---
title: "Tampa Bay Lightning — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/tampa-bay-lightning"
last_updated: "2026-08-10T09:09:51.531Z"
locale: en
meta:
description: "Niche score 39/100 · $91K/yr market · 274K searches/yr · $28.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $91K/yr market · 274K searches/yr · $28.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tampa Bay Lightning — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **tampa bay lightning**
**Skip it**
Soft demand (-49.2% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 0Conversion 15Competition 78Returns 36Price range 87Avg price 95Brand share 30Review moat 78Quality gap 32
**Avg price**
**Incredible****$28.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.29–$73.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Great****437.43**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$91K**
$91K/yr · 274K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-49.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tampa bay lightning is a $91K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tampa bay lightning market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$114K–$143K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#20,329**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **70%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**10%**
- Calhoun62% - Outerstuff10% - Blue 848% - AMERICAN NEEDLE4% - Tampa Bay Lightning3% - Rico Industries2% - Open — no brand owns it (10 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -49.2% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 9.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/tampa-bay-lightning/trend)
## **Top tampa bay lightning search terms**
- **tampa bay lightning**134K/yr-43.2%0.4% conv. - **tampa bay lightning shirt**50K/yr-43.9%0.6% conv. - **tampa bay lightning jersey**26K/yr-59.2%0.2% conv. - **tampa bay lightning shirt women**19K/yr-67.8%0.7% conv. - **tampa lightning shirt**6K/yr-34.9%1.0% conv. - **tampa lightning**8K/yr-52.9%0.3% conv. - **tampa bay lightning gifts**7K/yr+6.5%1.1% conv. - **tampa bay lightning apparel**7K/yr-68.7%0.5% conv. - **lightning hockey**5K/yr-44.9%0.4% conv. - **tampa bay lightning merch**9K/yr-78.0%1.6% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/tampa-bay-lightning/search-terms)
## **Top tampa bay lightning products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Small/Medium Tampa Bay Lightning)**Calhoun**$28.16**4.4★198 rev](https://www.amazon.com/dp/B0BG92CCQ4) [2**Calhoun NHL Womens Oversized Loose Fit Drop Shoulder Tie Dye Crewneck Short Sleeve T-Shirt (Tampa Bay Lightning Small/Medium)**Calhoun**$25.74**4.7★153 rev](https://www.amazon.com/dp/B0C2WW7K9J) [3**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Acid Wash Cropped T-Shirt (Large/X-Large Tampa Bay Lightning)**Calhoun**$28.22**4.4★198 rev](https://www.amazon.com/dp/B0BG9CX3HP) [4**Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (Tampa Bay Lightning Small/Medium)**Calhoun**$27.02**4.5★338 rev](https://www.amazon.com/dp/B08TFTBLN2) [5**Calhoun NHL Mens Performance Rash Guard Base Layer Long Sleeve Shirt (Tampa Bay Lightning X-Large)**Calhoun**$36.77**4.7★196 rev](https://www.amazon.com/dp/B09B2TQ249)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NHL Kids Youth 8-20 Official 2-Tone Snapback Hat Cap One Size (US Alpha One Size Tampa Bay Lightning)**Outerstuff**$17.00**38 rev8mo ago](https://www.amazon.com/dp/B0G278TFG5) [**AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Tampa Bay Lightning (Royal/Stone))**AMERICAN NEEDLE**$33.52**53 rev8mo ago](https://www.amazon.com/dp/B0FY73MSR1) [**Simple Modern Officially Licensed NHL Tampa Bay Lightning 30 oz Tumbler with Flip Lid and Straws | Hockey Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Tampa Bay Lightning**Simple Modern**$32.77**247 rev1y ago](https://www.amazon.com/dp/B0DK5YWSMZ) [**Tampa Bay Lightning NHL Officially Licensed T-Shirt Ringspun Front/Back Ivory Puck Large**Blue 84**$33.43**187 rev1y ago](https://www.amazon.com/dp/B0DFV4JQGR) [**Tampa Bay Lightning NHL Officially Licensed T-Shirt Heathered Black Large**Blue 84**$24.85**225 rev1y ago](https://www.amazon.com/dp/B0DFFCYS4R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Calhoun NHL Surf & Skate Mens Vintage Style Distressed Heather Tone Rustic T-Shirt (Tampa Bay Lightning X-Large)**Calhoun**$30.87**4.8★**▲ 150%**](https://www.amazon.com/dp/B0D9R32QXR) [**AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Tampa Bay Lightning (Royal/Stone))**AMERICAN NEEDLE**$33.52**4.7★**▲ 148%**](https://www.amazon.com/dp/B0FY73MSR1) [**Calhoun NHL Mens Performance Rash Guard Base Layer Long Sleeve Shirt (Tampa Bay Lightning X-Large)**Calhoun**$36.77**4.7★**▲ 119%**](https://www.amazon.com/dp/B09B2TQ249) [**Calhoun Surf & Skate NHL Mens Crystal Tie Dye Short Sleeve T-Shirt - The Sunset Collection (Small Tampa Bay Lightning)**Calhoun**$28.96**4.2★**▲ 76%**](https://www.amazon.com/dp/B09TLDLVQD) [**Outerstuff Tampa Bay Lightning Blue Kids Youth 4-20 Team Color Home Premier Blank Jersey (Youth Large/X-Large 14-20)**Outerstuff**$56.94**0.0★**▲ 71%**](https://www.amazon.com/dp/B0CVR23C88)
**~~View all trending →~~**
## **What buyers say about tampa bay lightning**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**38%
*“Perfect fit”*
**Quality-Overall**20%
*“The shirt is great quality”*
**Charging**10%
*“Charger fans will love this”*
**Brightness/Shine/Glow**10%
*“Great light for my Grandsons 12th Birthday”*
**Material Quality**6%
*“is light weight material”*
**Print Quality**3%
*“Print is okay”*
**Color**3%
*“Color is okay”*
**Warmth**3%
*“keeps you cooler”*
**Quick Drying**3%
*“The material is dry fit”*
### **What buyers complain about **
**Durability**31%
*“Falls apart”*
**Size-Overall**19%
*“runs really small”*
**Quality-Overall**19%
*“Just made cheaply”*
**Color**13%
*“The colors are no longer rich and vivid”*
**Defective Material/Parts**13%
*“The earrings arrived broken”*
### **Top return reasons **
**Size-Overall**48%
**Length**18%
**Color**6%
**Material Quality**4%
**Value For Money**3%
**Sleeve Fit**3%
**Chest Fit**2%
**Advertised Vs Actual Product**2%
**Arm Fit**1%
**Functionality-Overall**1%
## **Common questions**
- **Is tampa bay lightning profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 53 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -49.2%. Flapen's verdict: Skip it (39/100).
- **How competitive is the tampa bay lightning niche?**
- 16 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in tampa bay lightning?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.1%.
- **When does demand for tampa bay lightning peak?**
- Demand peaks in Apr–Nov–Dec; the busiest month runs 9.5× the quietest.
- **What does it cost to enter the tampa bay lightning niche?**
- Listings span $8.29–$73.80; the average listing price is $28.53 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.
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