---
title: "Texans Hat — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/texans-hat"
last_updated: "2026-08-11T13:07:24.532Z"
locale: en
meta:
description: "Niche score 34/100 · $14K/yr market · 125K searches/yr · $33.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $14K/yr market · 125K searches/yr · $33.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Texans Hat — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **texans hat**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 18Conversion 4Competition 56Returns 69Price range 84Avg price 95Brand share 7Review moat 72Quality gap 16
**Avg price**
**Incredible****$33.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.08–$46.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****608.81**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$14K**
$14K/yr · 125K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, texans hat is a $14K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **texans hat market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$50K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,897**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **15%**
- **Out of stock**
- **41.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**1%**
- New Era76% - 479% - FOCO6% - CusFuk4% - Terojnkl3% - Outerstuff2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/texans-hat/trend)
## **Top texans hat search terms**
- **houston texans hat**59K/yr-5.7%0.5% conv. - **texans hat**47K/yr-20.2%0.4% conv. - **houston texans hats**7K/yr-19.4%0.1% conv. - **houston texans hats for men**7K/yr-41.6%0.8% conv. - **texans hats for men**5K/yr-14.7%2.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/texans-hat/search-terms)
## **Top texans hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$3K30%$4K40%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Houston Texans)**New Era**$39.85**4.8★368 rev](https://www.amazon.com/dp/B0D4F6BWV4) [2**New Era Mens Navy Houston Texans 9SEVENTY Trucker Adjustable Hat**New Era**$37.51**5.0★4 rev](https://www.amazon.com/dp/B0GY4J692B) [3**New Era Mens Navy Houston Texans Core Team Script 9FIFTY Snapback Hat**New Era**$39.96**5.0★2 rev](https://www.amazon.com/dp/B0GXFLBLNP) [4**New Era Mens Navy Houston Texans 9FIFTY Snapback Hat**New Era**$39.44**5.0★4 rev](https://www.amazon.com/dp/B0GY4VPD2J) [5**New Era Unisex-Adult MLB 9Fifty Team Color Primary Logo Adjustable Snapback Hat Cap One Size Fits All - Houston Astros Navy**New Era**$32.45**4.7★2,390 rev](https://www.amazon.com/dp/B0F1NF31CV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Gray Houston Texans Perforated 39THIRTY Flex Hat**New Era**$34.62**6 rev2mo ago](https://www.amazon.com/dp/B0GZ7WV5X4) [**New Era Mens Navy Houston Texans 9SEVENTY Trucker Adjustable Hat**New Era**$37.51**4 rev3mo ago](https://www.amazon.com/dp/B0GY4J692B) [**New Era Mens Navy Houston Texans 9FIFTY Snapback Hat**New Era**$39.44**4 rev3mo ago](https://www.amazon.com/dp/B0GY4VPD2J) [**New Era Mens Navy Houston Texans Core Team Script 9FIFTY Snapback Hat**New Era**$39.96**2 rev3mo ago](https://www.amazon.com/dp/B0GXFLBLNP) [**New Era Mens Navy Houston Texans Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.78**11 rev3mo ago](https://www.amazon.com/dp/B0GXFJC4RJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Navy Houston Texans Core Team 9FIFTY Trucker Snapback Hat**New Era**$39.78**4.9★**▲ 180%**](https://www.amazon.com/dp/B0GXFJC4RJ) [**New Era Mens Navy Houston Texans 9FIFTY Snapback Hat**New Era**$39.44**5.0★**▲ 178%**](https://www.amazon.com/dp/B0GY4VPD2J) [**New Era Mens Navy Houston Texans 9SEVENTY Trucker Adjustable Hat**New Era**$37.51**5.0★**▲ 178%**](https://www.amazon.com/dp/B0GY4J692B) [**New Era Mens Gray Houston Texans Perforated 39THIRTY Flex Hat**New Era**$34.62**4.6★**▲ 178%**](https://www.amazon.com/dp/B0GZ7WV5X4) [**New Era Mens Navy Houston Texans Core Team Script 9FIFTY Snapback Hat**New Era**$39.96**5.0★**▲ 177%**](https://www.amazon.com/dp/B0GXFLBLNP)
**~~View all trending →~~**
## **What buyers say about texans hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“Great hat great price”*
**Quality-Overall**26%
*“Great build quality”*
**Material Quality**12%
*“Great material and cheaper than buying from the mall, perfect fit and comfortable”*
**Size-Overall**12%
*“Fits Good”*
**Advertised Vs Actual Product**5%
*“Fits as advertised”*
**Design-Overall**5%
*“Well made and Looks”*
**Strength**5%
*“Sturdy and click snaps for perfect fit”*
### **What buyers complain about **
**Size-Overall**50%
*“Too big”*
**Material Quality**25%
*“Terrible material if you have other hats of quality you will know exactly what I mean”*
**Shape/Style**25%
*“Hates are shaped funny”*
### **Top return reasons **
**Size-Overall**71%
**Shape/Style**7%
**Wrinkles**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Color**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Material Quality**2%
**Length**2%
## **Common questions**
- **Is texans hat profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 26 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the texans hat niche?**
- 7 brands and 19 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in texans hat?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Shape/Style. The return rate is 2.2%.
- **When does demand for texans hat peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the texans hat niche?**
- Listings span $10.08–$46.26; the average listing price is $33.58 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.
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