---
title: "Tennessee Volunteers — $473K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/tennessee-volunteers"
last_updated: "2026-08-11T11:36:50.687Z"
locale: en
meta:
description: "Niche score 46/100 · $473K/yr market · 1.7M searches/yr · $20.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $473K/yr market · 1.7M searches/yr · $20.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tennessee Volunteers — $473K/yr Amazon US Niche (2026) - Flapen"
---
# **tennessee volunteers**
**Skip it**
Weak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size 59Growth 43Conversion 18Competition 18Returns 56Price range 88Avg price 89Brand share 31Review moat 76Quality gap 48
**Avg price**
**Great****$20.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.01–$35.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****482.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$473K**
$473K/yr · 1.7M searches
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, tennessee volunteers is a $473K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tennessee volunteers market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$511K–$613K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#7,252**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**10%**
- The Game59% - TeeStock14% - DAYLEA5% - Wes and Willy5% - Barrel Down South4% - TCK3% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.5% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/tennessee-volunteers/trend)
## **Top tennessee volunteers search terms**
- **tennessee vols**303K/yr+44.6%0.0% conv. - **university of tennessee**161K/yr+69.5%0.1% conv. - **tennessee vols shirt**78K/yr+191.2%0.1% conv. - **tennessee**130K/yr+19.0%0.0% conv. - **tennessee shirt**26K/yr+70.8%0.0% conv. - **tennessee vols apparel women**237K/yr-68.4%0.0% conv. - **tennessee volunteers**45K/yr+32.8%0.0% conv. - **university of tennessee shirt**26K/yr+55.4%0.1% conv. - **university of tennessee apparel**81K/yr-29.8%0.1% conv. - **tennessee vols apparel**202K/yr-48.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/tennessee-volunteers/search-terms)
## **Top tennessee volunteers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$71K30%$142K45%$213K60%$284K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Game NCAA Tennessee Volunteers Unisex NCAA bar Design Hat White Adjustable One Size**The Game**$20.44**4.7★348 rev](https://www.amazon.com/dp/B01LZ6R6SR) [2**TeeStock Tennessee T-Shirt Bold Sport State Letters Tee for Fans and Game Days**TeeStock**$16.21**4.4★108 rev](https://www.amazon.com/dp/B0FXZ84LBV) [3**Comfort Colors Tennessee Womens T-Shirt Stylish & Comfortable Volunteer Gear for Female Fans Everyday Wear Tennessee Apparel (Ivory XXL)**DAYLEA**$27.47**4.1★6 rev](https://www.amazon.com/dp/B0FQ45TXVJ) [4**Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Tennessee Volunteers 6 Orange**Wes and Willy**$21.84**4.8★1,655 rev](https://www.amazon.com/dp/B088FZR3J5) [5**TeeStock Tennessee T-Shirt Bold Sport State Letters Tee for Fans and Game Days**TeeStock**$16.63**4.4★108 rev](https://www.amazon.com/dp/B0FXZ6DBQ8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vintage Tennessee Football T-Shirt for Women Retro Varsity T-Shirt (XL Blue)**TOWNOWN**$13.60**5 rev7mo ago](https://www.amazon.com/dp/B0G5LJZKC6) [**TeeStock Tennessee T-Shirt Bold Sport State Letters Tee for Fans and Game Days**TeeStock**$16.21**108 rev8mo ago](https://www.amazon.com/dp/B0FXZ84LBV) [**TeeStock Tennessee T-Shirt Bold Sport State Letters Tee for Fans and Game Days**TeeStock**$16.63**108 rev8mo ago](https://www.amazon.com/dp/B0FXZ6DBQ8) [**TeeStock Tennessee T-Shirt Bold Sport State Letters Tee for Fans and Game Days**TeeStock**$16.81**108 rev8mo ago](https://www.amazon.com/dp/B0FXZ5K25Y) [**Comfort Colors Tennessee Womens T-Shirt Stylish & Comfortable Volunteer Gear for Female Fans Everyday Wear Tennessee Apparel (Ivory XXL)**DAYLEA**$27.47**6 rev10mo ago](https://www.amazon.com/dp/B0FQ45TXVJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TeeStock Tennessee T-Shirt Bold Sport State Letters Tee for Fans and Game Days**TeeStock**$16.81**4.4★**▲ 66%**](https://www.amazon.com/dp/B0FXZ5K25Y) [**TeeStock Tennessee T-Shirt Bold Sport State Letters Tee for Fans and Game Days**TeeStock**$16.21**4.4★**▲ 55%**](https://www.amazon.com/dp/B0FXZ84LBV) [**Wes and Willy NCAA Kids S/S Organic Cotton Tee Shirt Tennessee Volunteers 6 Orange**Wes and Willy**$21.84**4.8★**▲ 54%**](https://www.amazon.com/dp/B088FZR3J5) [**TeeStock Tennessee T-Shirt Bold Sport State Letters Tee for Fans and Game Days**TeeStock**$16.63**4.4★**▲ 54%**](https://www.amazon.com/dp/B0FXZ6DBQ8) [**Comfort Colors Tennessee Womens T-Shirt Stylish & Comfortable Volunteer Gear for Female Fans Everyday Wear Tennessee Apparel (Ivory XXL)**DAYLEA**$27.47**4.1★**▲ 41%**](https://www.amazon.com/dp/B0FQ45TXVJ)
**~~View all trending →~~**
## **What buyers say about tennessee volunteers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Great Quality, Clean look”*
**Gifting Purpose**31%
*“Given as a gift, Perfect fit”*
**Size-Overall**14%
*“Good fit”*
**Warmth**8%
*“Great for football fans-and warm”*
**Storage Capacity**8%
*“Nice stocking stuffer”*
**Value For Money**6%
*“Saved money”*
### **Top return reasons **
**Size-Overall**46%
**Chest Fit**14%
**Color**9%
**Hard Feel**7%
**Advertised Vs Actual Product**7%
**Thin**4%
**Quality-Overall**4%
**Shoulder Fit**4%
**Adjustability/Rotatability/Reclining**4%
**Shape/Style**2%
## **Common questions**
- **Is tennessee volunteers profitable to sell on Amazon United States?**
- The niche generates $473K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tennessee volunteers niche?**
- 9 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
- **When does demand for tennessee volunteers peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 8.3× the quietest.
- **What does it cost to enter the tennessee volunteers niche?**
- Listings span $13.01–$35.85; the average listing price is $20.44 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.
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