---
title: "Texas Longhorns Hat — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/texas-longhorns-hat"
last_updated: "2026-08-11T09:42:34.138Z"
locale: en
meta:
description: "Niche score 45/100 · $123K/yr market · 170K searches/yr · $30.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $123K/yr market · 170K searches/yr · $30.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Texas Longhorns Hat — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **texas longhorns hat**
**Skip it**
Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 42Conversion 29Competition 63Returns 34Price range 82Avg price 95Brand share 20Review moat 80Quality gap 35
**Avg price**
**Incredible****$30.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.94–$41.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****390.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$123K**
$123K/yr · 170K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, texas longhorns hat is a $123K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **texas longhorns hat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$92K–$123K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#7,343**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 92%
**Open market**
**6%**
- 4748% - Branded Bills23% - Legacy11% - Leomie5% - C5 Sports5% - Tee Territory2% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/texas-longhorns-hat/trend)
## **Top texas longhorns hat search terms**
- **texas longhorns hat**91K/yr+17.3%1.6% conv. - **longhorns hat**19K/yr-3.5%1.7% conv. - **texas longhorn hat**15K/yr+19.3%2.2% conv. - **university of texas hat**12K/yr+15.7%2.5% conv. - **longhorn hat**10K/yr+7.7%1.6% conv. - **ut hat**7K/yr+19.3%2.3% conv. - **texas longhorns hats**6K/yr-2.2%0.8% conv. - **texas longhorns fitted hat**5K/yr+27.9%0.2% conv. - **texas longhorns hats for men**6K/yr-12.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/texas-longhorns-hat/search-terms)
## **Top texas longhorns hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**47 NCAA Unisex-Adult Trucker Mesh Adjustable Snapback Hat Cap One Size (US Alpha One Size Texas Longhorns - Orange)**47**$35.67**4.1★123 rev](https://www.amazon.com/dp/B0G455P9JM) [2**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - Orange)**47**$35.73**4.3★80 rev](https://www.amazon.com/dp/B0G164HRBV) [3**47 NCAA Texas Longhorns Mens Clean Up Cap Burnt Orange 1 One Size**47**$33.83**4.6★477 rev](https://www.amazon.com/dp/B008F5X2ES) [4**Branded Bills Texas Longhorns Curved 5 Panel Hat for Men NCAA Licensed Adjustable Snapback Golf Baseball Cap Desert**Branded Bills**$41.01**4.3★14 rev](https://www.amazon.com/dp/B0FJKQN373) [5**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - White)**47**$35.01**4.3★80 rev](https://www.amazon.com/dp/B0G16CF591)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**47 NCAA Unisex-Adult Trucker Mesh Adjustable Snapback Hat Cap One Size (US Alpha One Size Texas Longhorns - Orange)**47**$35.67**123 rev7mo ago](https://www.amazon.com/dp/B0G455P9JM) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - Orange)**47**$35.73**80 rev8mo ago](https://www.amazon.com/dp/B0G164HRBV) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - White)**47**$35.01**80 rev8mo ago](https://www.amazon.com/dp/B0G16CF591) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - Charcoal)**47**$35.06**80 rev8mo ago](https://www.amazon.com/dp/B0G1661X6N) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - Black)**47**$35.46**80 rev8mo ago](https://www.amazon.com/dp/B0G16DS925)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Branded Bills Texas Longhorns Curved 5 Panel Hat for Men NCAA Licensed Adjustable Snapback Golf Baseball Cap Black**Branded Bills**$41.14**4.3★**▲ 153%**](https://www.amazon.com/dp/B0FV13Z1PF) [**Branded Bills Texas Longhorns Curved 5 Panel Hat for Men NCAA Licensed Adjustable Snapback Golf Baseball Cap Desert**Branded Bills**$41.01**4.3★**▲ 129%**](https://www.amazon.com/dp/B0FJKQN373) [**47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Texas Longhorns - Orange)**47**$35.73**4.3★**▲ 90%**](https://www.amazon.com/dp/B0G164HRBV) [**Branded Bills Officially Licensed x Texas Longhorns Curved 5 Panel Golf Hat for Men | Baseball Cap Black**Branded Bills**$40.03**0.0★**▲ 86%**](https://www.amazon.com/dp/B0FJKSCW4Y) [**47 NCAA Unisex-Adult Trucker Mesh Adjustable Snapback Hat Cap One Size (US Alpha One Size Texas Longhorns - Orange)**47**$35.67**4.1★**▲ 63%**](https://www.amazon.com/dp/B0G455P9JM)
**~~View all trending →~~**
## **What buyers say about texas longhorns hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Size-Overall**26%
*“Great🧡 Perfect fit... adjustable.”*
**Adjustability/Rotatability/Reclining**10%
*“Adjustable”*
**Color**6%
*“Great color, well made”*
**Comfort-Overall**5%
*“Very comfortable”*
**Advertised Vs Actual Product**4%
*“just as advertised”*
**Design-Overall**3%
*“Great quality and design”*
**Material Quality**3%
*“Material is nice”*
**Value For Money**2%
*“Great price”*
**Shape/Style**2%
*“Looks good backwards for us backwards guys”*
### **What buyers complain about **
**Size-Overall**31%
*“Bad fit”*
**Color**13%
*“Its a different color than the one show on the photo”*
**Value For Money**6%
*“Looks expensive”*
**Hard Feel**6%
*“Hard crowd”*
**Wrinkles**6%
*“When I got it the front face had fold crease on one side”*
**Strength**4%
*“Of this hat was flimsy”*
**Material Quality**4%
*“Cheaply made”*
**Durability**4%
*“didn't hold up at all”*
### **Top return reasons **
**Size-Overall**57%
**Color**10%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Shape/Style**4%
**Defective Material/Parts**3%
**Value For Money**2%
**Length**1%
**Width**1%
## **Common questions**
- **Is texas longhorns hat profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 27 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the texas longhorns hat niche?**
- 11 brands and 30 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in texas longhorns hat?**
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 4.3%.
- **When does demand for texas longhorns hat peak?**
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the texas longhorns hat niche?**
- Listings span $9.94–$41.79; the average listing price is $30.69 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.
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