---
title: "Throwing Axes — $518K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/throwing-axes"
last_updated: "2026-08-11T13:54:30.972Z"
locale: en
meta:
description: "Niche score 63/100 · $518K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $518K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Throwing Axes — $518K/yr Amazon US Niche (2026) - Flapen"
---
# **throwing axes**
**Worth a look**
Shows a sweet-spot price point ($46.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 61Growth 39Conversion 33Competition 81Returns 76Price range 57Avg price 94Brand share 79Review moat 75Quality gap 62
**Avg price**
**Great****$46.79**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****517**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$518K**
$518K/yr · 418K searches
**Price range**
**Good****$8.96–$157.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, throwing axes is a $518K/yr Amazon United States market (418K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **throwing axes market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$468K–$585K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**56%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**35%**
- THRWCLUB14% - OYEAL12% - Smith & Wesson10% - Dream Reach10% - JXE JXO9% - NedFoss9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.
18K13KHoliday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/throwing-axes/trend)
## **Top throwing axes search terms**
- **throwing axe**223K/yr+3.9%2.1% conv. - **throwing axes**62K/yr+28.9%3.2% conv. - **throwing axes for adults**18K/yr+35.1%3.3% conv. - **throwing axe set**36K/yr-15.7%2.7% conv. - **throwing tomahawk**16K/yr+4.4%1.2% conv. - **throwing hatchet**16K/yr+21.8%2.0% conv. - **axes for axe throwing game**5K/yr+54.0%3.0% conv. - **throwing tomahawks**6K/yr+23.6%1.2% conv. - **throwing ax**6K/yr+22.4%2.3% conv. - **throwing hatchets**6K/yr-19.7%3.5% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/throwing-axes/search-terms)
## **Top throwing axes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$16K6%$31K9%$47K12%$62K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Throwing Knives Throwing Axes and Tomahawks 3 Pack Set with Bottle Opener and Nylon Sheath 10in Axe Throwing Game for Backyard Competition and Recreation Axe Gift Set for Men**OYEAL**$32.68**4.5★702 rev](https://www.amazon.com/dp/B0BMPLLFKB) [2**Smith & Wesson 8in Throwing Knives and 10in Axes Combo with Full Tang Stainless Steel Design Bottle Opener and Nylon Sheaths for Recreation and Competition**Smith & Wesson**$54.16**4.6★4,068 rev](https://www.amazon.com/dp/B07Z8LMMRC) [3**THRWCLUB Competition Throwing Axe 3 Pack 16.5 Throwing Axes with 1065 High Carbon Steel & Hickory Wood Handle Perfect for Axe Throwiing Game Competition and Recreation Gift for Men**THRWCLUB**$55.88**4.3★367 rev](https://www.amazon.com/dp/B0D52ZDWHJ) [4**JXE JXO Throwing Axe Sets Overall 10.2in 6Pack Throwing Tomahawk Full Tang 420HC Stainless Steel Design for Hawks Throwing Recreation and Competition**JXE JXO**$59.95**4.5★123 rev](https://www.amazon.com/dp/B0CT2DW7HC) [5**Freelander 7.9 Throwing Axe Set with Leather Sheath 3 Pack High Carbon Stainless Steel Small Throwing Axes Hatchet for Adults Men & Women Ergonomic Wood Handle for Competition and Recreation**Freelander**$38.40**4.3★53 rev](https://www.amazon.com/dp/B0G2W4YX36)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HAPANGODIR 3 Pack Throwing Axe Set Full Tang Stainless Steel Throwing Tomahawk Throwing Hatchet 3 Pack Throwing Knives Set with Bottle Opener and Nylon Sheath for Backyard Recreation and Competition**HAPANGODIR**$28.66**24 rev3mo ago](https://www.amazon.com/dp/B0GVSJDS3V) [**Freelander 7.9 Throwing Axe Set with Leather Sheath 3 Pack High Carbon Stainless Steel Small Throwing Axes Hatchet for Adults Men & Women Ergonomic Wood Handle for Competition and Recreation**Freelander**$38.40**53 rev8mo ago](https://www.amazon.com/dp/B0G2W4YX36) [**THRWCLUB Throwing Axe 3 Pack 14.6 Throwing Hatchet with High Carbon Steel & Wooden Handle Great for Axe Throwiing Game Competition and Recreation Gift for Men**THRWCLUB**$41.40**75 rev8mo ago](https://www.amazon.com/dp/B0FYF386N5) [**Professional Throwing Axe 3 Pack 16.5 Throwing Axes and Tomahawks with 1065 High Carbon Steel & Hickory Wood Handle Perfect for Axe Throwiing Game for Backyard Competition and Recreation**THRWCLUB**$52.36**137 rev1y ago](https://www.amazon.com/dp/B0FGV2R4D7) [**16.5 Throwing Axe 3 Pack Throwing Axe Set with 1065 High Carbon Steel & Hickory Wood Handle Perfect for Axe Throwing Games Competition and Recreation Ideal Gift for Men (Silver Gray)**DWFKHT**$55.45**97 rev1y ago](https://www.amazon.com/dp/B0F87F4VKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HAPANGODIR 3 Pack Throwing Axe Set Full Tang Stainless Steel Throwing Tomahawk Throwing Hatchet 3 Pack Throwing Knives Set with Bottle Opener and Nylon Sheath for Backyard Recreation and Competition**HAPANGODIR**$28.66**4.9★**▲ 314%**](https://www.amazon.com/dp/B0GVSJDS3V) [**Swooc Games - Bull Hawker | Giant Axe Darts (Over 6ft Tall) w/ 15+ Games | Axe Throwing Game for Backyard w/Air Pump | Outdoor Games for Adults and Family | Carnival Games | Throwing Axe Yard Games**SWOOC**$157.56**3.8★**▲ 202%**](https://www.amazon.com/dp/B0DSKXLXGD) [**Dream Reach Throwing Axe Set - 3 PCS Hand Forged Throwing Hatchet 15.7 Professional Game Axe for Backyard Competition Recreation**Dream Reach**$41.24**3.5★**▲ 165%**](https://www.amazon.com/dp/B0DPPVJQH5) [**THRWCLUB Throwing Axe 3 Pack 14.6 Throwing Hatchet with High Carbon Steel & Wooden Handle Great for Axe Throwiing Game Competition and Recreation Gift for Men**THRWCLUB**$41.40**4.2★**▲ 144%**](https://www.amazon.com/dp/B0FYF386N5) [**NEDFOSS Bear Throwing Knives Axes Set 11.7 Throwing Axes and Tomahawks**NedFoss**$40.96**4.5★**▲ 118%**](https://www.amazon.com/dp/B09NDJNN7M)
**~~View all trending →~~**
## **What buyers say about throwing axes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**19%
*“Fun for kids and adults”*
**Quality-Overall**19%
*“Solid quality”*
**Value For Money**7%
*“Good deal”*
**Sharpness**7%
*“Nice and sharp”*
**Durability**6%
*“Durable Build”*
**Strength**4%
*“the steel heads are sturdy”*
**Weight Light**4%
*“The knives are lightweight yet sturdy”*
**Grip**4%
*“has a comfortable grip overall”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Weight Heavy**2%
*“they have a good, heavy feel and seem well built”*
### **What buyers complain about **
**Durability**25%
*“broke”*
**Quality-Overall**11%
*“HORRIBLE QUALITY”*
**Size-Overall**8%
*“They are not tight enough”*
**Strength**6%
*“Breaks Way Too Easy”*
**Weight Heavy**4%
*“the axes are heavier than what makes sense”*
**Grip**2%
*“I absolutely love these however the grips rip very easily”*
**Thickness**2%
*“A little heavy on the head spins really quick a little work to make a little thinner bevel”*
**Instructions/User Manual/Troubleshooting**2%
*“VERY DIFFICULT INSTRUCTIONS even if they had shipped the correct pieces”*
**Ease Of Use**1%
*“not practical for wearing”*
**Adhesion/Stickiness**1%
*“The stick hard and deep”*
### **Top return reasons **
**Size-Overall**19%
**Defective Material/Parts**12%
**Value For Money**8%
**Durability**7%
**Advertised Vs Actual Product**6%
**Weight Heavy**5%
**Quality-Overall**5%
**Adhesion/Stickiness**4%
**Assembly/Installation**4%
**Product Condition**3%
## **Common questions**
- **Is throwing axes profitable to sell on Amazon United States?**
- The niche generates $518K/yr across 49 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the throwing axes niche?**
- 22 brands and 60 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in throwing axes?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.9%.
- **When does demand for throwing axes peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the throwing axes niche?**
- Listings span $8.96–$157.56; the average listing price is $46.79 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.
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