---
title: "Toothpick Knife — $48K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/toothpick-knife"
last_updated: "2026-08-11T07:19:18.008Z"
locale: en
meta:
description: "Niche score 44/100 · $48K/yr market · 47K searches/yr · $48.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $48K/yr market · 47K searches/yr · $48.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toothpick Knife — $48K/yr Amazon US Niche (2026) - Flapen"
---
# **toothpick knife**
**Skip it**
A small market ($48K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 39Conversion 26Competition 65Returns 91Price range 39Avg price 94Brand share 12Review moat 87Quality gap 24
**Avg price**
**Great****$48.05**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****267.89**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$7.70–$224.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$48K**
$48K/yr · 47K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toothpick knife is a $48K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothpick knife market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$48K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,366**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **66%**
- **Out of stock**
- **22.1%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 86%
**Open market**
**4%**
- Case58% - Buck Knives17% - Rough Rider10% - Rite Edge5% - SZCO5% - Old Timer1% - Open — no brand owns it (4 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — +11.1% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/toothpick-knife/trend)
## **Top toothpick knife search terms**
- **toothpick knife**18K/yr-5.1%0.7% conv. - **texas toothpick knife**10K/yr+53.5%1.4% conv. - **case toothpick knife**9K/yr-7.2%0.9% conv. - **case texas toothpick knife**7K/yr+21.1%1.1% conv. - **texas toothpick**4K/yr+17.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/toothpick-knife/search-terms)
## **Top toothpick knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Case Small White Texas Toothpick Pocket Knife**Case**$46.37**4.8★514 rev](https://www.amazon.com/dp/B004XVK8PE) [2**Buck Knives 385 Toothpick Single-Blade Folding Pocket Knife Woodgrain Inlay Handle with Nickel Silver Bolsters 420J2 Steel Modified Clip Blade EDC Pocket Knife 0.8 oz**Buck Knives**$20.95**4.7★1,520 rev](https://www.amazon.com/dp/B0017KZ67Y) [3**Case WR XX Pocket Knife Pocket Worn Old Red Bone Small Texas Toothpick Item #792 - (610096 SS) - Length Closed: 3 Inches**Case**$56.50**4.8★136 rev](https://www.amazon.com/dp/B000JCQKHG) [4**Buck Knives 385 Toothpick Single-Blade Folding Pocket Knife Burlwood Inlay Handle with Nickel Silver Bolsters 420J2 Steel Modified Clip Blade EDC Pocket Knife 0.8 oz**Buck Knives**$20.30**4.7★1,520 rev](https://www.amazon.com/dp/B0BMP5QSWW) [5**Case XX Pocket Knife ROUGH BLACK JIG SYNTHETIC MEDIUM TX TOOTHPICK Item #18242-610094 SS - Length Closed: 4 1/4Inches**Case**$56.68**5.0★9 rev](https://www.amazon.com/dp/B0DTP4YB2Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Case XX WR Pocket Knife Natural Bone - Smooth Small Texas Toothpick Item #14024 (610096 SS) 3 inches Closed**Case**$64.85**2 rev6mo ago](https://www.amazon.com/dp/B0GF2RNV8Y) [**Case XX WR Pocket Knife Tiny Toothpick Sawcut Gray Bone Stars & Stripes Item #53064 (610096 SS) Length Close: 3 inches**Case**$66.13**7 rev1y ago](https://www.amazon.com/dp/B0FHK7YS9F) [**Case XX Pocket Knife ROUGH BLACK JIG SYNTHETIC MEDIUM TX TOOTHPICK Item #18242-610094 SS - Length Closed: 4 1/4Inches**Case**$56.68**9 rev1y ago](https://www.amazon.com/dp/B0DTP4YB2Q) [**Case XX Pocket Knife MED TEXAS TOOTHPICK NATURAL MAPLE BURL WOOD LADDER DAMASCUS Item #15093-710094 DAM - Length Closed: 4 1/4Inches**Case**$224.66**1 rev1y ago](https://www.amazon.com/dp/B0DJJLH27Y) [**Case Cutlery CA52424: Toothpick Damascus Burnt**Case**$191.79**0 rev2y ago](https://www.amazon.com/dp/B0CNQYR498)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Case XX WR Pocket Knife Small Texas Toothpick Cross Shield Natural Bone Item #26193 (610096 SS) 3 Inches Closed**Case**$63.97**4.9★**▲ 235%**](https://www.amazon.com/dp/B09Q6GFVHG) [**Case XX WR Pocket Knife Natural Bone - Smooth Small Texas Toothpick Item #14024 (610096 SS) 3 inches Closed**Case**$64.85**5.0★**▲ 98%**](https://www.amazon.com/dp/B0GF2RNV8Y) [**Rough Rider Small Toothpick Blue G10 RR2169**Rough Rider**$16.15**5.0★**▲ 61%**](https://www.amazon.com/dp/B08HJMTCQ5) [**Rite Edge 5 Spanish Folding Fruit Knife Slim Pocket Knife with Stainless Steel Blade Pakkawood Handle & Bolster for Peeling Food Prep Travel and Everyday Carry (EDC)**Rite Edge**$13.89**4.2★**▲ 56%**](https://www.amazon.com/dp/B001OXI5VI) [**Case WR XX Pocket Knife Navy Blue Small Texas Toothpick Item #2804 - (610096 SS) - Length Closed: 3 Inches**Case**$55.01**4.8★**▲ 50%**](https://www.amazon.com/dp/B001E8E89Q)
**~~View all trending →~~**
## **What buyers say about toothpick knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**32%
*“Stays sharp”*
**Quality-Overall**20%
*“Good quality”*
**Size-Overall**6%
*“But great size”*
**Color**6%
*“The colors are beautiful”*
**Gifting Purpose**5%
*“nice gift”*
**Advertised Vs Actual Product**4%
*“Exactly what was advertised and fast service”*
**Locally Manufactured**3%
*“It was made in USA”*
**Design-Overall**2%
*“Perfect size and love the design”*
**Grip**2%
*“feels good in the hand”*
**Value For Money**2%
*“Well worth it”*
### **What buyers complain about **
**Size-Overall**28%
*“Blade is not 5" only 3.5"”*
**Sharpness**17%
*“Blade not sharp as previous version from 2022”*
**Quality-Overall**10%
*“For being a case knife wasnt the best quality”*
**Ease Of Use**9%
*“difficult to open or close”*
**Color**4%
*“Color is much different than photo in the listing”*
**Mechanism Issues**2%
*“Way too small to be practical And the locking mechanism is very difficult to manipulate”*
**Value For Money**2%
*“overpriced when you compare it to the quality provided by cheaper makers”*
**Durability**1%
*“Broke after a few uses”*
**Wood Quality**1%
*“Wood is cheap”*
**Hard Feel**1%
*“its quite a tough little knife”*
### **Top return reasons **
**Size-Overall**72%
**Sharpness**6%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Ease Of Use**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Adhesion/Stickiness**2%
**Mechanism Issues**2%
**Product Condition**1%
## **Common questions**
- **Is toothpick knife profitable to sell on Amazon United States?**
- The niche generates $48K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the toothpick knife niche?**
- 10 brands and 95 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in toothpick knife?**
- Top complaints mined from reviews: Size-Overall, Sharpness, Quality-Overall. The return rate is 1.2%.
- **What does it cost to enter the toothpick knife niche?**
- Listings span $7.70–$224.66; the average listing price is $48.05 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.
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