---
title: "Target — $4.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/target"
last_updated: "2026-08-11T11:13:21.637Z"
locale: en
meta:
description: "Niche score 48/100 · $4.7M/yr market · 3.8M searches/yr · $38.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $4.7M/yr market · 3.8M searches/yr · $38.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Target — $4.7M/yr Amazon US Niche (2026) - Flapen"
---
# **target**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 97Growth 19Conversion 41Competition 38Returns 98Price range 27Avg price 95Brand share 23Review moat 24Quality gap 18
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$4.7M**
$4.7M/yr · 3.8M searches
**Avg price**
**Incredible****$38.75**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$8.18–$321.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,271.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, target is a $4.7M/yr Amazon United States market (3.8M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **target market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$3.9M–$4.8M**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**91%**
Top 20: 95%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**4%**
- Splatterburst Targets57% - PTPHJEG22% - --5% - Highwild5% - KIMSOFUNNY4% - XXINMOH3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/target/trend)
## **Top target search terms**
- **shooting targets**860K/yr-17.6%1.4% conv. - **target**578K/yr-13.2%0.2% conv. - **targets for shooting range**505K/yr-17.9%1.6% conv. - **shooting**316K/yr-8.5%0.0% conv. - **targets**208K/yr-2.2%1.4% conv. - **shooting targets for the range**146K/yr+15.0%1.7% conv. - **splatter targets**173K/yr-12.6%1.7% conv. - **range targets**128K/yr-21.6%1.7% conv. - **paper targets**101K/yr-8.7%1.6% conv. - **shooting target**101K/yr-11.9%0.8% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/target/search-terms)
## **Top target products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$236K10%$472K15%$709K20%$945K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Splatterburst Targets - 12 x 18 inch Sight in Shooting Target - Shots Burst Bright Fluorescent Yellow Upon Impact - Gun - Rifle - Pistol - Airsoft - BB Gun - Air Rifle - Made in USA (10 Pack)**Splatterburst Targets**$13.43**4.8★8,468 rev](https://www.amazon.com/dp/B00K1CFP6G) [2**12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$11.21**4.6★391 rev](https://www.amazon.com/dp/B0DPFT9GPZ) [3**Splatterburst Targets - 12 x18 inch - Silhouette Splatter Target - Easily See Your Shots Burst Bright Fluorescent Yellow Upon Impact - Made in USA (50 Pack)**Splatterburst Targets**$39.79**4.8★27,350 rev](https://www.amazon.com/dp/B06XPF9HSZ) [4**Splatterburst Targets - 12 x18 inch - Silhouette Splatter Target - Easily See Your Shots Burst Bright Fluorescent Yellow Upon Impact - Made in USA (25 Pack)**Splatterburst Targets**$25.03**4.8★27,350 rev](https://www.amazon.com/dp/B00GLWD4YK) [5**25 Pack - 12 x 18 inch Sight in - Splatterburst Shooting Targets for Rifle Pistol Airsoft BB Gun Pellet Gun Air Rifle**Splatterburst Targets**$25.00**4.8★8,468 rev](https://www.amazon.com/dp/B00K1DVBI6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**qaeuydu 50-Pack Silhouette Paper Shooting Targets for Range - 14x22 Inch Red Bullseye Gun Accessories for Handgun Pistol Rifle BB & Airsoft - Reinforced Crease-Resistant Packaging (50-Pack Single)**qaeuydu**$10.19**93 rev7mo ago](https://www.amazon.com/dp/B0G6DRYXGR) [**GranPeak 12 x18 inch Silhouette Splatter Targets Adhesive Shooting Targets Shots Burst Bright Fluorescent Yellow Great for All Firearms (25 Pack)**GranPeak**$23.42**53 rev8mo ago](https://www.amazon.com/dp/B0FZ9SLCHM) [**PTPHJEG 12x18 Splash-Design Shooting Targets - Bright Fluorescent Yellow Pops Instantly (10 Pack)**PTPHJEG**$9.80**76 rev8mo ago](https://www.amazon.com/dp/B0FYGD38HW) [**Silhouette Paper Shooting Target for The Range Aiming Target Practice Paper for Indoor and Outdoor Shooting Gun Accessories for Handguns Pistols Rifles Airguns Pellet Gun BB Guns -14X22 inches**XXINMOH**$9.65**234 rev10mo ago](https://www.amazon.com/dp/B0FS6WK917) [**12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$11.21**391 rev1y ago](https://www.amazon.com/dp/B0DPFT9GPZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GranPeak 12 x18 inch Silhouette Splatter Targets Adhesive Shooting Targets Shots Burst Bright Fluorescent Yellow Great for All Firearms (25 Pack)**GranPeak**$23.42**4.4★**▲ 94%**](https://www.amazon.com/dp/B0FZ9SLCHM) [**Birchwood Casey 5 Spring Loaded Self-Resetting 6 Diameter Targets with Plate Rack & Folding Target Stand - Durable Long-Lasting Metal Standing Target for Shooting**Birchwood Casey**$321.28**4.4★**▲ 73%**](https://www.amazon.com/dp/B09SGHF6KH) [**qaeuydu 50-Pack Silhouette Paper Shooting Targets for Range - 14x22 Inch Red Bullseye Gun Accessories for Handgun Pistol Rifle BB & Airsoft - Reinforced Crease-Resistant Packaging (50-Pack Single)**qaeuydu**$10.19**4.7★**▲ 58%**](https://www.amazon.com/dp/B0G6DRYXGR) [**12x12 Sight in Adhesive SPLATTERBURST Shooting Targets - Instantly See Your Shots Burst Bright Fluorescent Yellow Upon Impact! (10 Pack)**Splatterburst Targets**$12.34**4.8★**▲ 48%**](https://www.amazon.com/dp/B01M25UEB0) [**12x18 inch Silhouette Splatter Targets - Bright Fluorescent Yellow Easily seen on Impact When Hitting Target for BB Guns airguns Rifles Indoor and Outdoor ranges (10 Pack)**PTPHJEG**$11.21**4.6★**▲ 47%**](https://www.amazon.com/dp/B0DPFT9GPZ)
**~~View all trending →~~**
## **What buyers say about target**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Good Price”*
**Quality-Overall**16%
*“This is a good quality disposal target”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Range**9%
*“makes setting up your range easy and quick, the adjustable features are great for smaller targets, and the included targets are awesome”*
**Size-Overall**6%
*“Good size”*
**Ease Of Use**5%
*“Easy to use”*
**Durability**4%
*“they hold up well”*
**Efficiency**3%
*“They are good for practice”*
**Thickness**2%
*“The paper is thick enough that it hangs flat”*
**Adhesion/Stickiness**2%
*“The adhesive is plenty strong”*
### **What buyers complain about **
**Size-Overall**15%
*“Not full size”*
**Quality-Overall**11%
*“Definitely not a quality unit”*
**Flatness**5%
*“They come tightly rolled up in the packs which makes them a bit challenging to lay flat”*
**Value For Money**5%
*“the price is high”*
**Functionality-Overall**4%
*“it dont quite work at all”*
**Strength**4%
*“Thin and flimsy”*
**Thickness**4%
*“They are pretty thick”*
**Visibility**3%
*“the fluorescent effect was barely visible”*
**Adhesion/Stickiness**3%
*“Giving 4 out of 5 due to adhesive not being great”*
**Stitch/Finish/Polish**2%
*“so tight then when you try and flatten them, they start tearing on the folded seams”*
### **Top return reasons **
**Size-Overall**63%
**Range**7%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Wood Quality**2%
**Thin**1%
**Flatness**1%
## **Common questions**
- **Is target profitable to sell on Amazon United States?**
- The niche generates $4.7M/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the target niche?**
- 8 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in target?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Flatness. The return rate is 0.5%.
- **When does demand for target peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the target niche?**
- Listings span $8.18–$321.28; the average listing price is $38.75 (sweet spot $15–$100). The average incumbent carries 6,271 reviews — the moat a new listing must climb.
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