---
title: "Toronto Blue Jays — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/toronto-blue-jays"
last_updated: "2026-08-11T09:37:52.720Z"
locale: en
meta:
description: "Niche score 45/100 · $164K/yr market · 196K searches/yr · $30.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $164K/yr market · 196K searches/yr · $30.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toronto Blue Jays — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **toronto blue jays**
**Skip it**
Soft demand (-15.1% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 17Conversion 34Competition 80Returns 42Price range 95Avg price 95Brand share 23Review moat 60Quality gap 24
**Avg price**
**Incredible****$30.65**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.07–$47.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****1,087.27**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$164K**
$164K/yr · 196K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, toronto blue jays is a $164K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toronto blue jays market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$123K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#6,386**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **29%**
- **Out of stock**
- **27.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 78%
**Open market**
**7%**
- 4748% - New Era27% - Elite Authentics7% - Birds Blue Jay Designs5% - SM9YYT4% - Outdoor Cap2% - Open — no brand owns it (7 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Oct, Nov · busiest ÷ quietest = 13.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/toronto-blue-jays/trend)
## **Top toronto blue jays search terms**
- **blue jays hat**93K/yr-20.2%2.2% conv. - **toronto blue jays hat**86K/yr-8.2%1.9% conv. - **bluejays hats**8K/yr-32.8%0.9% conv. - **blue jays cap**8K/yr+23.0%2.2% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/toronto-blue-jays/search-terms)
## **Top toronto blue jays products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**47 MLB Team Color Primary Logo Mesh Trucker Snapback Adjustable Hat Cap Adult One Size Fits All - Toronto Blue Jays Blue**47**$38.02**4.6★69 rev](https://www.amazon.com/dp/B0BBY7LBY5) [2**47 Forty Seven Brand Toronto Blue Jays Navy Leaf Logo MVP Curved Visor Velcroback Cap**47**$25.74**4.7★267 rev](https://www.amazon.com/dp/B08TMM5WFL) [3**New Era MLB The League 9FORTY Team Color Primary Logo Adjustable Hat Cap One Size Fits All - Toronto Blue Jays Blue**New Era**$33.61**4.7★369 rev](https://www.amazon.com/dp/B0DWBNGY6P) [4**47 MLB Sure Shot Captain Hat Adjustable Structured 6-Panel Snapback Hat Cap Adult One Size Fits All (US Alpha One Size Toronto Blue Jays)**47**$34.94**4.5★276 rev](https://www.amazon.com/dp/B0CLT2YW7Z) [5**47 MLB Grand Slam Cooperstown Team Color Adjustable Snapback Structured Hat Adult One Size Fits All (US Alpha One Size Toronto Blue Jays)**47**$36.34**4.4★100 rev](https://www.amazon.com/dp/B0CXGB5SS1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Jay Whisperer Funny Birds Blue Jay Quote Birds Adjustable Printed Baseball Hat Slate Grey**Birds Blue Jay Designs**$19.99**0 rev5mo ago](https://www.amazon.com/dp/B0GL59R4TJ) [**Guy Harvey Mens Cotton Twill Trucker Hat Blue Jay/Marlin Patch One Size**Guy Harvey**$30.10**5 rev5mo ago](https://www.amazon.com/dp/B0GK9Z9SFS) [**New Era MLB 9SEVENTY Baseball Team Replica Color Stretch Adjustable Snapback Hat (US Alpha One Size Toronto Blue Jays Toronto Blue Jays)**New Era**$33.10**9 rev9mo ago](https://www.amazon.com/dp/B0FBSRCWHR) [**Baseball City Style Adjustable Hat Unisex Adult Game Day Team Color Snapback Cap Sports Fan Gift for Men Women One Sizes Fits All**SM9YYT**$20.13**179 rev1y ago](https://www.amazon.com/dp/B0FCS229ML) [**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Toronto Blue Jays Blue**New Era**$39.77**2,390 rev1y ago](https://www.amazon.com/dp/B0F1NG2KQX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**47 Brand MLB Alternate Color Primary Logo Clean Up Adjustable Baseball Cap Hat Adult One Size Fits All - Toronto Blue Jays Columbia Blue**47**$36.56**4.6★**▲ 174%**](https://www.amazon.com/dp/B0CX6V2FVH) [**Toronto Blue Jays Authentic Collection 59FIFTY Fitted Hat New Era Cap**New Era**$47.74**4.6★**▲ 168%**](https://www.amazon.com/dp/B01N1F7OO4) [**New Era MLB 9SEVENTY Baseball Team Replica Color Stretch Adjustable Snapback Hat (US Alpha One Size Toronto Blue Jays Toronto Blue Jays)**New Era**$33.10**4.3★**▲ 167%**](https://www.amazon.com/dp/B0FBSRCWHR) [**Guy Harvey Mens Cotton Twill Trucker Hat Blue Jay/Marlin Patch One Size**Guy Harvey**$30.10**4.4★**▲ 166%**](https://www.amazon.com/dp/B0GK9Z9SFS) [**Blue Jay Whisperer Funny Birds Blue Jay Quote Birds Adjustable Printed Baseball Hat Slate Grey**Birds Blue Jay Designs**$19.99**0.0★**▲ 154%**](https://www.amazon.com/dp/B0GL59R4TJ)
**~~View all trending →~~**
## **What buyers say about toronto blue jays**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Baseball cap style trucker hat, high quality”*
**Size-Overall**16%
*“Very comfortable fitting hat”*
**Color**15%
*“The color”*
**Advertised Vs Actual Product**10%
*“Just as described”*
**Comfort-Overall**8%
*“comfortable”*
**Gifting Purpose**4%
*“Birthday Present”*
**Value For Money**4%
*“in great condition for price paid”*
**Durability**3%
*“didn't fade or get damaged”*
**Washability**1%
*“The somewhat washed look is perfect too”*
**Strap/String Quality**1%
*“Nice fit great quality hat, looks good, comfortable, adjustable strap in the back”*
### **What buyers complain about **
**Fastener Quality**33%
*“It arrived without a clasp to close”*
**Wrinkles**17%
*“wrinkled and doesnt fit well”*
**Advertised Vs Actual Product**17%
*“Hat is not as pictured”*
**Hard Feel**11%
*“Sharp edges, not comfortable at all”*
**Comfort-Overall**11%
*“Not comfortable at all”*
**Sharpness**11%
*“Sharp edges, not comfortable at all”*
### **Top return reasons **
**Size-Overall**64%
**Color**9%
**Shape/Style**6%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Material Quality**3%
**Length**2%
**Product Condition**1%
**Neck Fit**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is toronto blue jays profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 45 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the toronto blue jays niche?**
- 13 brands and 60 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in toronto blue jays?**
- Top complaints mined from reviews: Fastener Quality, Wrinkles, Advertised Vs Actual Product. The return rate is 3.6%.
- **When does demand for toronto blue jays peak?**
- Demand peaks in May–Oct–Nov; the busiest month runs 13.9× the quietest.
- **What does it cost to enter the toronto blue jays niche?**
- Listings span $16.07–$47.74; the average listing price is $30.65 (sweet spot $15–$100). The average incumbent carries 1,087 reviews — the moat a new listing must climb.
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