---
title: "Trend — tonal - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/tonal/trend"
last_updated: "2026-07-21T20:46:09.799Z"
locale: en
meta:
  description: "Niche score 41/100 · $3.3M/yr market · 353K searches/yr · $1918.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $3.3M/yr market · 353K searches/yr · $1918.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — tonal - Flapen"
---

# **tonal**

**Skip it**

Pricing outside the sweet spot ($1918.87 avg) — this niche doesn't clear our bar today.

Market size 96Growth 28Conversion 6Competition 30Returns 37Price range 0Avg price 0Brand share 22Review moat 83Quality gap 76

**Market size**

**Incredible****$3.3M**

$3.3M/yr · 353K searches

**Review moat**

**Great****333.82**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.6%**

return rate — above 6% kills the launch gate

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****$1918.87**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$141.55–$4155.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100