---
title: "Tops Knives — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/tops-knives"
last_updated: "2026-08-11T09:41:49.364Z"
locale: en
meta:
description: "Niche score 38/100 · $137K/yr market · 382K searches/yr · $163.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $137K/yr market · 382K searches/yr · $163.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tops Knives — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **tops knives**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 15Conversion 3Competition 90Returns 58Price range 31Avg price 54Brand share 0Review moat 96Quality gap 23
**Review moat**
**Incredible****70.35**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$163.27**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$17.02–$286.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$137K**
$137K/yr · 382K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tops knives is a $137K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tops knives market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$82K–$122K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,426**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **3%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**5 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 62%
**Open market**
**0%**
- Tops96% - topstache1% - TOPS1% - Wisemen Trading1% - Cold Steel0% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/tops-knives/trend)
## **Top tops knives search terms**
- **tops knives**286K/yr-20.6%0.1% conv. - **tops knife**39K/yr-25.4%0.1% conv. - **tops knives fixed blades**40K/yr-31.5%0.1% conv. - **top knives**8K/yr+8.9%0.1% conv. - **tops el pionero knife**5K/yr+36.4%0.1% conv. - **tops knife fixed blade**4K/yr-12.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/tops-knives/search-terms)
## **Top tops knives products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tops Knives Wild Pig Hunter**Tops**$202.64**4.8★316 rev](https://www.amazon.com/dp/B00K7JHSJK) [2**Tops SSS-02 Street Scapel 2**Tops**$121.67**4.8★97 rev](https://www.amazon.com/dp/B081ZBPGF7) [3**TOPS Knives Rapid Strike Double Edge Knife**Tops**$166.59**4.8★17 rev](https://www.amazon.com/dp/B07QZFXLQB) [4**Tops Knives Apache Dawn Rockies Edition Full Tang Fixed Blade- Tumble Finish- Olive Drab MIL-SPEC Nylon Sheath (Black G10 Handle)**Tops**$180.85**4.9★71 rev](https://www.amazon.com/dp/B073ZLQPSH) [5**Tops Knives Backpackers Bowie Full Tang Fixed Blade- Tumble Finish-Black Kydex Sheath w/Rotating Spring Steel Clip (Green Canvas Micarta Handle)**Tops**$130.16**4.8★165 rev](https://www.amazon.com/dp/B07GPXP8P5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tops Knives TPSE107C2DC: Steel Eagle 107C Delta**Tops**$193.99**19 rev3y ago](https://www.amazon.com/dp/B0BFBQ11PF) [**Tops Knives TPELCH03: El Chete Midnight Bronze**Tops**$230.41**39 rev3y ago](https://www.amazon.com/dp/B0BTZ29CCH) [**Topstache Horizontal Carry Leather Sheath for Belt Natural Leather with Elastic Band EDC Knife Holster Everyday Carry Pocket Organizer Darkbrown**topstache**$17.02**219 rev4y ago](https://www.amazon.com/dp/B09W5KWRB9) [**Tops SSS-02 Street Scapel 2**Tops**$121.67**97 rev6y ago](https://www.amazon.com/dp/B081ZBPGF7) [**Tops Knives Fieldcraft 3.5 Full Tang Fixed Blade- Black Traction Coating Blade Finish- Black Kydex Sheath w/Rotating Spring Steel Clip (Tan Canvas Micarta Handle)**Tops**$125.82**15 rev7y ago](https://www.amazon.com/dp/B07VZZXYS7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Topstache Horizontal Carry Leather Sheath for Belt Natural Leather with Elastic Band EDC Knife Holster Everyday Carry Pocket Organizer Darkbrown**topstache**$17.02**4.4★**▲ 374%**](https://www.amazon.com/dp/B09W5KWRB9) [**TOPS Knives Tops TEX Creek XL Knife TEX-XL**Tops**$170.29**4.5★**▲ 289%**](https://www.amazon.com/dp/B003UZD45K) [**Tops Knives Prather War Bowie Full Tang Fixed Blade- Black Traction Coating Blade Finish- Black Ballistic Nylon Sheath**Tops**$194.38**4.5★**▲ 131%**](https://www.amazon.com/dp/B007NWA1C0) [**Tops Knives TPELCH03: El Chete Midnight Bronze**Tops**$230.41**4.6★**▲ 66%**](https://www.amazon.com/dp/B0BTZ29CCH) [**TOPS Knives Rapid Strike Double Edge Knife**Tops**$166.59**4.8★**▲ 56%**](https://www.amazon.com/dp/B07QZFXLQB)
**~~View all trending →~~**
## **What buyers say about tops knives**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**22%
*“nice large blade for poking things”*
**Quality-Overall**17%
*“Typical Tops quality that I expect”*
**Size-Overall**9%
*“Great size”*
**Design-Overall**6%
*“Substantial, and pretty balanced”*
**Grip**4%
*“Fortunately, it's perfect for my Wife's small hands and she Loves it”*
**Value For Money**4%
*“a great sale price”*
**Leather Quality**3%
*“the leather sheath is great quality”*
**Protection**3%
*“self defense which it is great for”*
**Balance/Stability**3%
*“This knife is amazing its got great balance”*
**Locally Manufactured**3%
*“American made with pride”*
### **What buyers complain about **
**Ease Of Use**13%
*“You cant even use it”*
**Size-Overall**11%
*“it feels like very little effort went into the fit”*
**Advertised Vs Actual Product**8%
*“the posted photos do not match what you will receive and you get knife, sheath, & whistle only”*
**Sharpness**8%
*“Knife edge couldve been a bit sharper. its clearly not meant to be super slicey”*
**Value For Money**6%
*“If this was a $60 knife it would have earned 5 stars, not at this price point”*
**Grip**4%
*“The grip is a little short for my hand resulting in some hot spots from the end of the grip”*
**Handle Quality**3%
*“At first I thought the handle was a tad small”*
**Durability**3%
*“the blade deformed”*
**Strength**3%
*“Could be much sturdier, and harder”*
**Noise Level**2%
*“making a ton of noise”*
### **Top return reasons **
**Size-Overall**28%
**Advertised Vs Actual Product**22%
**Product Condition**7%
**Handle Quality**5%
**Rusts/Corrodes**4%
**Sharpness**4%
**Weight Heavy**4%
**Scratch Resistance**3%
**Grip**3%
**Quality-Overall**3%
## **Common questions**
- **Is tops knives profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 75 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the tops knives niche?**
- 5 brands and 41 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tops knives?**
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Advertised Vs Actual Product. The return rate is 2.7%.
- **When does demand for tops knives peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the tops knives niche?**
- Listings span $17.02–$286.32; the average listing price is $163.27 (sweet spot $15–$100). The average incumbent carries 70 reviews — the moat a new listing must climb.
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