---
title: "Toddler Ohio State Apparel — $34K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/toddler-ohio-state-apparel"
last_updated: "2026-07-21T17:17:53.524Z"
locale: en
meta:
description: "Niche score 40/100 · $34K/yr market · 101K searches/yr · $23.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $34K/yr market · 101K searches/yr · $23.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toddler Ohio State Apparel — $34K/yr Amazon US Niche (2026) - Flapen"
---
# **toddler ohio state apparel**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 20Conversion 18Competition 83Returns 45Price range 95Avg price 95Brand share 12Review moat 91Quality gap 13
**Avg price**
**Incredible****$23.34**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.76–$47.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****186.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Okay****3.7%**
return rate — above 6% kills the launch gate
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$34K**
$34K/yr · 101K searches
According to Flapen's Amazon United States niche tracking, toddler ohio state apparel is a $34K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toddler ohio state apparel market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$58K**
- units × avg price
- **Launch success**
- **0%**
- 0 of 5 new (360d)
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,219**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **92%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 72%
**Open market**
**2%**
- Future Tailgater53% - Wes and Willy17% - Gerber15% - Blue 847% - Elite Authentics4% - Little King3% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/toddler-ohio-state-apparel/trend)
## **Top toddler ohio state apparel search terms**
- **toddler ohio state apparel**14K/yr+32.1%0.3% conv. - **ohio state kids**11K/yr-30.9%0.9% conv. - **kids ohio state shirt**10K/yr-16.9%1.7% conv. - **ohio state toddler**7K/yr+35.2%0.7% conv. - **ohio state toddler clothes**11K/yr-11.3%0.7% conv. - **ohio state toddler shirt**5K/yr+11.1%1.1% conv. - **ohio state kids shirt**6K/yr-43.9%1.7% conv. - **girls ohio state shirt**3K/yr+42.3%0.3% conv. - **toddler ohio state shirt**5K/yr+30.4%1.6% conv. - **ohio state kids apparel**14K/yr-48.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/toddler-ohio-state-apparel/search-terms)
## **Top toddler ohio state apparel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 52 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Ohio State Buckeyes 3T Cherry**Wes and Willy**$22.00**4.8★1,654 rev](https://www.amazon.com/dp/B088FYZGZZ) [2**Future Tailgater Ohio State Buckeyes Logo Toddler 3T T-Shirt Red**Future Tailgater**$20.00**5.0★15 rev](https://www.amazon.com/dp/B0D5S6VL6N) [3**Future Tailgater Ohio State Buckeyes Toddler Dress - Black (US Age 2 Years Black)**Future Tailgater**$21.91**5.0★1 rev](https://www.amazon.com/dp/B0D7XQSS9K) [4**Ohio State Buckeyes Brutus 2024 National Champions Infant-Toddler-Youth T-Shirt (US Age 4 Years Red)**Future Tailgater**$20.01**4.9★16 rev](https://www.amazon.com/dp/B0DTLVC8DB) [5**Future Tailgater Ohio State Buckeyes Officially Licensed Toddler Dress - Smoke/Black Leopard (US Age 3 Years)**Future Tailgater**$24.67**5.0★3 rev](https://www.amazon.com/dp/B0FSJHZQ8F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Little King NCAA Ohio State Boys Youth-Poly Tech T-Shirt-Buckeye Logo-Red-Youth Medium**Little King**$25.81**0 rev5mo ago](https://www.amazon.com/dp/B0GJX2MNJJ) [**Future Tailgater Ohio State Buckeyes Officially Licensed Toddler Dress - Smoke/Black Leopard (US Age 3 Years)**Future Tailgater**$24.67**3 rev9mo ago](https://www.amazon.com/dp/B0FSJHZQ8F) [**Future Tailgater Ohio State Buckeyes Officially Licensed Football Player Heads Up! Baby/Toddler/Youth T-Shirt (US Age 10 Years 12 Years) White**Future Tailgater**$19.26**5 rev10mo ago](https://www.amazon.com/dp/B0FR3DNMYG) [**Future Tailgater Ohio State Buckeyes Officially Licensed Love Heart Baby/Toddler/Youth Crewneck Sweatshirt (US Age 3 Years) Red**Future Tailgater**$28.75**6 rev10mo ago](https://www.amazon.com/dp/B0FPQGBHCS) [**Future Tailgater Ohio State Buckeyes LOGO Baby/Toddler/Youth Boys and Girls Crewneck Sweatshirt - Black (US Age 5 Years 6 Years Black)**Future Tailgater**$28.56**7 rev10mo ago](https://www.amazon.com/dp/B0FPC8X21W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Little King NCAA Ohio State Boys Youth-Poly Tech T-Shirt-Buckeye Logo-Red-Youth Medium**Little King**$25.81**0.0★**▲ 363%**](https://www.amazon.com/dp/B0GJX2MNJJ) [**Future Tailgater Ohio State Buckeyes Officially Licensed Football Player Heads Up! Baby/Toddler/Youth T-Shirt (US Age 10 Years 12 Years) White**Future Tailgater**$19.26**4.7★**▲ 318%**](https://www.amazon.com/dp/B0FR3DNMYG) [**Future Tailgater Ohio State Buckeyes Officially Licensed 100% Cotton Brown FT Baby Football Bodysuit and Football Cap Set 3-6**Future Tailgater**$26.81**4.9★**▲ 295%**](https://www.amazon.com/dp/B0D5SFJBY1) [**Gerber Baby Girls Toddler NCAA College Team Cheer Dress & Bloomer Set Ohio State Buckeyes 18 Months**Gerber**$27.01**4.9★**▲ 295%**](https://www.amazon.com/dp/B0F1Z5R9XQ) [**Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Ohio State BuckeyesLBlack**Wes and Willy**$21.99**4.8★**▲ 295%**](https://www.amazon.com/dp/B0DXM4G7N1)
**~~View all trending →~~**
## **What buyers say about toddler ohio state apparel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Sizing accurate”*
**Quality-Overall**20%
*“Very well made”*
**Material Quality**11%
*“Nice shirt, good material”*
**Color**9%
*“vibrant, accurate team colors that hold up well even after multiple washes”*
**Washability**9%
*“Stands up to laundry well”*
**Soft Feel**9%
*“Cute and soft”*
**Durability**3%
*“High-Quality Construction: Durable stitching and vibrant, accurate team colors that hold up well even after multiple washes”*
**Value For Money**3%
*“definitely worth the price”*
**Shrinkage Resistance**3%
*“does not shrink in the wash”*
**Breathability**1%
*“Pros: The high-quality cotton blend is breathable”*
### **What buyers complain about **
**Size-Overall**27%
*“the bloomers were a little big”*
**Quality-Overall**19%
*“Sometimes officially licensed products can seem cheaply made”*
**Soft Feel**5%
*“Its flat and not even soft”*
**Shape/Style**5%
*“Its flat and not even soft”*
**Thickness**3%
*“Thin Material: While soft, the fabric is slightlyon the thinner side, so you will definitely want layers if attending an outdoor game in the late fall/ for chillier weather”*
**Shrinkage Resistance**2%
*“It may also shrink slightly if dried on high heat”*
### **Top return reasons **
**Size-Overall**79%
**Length**7%
**Wrong Dimensions**3%
**Wrinkles**3%
**Shape/Style**3%
**Advertised Vs Actual Product**3%
**Smell**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is toddler ohio state apparel profitable to sell on Amazon United States?**
- The niche generates $34K/yr across 52 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the toddler ohio state apparel niche?**
- 8 brands and 11 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in toddler ohio state apparel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Soft Feel. The return rate is 3.7%.
- **When does demand for toddler ohio state apparel peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 13.4× the quietest.
- **What does it cost to enter the toddler ohio state apparel niche?**
- Listings span $15.76–$47.00; the average listing price is $23.34 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.
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