---
title: "Throwing Knives — $567K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/throwing-knives"
last_updated: "2026-08-05T21:20:37.584Z"
locale: en
meta:
description: "Niche score 57/100 · $567K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $567K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Throwing Knives — $567K/yr Amazon US Niche (2026) - Flapen"
---
# **throwing knives**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 63Growth 21Conversion 24Competition 78Returns 97Price range 83Avg price 95Brand share 42Review moat 49Quality gap 53
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.11–$108.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Market size**
**Good****$567K**
$567K/yr · 1.1M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,630.07**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, throwing knives is a $567K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **throwing knives market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$545K–$681K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**71**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 81%
**Open market**
**17%**
- REAT36% - Smith & Wesson18% - Perfect Point14% - Generic7% - JXE JXO5% - Dispatch4% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
40K30KHoliday '24Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/throwing-knives/trend)
## **Top throwing knives search terms**
- **throwing knives**680K/yr-6.5%1.6% conv. - **throwing knife**112K/yr-1.6%1.2% conv. - **throwing knives set**107K/yr-25.2%2.0% conv. - **throwing spikes**42K/yr-21.0%0.5% conv. - **throwing knife set**26K/yr-14.7%1.6% conv. - **throwing knives for adults**5K/yr+253.7%2.2% conv. - **knife throwing set**15K/yr+17.7%1.3% conv. - **throwing weapons**11K/yr+19.7%0.2% conv. - **throwing knives.**21K/yr-40.7%0.6% conv. - **throwing**11K/yr+6.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/throwing-knives/search-terms)
## **Top throwing knives products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$17K6%$34K9%$51K12%$68K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REAT Throwing Knives - 12 Piece 6.5 440 Stainless Steel with Full Tang Design Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Training Recreation Gifts for Men Women**REAT**$28.42**4.6★44 rev](https://www.amazon.com/dp/B0DTG427QX) [2**Smith & Wesson 8in Throwing Knives Set 3 Pack with Nylon Belt Sheath and Ergonomic Design for Outdoor Recreation and Competition**Smith & Wesson**$20.83**4.6★7,384 rev](https://www.amazon.com/dp/B06XRG1D1G) [3**REAT Throwing Knives - 3 Piece 6.5 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women**REAT**$8.11**4.2★201 rev](https://www.amazon.com/dp/B0FKYJJZH7) [4**Smith & Wesson 8in Throwing Knives Set 6 Pack with Nylon Belt Sheath and Ergonomic Design for Outdoor Recreation and Competition**Smith & Wesson**$32.56**4.6★4,330 rev](https://www.amazon.com/dp/B00BO2ABBQ) [5**REAT Throwing Knives - 12 Piece 6.5 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knife for Competition Training Recreation Gifts for Men Women**REAT**$27.65**4.0★94 rev](https://www.amazon.com/dp/B0D8T2W5J7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Professional-grade throwing knife set Set of 3: Forged from high-carbon stainless steel precisely balanced design suitable for outdoor sports throwing knife training and competitive throwing competitions**Generic**$28.96**2 rev2mo ago](https://www.amazon.com/dp/B0GYWV3HVT) [**Throwing Life 3-Piece Throwing Tool Practice Set 9.06 in (23 cm) Solid Stainless Steel Trainers Set 6.7mm Thick 6.63 oz (188g) Balanced Design for Target Practice & Outdoor Skill Training Black Stonewashed Finish**Throwing life**$23.52**15 rev5mo ago](https://www.amazon.com/dp/B0GM6XG65V) [**REAT Throwing Knives - 3 Piece 9 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women**REAT**$9.92**23 rev7mo ago](https://www.amazon.com/dp/B0GC6T2M5B) [**Professional-grade throwing knife set: Forged from high-carbon stainless steel precisely balanced design suitable for outdoor sports throwing knife training and competitive throwing competitions**Generic**$25.61**31 rev8mo ago](https://www.amazon.com/dp/B0FYJ1TK99) [**REAT Throwing Knives - 3 Piece 6.5 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women**REAT**$8.11**201 rev11mo ago](https://www.amazon.com/dp/B0FKYJJZH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Professional-grade throwing knife set Set of 3: Forged from high-carbon stainless steel precisely balanced design suitable for outdoor sports throwing knife training and competitive throwing competitions**Generic**$28.96**5.0★**▲ 329%**](https://www.amazon.com/dp/B0GYWV3HVT) [**REAT Throwing Knives - 3 Piece 9 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women**REAT**$9.92**3.9★**▲ 320%**](https://www.amazon.com/dp/B0GC6T2M5B) [**Throwing Life 3-Piece Throwing Tool Practice Set 9.06 in (23 cm) Solid Stainless Steel Trainers Set 6.7mm Thick 6.63 oz (188g) Balanced Design for Target Practice & Outdoor Skill Training Black Stonewashed Finish**Throwing life**$23.52**4.4★**▲ 266%**](https://www.amazon.com/dp/B0GM6XG65V) [**REAT Throwing Knives - 12 Piece 6.5 440 Stainless Steel with Cord-Wrapped Handle Includes Nylon Carrying Case for Safe Storage Ninja Kunai Knives for Competition Recreation Gifts for Men Women (Red)**REAT**$28.52**4.0★**▲ 160%**](https://www.amazon.com/dp/B0D8T1P4V4) [**Professional-grade throwing knife set: Forged from high-carbon stainless steel precisely balanced design suitable for outdoor sports throwing knife training and competitive throwing competitions**Generic**$25.61**4.4★**▲ 159%**](https://www.amazon.com/dp/B0FYJ1TK99)
**~~View all trending →~~**
## **What buyers say about throwing knives**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great quality set”*
**Value For Money**8%
*“Good deal”*
**Sharpness**7%
*“Stays sharp and is easy to sharpen”*
**Size-Overall**5%
*“Nice and snug”*
**Durability**5%
*“Good durability”*
**Stretchability/Expandability/Elasticity**5%
*“It's elastic and its reliable”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“product as advertised”*
**Strength**3%
*“very sturdy”*
**Comfort-Overall**3%
*“is VERY comfortable”*
### **What buyers complain about **
**Sharpness**10%
*“Not razor sharp by any means”*
**Size-Overall**8%
*“They are small”*
**Durability**8%
*“Broke after first use”*
**Quality-Overall**7%
*“Cheaply made”*
**Strap/String Quality**5%
*“Buckle broken less than 2 months”*
**Stretchability/Expandability/Elasticity**3%
*“don't think it has any stretch”*
**Weight Light**3%
*“At first I thought the knives might be too light-”*
**Hard Feel**2%
*“It appeared that the hardness as too brittle”*
**Advertised Vs Actual Product**2%
*“the description was misleading”*
**Weight Heavy**2%
*“weighty”*
### **Top return reasons **
**Size-Overall**30%
**Length**9%
**Advertised Vs Actual Product**8%
**Quality-Overall**5%
**Defective Material/Parts**4%
**Weight Heavy**4%
**Sharpness**3%
**Strap/String Quality**3%
**Waist Fit**3%
**Functionality-Overall**3%
## **Common questions**
- **Is throwing knives profitable to sell on Amazon United States?**
- The niche generates $567K/yr across 43 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the throwing knives niche?**
- 17 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in throwing knives?**
- Top complaints mined from reviews: Sharpness, Size-Overall, Durability. The return rate is 0.6%.
- **When does demand for throwing knives peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the throwing knives niche?**
- Listings span $8.11–$108.63; the average listing price is $27.24 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.
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