---
title: "Tennessee Football — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/tennessee-football"
last_updated: "2026-08-07T20:12:45.814Z"
locale: en
meta:
description: "Niche score 57/100 · $47K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $47K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tennessee Football — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **tennessee football**
**Worth a look**
Shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 12Growth 56Conversion 24Competition 83Returns 81Price range 84Avg price 86Brand share 93Review moat 71Quality gap 24
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$19.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.79–$64.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****670.62**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+29.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$47K**
$47K/yr · 126K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, tennessee football is a $47K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tennessee football market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$77K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,635**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**44 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**43%**
Top 20: 85%
**Top-5 click share**
**32%**
Top 20: 66%
**Open market**
**52%**
- YouTheFan11% - PartyKandy10% - Shenbors9% - Edenleaf6% - Generic6% - The Game6%
## **Demand**
Weekly Amazon search volume, last 47 weeks — +29.6% search growth over the last 90 days.
8K6KBlack Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/tennessee-football/trend)
## **Top tennessee football search terms**
- **tennessee vols decor**51K/yr+12.6%1.6% conv. - **tennessee gifts**23K/yr+59.1%1.1% conv. - **tennessee decor**9K/yr+78.4%0.7% conv. - **university of tennessee decor**7K/yr+143.9%3.1% conv. - **tennesse**13K/yr-7.2%0.3% conv. - **tn vols decor**10K/yr+9.5%1.9% conv. - **vols decor**5K/yr+57.5%1.2% conv. - **tennessee vols football**7K/yr-8.6%2.1% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/tennessee-football/search-terms)
## **Top tennessee football products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shenbors Embroidered Tennesse State Flag Dad Hat Gifts for Women Men**Shenbors**$19.08**4.6★166 rev](https://www.amazon.com/dp/B0CMNZSP8X) [2**Edenleaf Orange Checkered Fleece Throw Blanket for Couch Warm Home Decor**Edenleaf**$12.97**4.7★1,201 rev](https://www.amazon.com/dp/B0CKMYYN19) [3**Tennessee Volunteers Rocky Top License Plate Sign Vols Metal Wall Art 16x6 Inches Aluminum Print Orange & White Game Day Decor for Man Cave Dorm Room or Garage**Generic**$24.79**3.9★15 rev](https://www.amazon.com/dp/B0FRJBYD7P) [4**The Game NCAA Tennessee Volunteers Unisex NCAA bar Design Hat White Adjustable One Size**The Game**$20.44**4.7★348 rev](https://www.amazon.com/dp/B01LZ6R6SR) [5**Ftuuo Tennessee Volunteers Banner String Banner Orange String Pennant Flags Banners for Tennessee City Decoration and Theme Party Decorations**Ftuuo**$9.72**4.3★46 rev](https://www.amazon.com/dp/B0F928HNH2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tennessee Vols Paper Fan Backdrop UT Birthday Graduation Party Decor 6Pc**PartyKandy**$24.59**11 rev5mo ago](https://www.amazon.com/dp/B0GJTYGNT2) [**Tennessee Volunteers Rocky Top License Plate Sign Vols Metal Wall Art 16x6 Inches Aluminum Print Orange & White Game Day Decor for Man Cave Dorm Room or Garage**Generic**$24.79**15 rev10mo ago](https://www.amazon.com/dp/B0FRJBYD7P) [**ZhuVantrix Take Me To Tennessee Tote Bag Reusable Grocery Bags Aesthetic Shopping Shoulder Handbag with Interior Pocket Lightweight & Washable Stylish Tennessee Travel Present for Women**ZhuVantrix**$10.58**6 rev1y ago](https://www.amazon.com/dp/B0FJ4WFNLH) [**YouTheFan Officially-licensed NCAA Tennessee Volunteers Stadium Series 3D Wall Art - multi-layer team stadium replica detailed sports fan gift indoor decor**YouTheFan**$25.77**155 rev1y ago](https://www.amazon.com/dp/B0F9B3G77S) [**Ftuuo Tennessee Volunteers Banner String Banner Orange String Pennant Flags Banners for Tennessee City Decoration and Theme Party Decorations**Ftuuo**$9.72**46 rev1y ago](https://www.amazon.com/dp/B0F928HNH2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shenbors Embroidered Tennesse State Flag Dad Hat Gifts for Women Men**Shenbors**$19.08**4.6★**▲ 309%**](https://www.amazon.com/dp/B0CMNZSP8X) [**Tennessee Vols Paper Fan Backdrop UT Birthday Graduation Party Decor 6Pc**PartyKandy**$24.59**4.9★**▲ 264%**](https://www.amazon.com/dp/B0GJTYGNT2) [**Tennessee Volunteers Rocky Top License Plate Sign Vols Metal Wall Art 16x6 Inches Aluminum Print Orange & White Game Day Decor for Man Cave Dorm Room or Garage**Generic**$24.79**3.9★**▲ 167%**](https://www.amazon.com/dp/B0FRJBYD7P) [**Edenleaf Orange Checkered Fleece Throw Blanket for Couch Warm Home Decor**Edenleaf**$12.97**4.7★**▲ 125%**](https://www.amazon.com/dp/B0CKMYYN19) [**The Game NCAA Tennessee Volunteers Unisex NCAA bar Design Hat White Adjustable One Size**The Game**$20.44**4.7★**▲ 120%**](https://www.amazon.com/dp/B01LZ6R6SR)
**~~View all trending →~~**
## **What buyers say about tennessee football**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Great Quality, Clean look”*
**Soft Feel**9%
*“This soft orange checkered blanket is cozy and stylish”*
**Gifting Purpose**8%
*“The person receiving the gift loved it”*
**Color**8%
*“the color is very bright”*
**Size-Overall**8%
*“Fit perfect fast delivery accurate description”*
**Value For Money**7%
*“Absolutely worth the buy”*
**Advertised Vs Actual Product**4%
*“Better Than Expected”*
**Design-Overall**4%
*“Nicely made, cool design”*
**Smell**4%
*“All this coffee smells”*
**Taste-Overall**3%
*“This coffee is delicious”*
### **What buyers complain about **
**Quality-Overall**18%
*“poor quality control”*
**Value For Money**17%
*“I think it's overpriced for the size and stiffness,”*
**Size-Overall**12%
*“Smaller than expected”*
**Color**9%
*“Color faded”*
**Thickness**5%
*“Just a little thin”*
**Gifting Purpose**3%
*“There was no way I would give these throws as a gift”*
**Pilling/Linting**3%
*“They get fuz all over everything”*
**Warmth**2%
*“It isn't super warm”*
### **Top return reasons **
**Size-Overall**37%
**Color**13%
**Quality-Overall**10%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Thin**4%
**Smell**2%
**Length**2%
**Inflation/Deflation**2%
**Strength**2%
## **Common questions**
- **Is tennessee football profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 66 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +29.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the tennessee football niche?**
- 44 brands and 67 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in tennessee football?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 1.7%.
- **What does it cost to enter the tennessee football niche?**
- Listings span $6.79–$64.13; the average listing price is $19.20 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.
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