooler: Leak Proof Waterproof 2 Insulated Compartments Soft Cooler Bag Beach Travel Camping Picnic Forest Green**TOURIT**$30.29**4.4★**▲ 162%**](https://www.amazon.com/dp/B0G12YQYZZ)
**~~View all trending →~~**
## **What buyers say about tourit backpack cooler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Reasonable quality for the money”*
**Storage Capacity**9%
*“lots of space”*
**Size-Overall**9%
*“I like the size. not too huge.”*
**Durability**6%
*“is still holding up great”*
**Leak-Proof**6%
*“it doesnt leak”*
**Warmth**5%
*“Great for hot days”*
**Value For Money**5%
*“Great value”*
**Comfort-Overall**4%
*“Comfortable”*
**Strength**4%
*“Sturdy”*
**Weight Light**4%
*“The bag itself is well constructed yet surprisingly lightweight”*
### **What buyers complain about **
**Leak-Proof**27%
*“it started leaking”*
**Size-Overall**9%
*“Not the size they advertise”*
**Quality-Overall**8%
*“Poor quality”*
**Durability**5%
*“it's already ripped”*
**Storage Capacity**3%
*“I was not happy with the capacity size”*
**Material Quality**3%
*“the inside material isn't that good”*
**Design-Overall**3%
*“Terrible Design”*
**Weight Heavy**3%
*“It can get heavy when fully packed”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Water Resistance**2%
*“This bag is NOT as insulated as advertised”*
### **Top return reasons **
**Size-Overall**53%
**Leak-Proof**8%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Color**3%
**Material Quality**3%
**Quality-Overall**3%
**Functionality-Overall**3%
**Weight Heavy**2%
**Strength**2%
## **Common questions**
- **Is tourit backpack cooler profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 20 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +74.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the tourit backpack cooler niche?**
- 4 brands and 8 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tourit backpack cooler?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 3.3%.
- **When does demand for tourit backpack cooler peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the tourit backpack cooler niche?**
- Listings span $21.00–$53.35; the average listing price is $30.94 (sweet spot $15–$100). The average incumbent carries 3,688 reviews — the moat a new listing must climb.
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