---
title: "Tottenham Hotspur — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/tottenham-hotspur"
last_updated: "2026-07-21T22:11:17.348Z"
locale: en
meta:
description: "Niche score 43/100 · $55K/yr market · 191K searches/yr · $35.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $55K/yr market · 191K searches/yr · $35.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tottenham Hotspur — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **tottenham hotspur**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 14Growth 59Conversion 10Competition 50Returns 34Price range 91Avg price 95Brand share 20Review moat 89Quality gap 47
**Avg price**
**Incredible****$35.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.50–$86.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****222.31**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+34.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.9%**
return rate — above 6% kills the launch gate
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$55K**
$55K/yr · 191K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, tottenham hotspur is a $55K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tottenham hotspur market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$106K**
- units × avg price
- **Launch success**
- **—**
- 0 of 3 new (360d)
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#4,741**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **47%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 87%
**Open market**
**3%**
- Icon Sports67% - New Era7% - Smack Apparel7% - Nike6% - 1863FC5% - Tottenham Hotspur5% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.5% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/tottenham-hotspur/trend)
## **Top tottenham hotspur search terms**
- **tottenham hotspur**86K/yr+33.0%0.6% conv. - **tottenham**59K/yr-1.4%0.3% conv. - **tottenham hotspur jersey**20K/yr+125.7%0.3% conv. - **tottenham hotspur hat**9K/yr+144.6%0.3% conv. - **tottenham jersey**8K/yr+28.9%0.3% conv. - **tottenham hat**5K/yr+68.3%0.9% conv. - **tottenham hotspur merch**3K/yr-47.4%2.3% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/tottenham-hotspur/search-terms)
## **Top tottenham hotspur products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)6 products missing review or click data not plotted
All 32 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Icon Sports Tottenham Hotspur FC Soccer Track Jacket Officially Licensed Unisex Zip-Up Outerwear Navy L**Icon Sports**$31.98**4.7★31 rev](https://www.amazon.com/dp/B0CLX694BJ) [2**Icon Sports Tottenham Hotspur FC Soccer Track Jacket Officially Licensed Unisex Zip-Up Outerwear Navy XL**Icon Sports**$32.56**4.3★66 rev](https://www.amazon.com/dp/B0CLX1W9JW) [3**Icon Sports Tottenham Hotspur FC Soccer Track Jacket Officially Licensed Unisex Zip-Up Outerwear Navy M**Icon Sports**$34.28**4.3★66 rev](https://www.amazon.com/dp/B0CLWXBX2Z) [4**Icon Sports Official Tottenham Hotspur FC Soccer Ball - TOT93BL Navy Size 5**Icon Sports**$14.75**3.9★52 rev](https://www.amazon.com/dp/B0BQNPZD3N) [5**Mens Tottenham Performance Jersey Licensed Short Sleeve Tottenham Shirt (AM) Blue**Icon Sports**$29.97**4.5★43 rev](https://www.amazon.com/dp/B0CCXCSZVN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Property of Tottenham London England Navy Print Adjustable Printed Baseball Hat Slate Grey**Utopia Sport Tottenham England Shop**$19.94**0 rev5mo ago](https://www.amazon.com/dp/B0GLG2VHT2) [**Icon Sports Officially Licensed Tottenham Hotspur FC Game Day Shirt - Unisex Adult - TOT211GD White S**Icon Sports**$36.05**39 rev10mo ago](https://www.amazon.com/dp/B0FPT6VNJV) [**Icon Sports Officially Licensed Tottenham Hotspur FC Game Day Shirt - Unisex Adult - TOT211GD White L**Icon Sports**$35.75**39 rev10mo ago](https://www.amazon.com/dp/B0FPT3NCRV) [**Tottenham Hotspur 2025/26 Stadium Home Mens Nike Dri-FIT Soccer Jersey**Nike**$57.66**0 rev1y ago](https://www.amazon.com/dp/B0FHL6B6XK) [**Tottenham Hotspur 2025/26 Stadium Home Mens Nike Dri-FIT Soccer Jersey**Nike**$69.96**0 rev1y ago](https://www.amazon.com/dp/B0FHL2KCGZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2023-2024 Tottenham Strike Dri-Fit Training Football Soccer T-Shirt Jersey (Marine)**Nike**$24.14**0.0★**▲ 91%**](https://www.amazon.com/dp/B0CLH332G2) [**New Era Football cap adjustable 9Forty hat baseball cap team logo curved visor Serie A Premier League Tottenham Hotspur #34794 One Size**New Era**$44.69**4.7★**▲ 91%**](https://www.amazon.com/dp/B0BTMYJJGM) [**Tottenham Hotspur 2025/26 Stadium Home Mens Nike Dri-FIT Soccer Jersey**Nike**$69.96**0.0★**▲ 91%**](https://www.amazon.com/dp/B0FHL2KCGZ) [**Tottenham Hotspur 2025/26 Stadium Home Mens Nike Dri-FIT Soccer Jersey**Nike**$57.66**0.0★**▲ 90%**](https://www.amazon.com/dp/B0FHL6B6XK) [**Property of Tottenham London England Navy Print Adjustable Printed Baseball Hat Slate Grey**Utopia Sport Tottenham England Shop**$19.94**0.0★**▲ 83%**](https://www.amazon.com/dp/B0GLG2VHT2)
**~~View all trending →~~**
## **What buyers say about tottenham hotspur**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Well made item”*
**Value For Money**19%
*“Price is right”*
**Size-Overall**13%
*“it fit perfectly”*
**Advertised Vs Actual Product**13%
*“Exactly what I was expecting”*
**Comfort-Overall**4%
*“While the shirt is made of very comfortable material”*
### **What buyers complain about **
**Size-Overall**61%
*“The fit is DREADFUL”*
**Durability**11%
*“Disappointed after less than a year”*
### **Top return reasons **
**Size-Overall**76%
**Quality-Overall**7%
**Chest Fit**3%
**Zipper Quality**3%
**Advertised Vs Actual Product**3%
**Gifting Purpose**1%
**Inflation/Deflation**1%
**Waist Fit**1%
**Material Quality**1%
**Feet Fit**1%
## **Common questions**
- **Is tottenham hotspur profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the tottenham hotspur niche?**
- 8 brands and 31 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in tottenham hotspur?**
- Top complaints mined from reviews: Size-Overall, Durability. The return rate is 4.9%.
- **When does demand for tottenham hotspur peak?**
- Demand peaks in Aug–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the tottenham hotspur niche?**
- Listings span $11.50–$86.03; the average listing price is $35.44 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.
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