---
title: "Tailgate — $448K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/tailgate"
last_updated: "2026-08-11T17:39:31.374Z"
locale: en
meta:
description: "Niche score 39/100 · $448K/yr market · 614K searches/yr · $81.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $448K/yr market · 614K searches/yr · $81.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tailgate — $448K/yr Amazon US Niche (2026) - Flapen"
---
# **tailgate**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 58Growth 33Conversion 11Competition 15Returns 68Price range 44Avg price 82Brand share 31Review moat 38Quality gap 38
**Avg price**
**Great****$81.95**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$448K**
$448K/yr · 614K searches
**Price range**
**Okay****$11.78–$205.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,695.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, tailgate is a $448K/yr Amazon United States market (614K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tailgate market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$492K–$656K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**10%**
- GoPong56% - ropoda16% - Dakine6% - Tailgating Pros5% - Hagon PRO4% - FANGSUN4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.
7K5KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/tailgate/trend)
## **Top tailgate search terms**
- **tailgate**120K/yr-21.8%0.0% conv. - **tailgate essentials**212K/yr+6.0%0.1% conv. - **tailgating**49K/yr+86.4%0.0% conv. - **tailgating accessories**25K/yr+33.1%0.0% conv. - **tail gate**22K/yr-16.7%0.0% conv. - **tailgate accessories**18K/yr+30.1%0.0% conv. - **truck beds & tailgates**10K/yr-11.3%0.0% conv. - **truck tailgate**9K/yr+2.1%0.1% conv. - **football tailgate essentials**27K/yr+63.9%0.1% conv. - **tailgate must haves**8K/yr+124.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/tailgate/search-terms)
## **Top tailgate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$45K20%$90K30%$134K40%$179K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GoPong 8 Foot Portable Beer Pong / Tailgate Tables (Black Football American Flag or Custom Dry Erase)**GoPong**$94.29**4.6★4,060 rev](https://www.amazon.com/dp/B003XNWN3S) [2**GoPong 8 Foot Portable Beer Pong / Tailgate Tables (Green Football American Flag or Custom Dry Erase)**GoPong**$94.10**4.6★4,060 rev](https://www.amazon.com/dp/B005DD6ZH6) [3**ROPODA Portable Cornhole Board Set 24 x 16 in Corn Hole Games for Adults with 8 Bean Bags Lightweight Aluminum Alloy Edging Cornhole Set for Outdoor GamesBeach and Tailgates.**ropoda**$46.11**4.4★325 rev](https://www.amazon.com/dp/B0DQWHDGTC) [4**Dakine Tailgate Surf Pad - Black**Dakine**$49.88**4.8★429 rev](https://www.amazon.com/dp/B084DB52R8) [5**Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)**Hagon PRO**$11.78**4.5★18,192 rev](https://www.amazon.com/dp/B076ZHMR3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROPODA Portable Cornhole Board Set 24 x 16 in Corn Hole Games for Adults with 8 Bean Bags Lightweight Aluminum Alloy Edging Cornhole Set for Outdoor GamesBeach and Tailgates.**ropoda**$46.11**325 rev1y ago](https://www.amazon.com/dp/B0DQWHDGTC) [**Titanker Small Camping Table Foldable 2ft Folding Picnic Table with Side Racks & Net Folding Camp Table Portable Beach Table Car Camping Essentials Sturdy Light Aluminum Gift for Father Husband**Titanker**$34.62**494 rev2y ago](https://www.amazon.com/dp/B0CQYJV24G) [**Tailgating Pros 4x2 Regulation Cornhole Boards Flag Set- Includes 8 Bean Bags Carrying Cases and Score Keeper - Optional LED Lights**Tailgating Pros**$205.49**28 rev3y ago](https://www.amazon.com/dp/B0BB4DQST2) [**FANGSUN Large Grill and Picnic Caddy with Paper Towel Holder BBQ Organizer for Utensils Plates Condiments Collapsible & Easy-Carry Griddle Caddy Must-Haves for Outdoor Camper Travel Car RV**FANGSUN**$26.01**523 rev4y ago](https://www.amazon.com/dp/B09X2NCGRP) [**Tailgating Pros American Themed Cornhole Board Set - Official Regulation Size 4x2 Corn Hole Toss Game w/Set of 8 Bean Bags and Carrying Case - Outdoor Tailgate Yard Game**Tailgating Pros**$188.31**553 rev4y ago](https://www.amazon.com/dp/B09LWT2JVW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dakine Tailgate Surf Pad - Black**Dakine**$49.88**4.8★**▲ 163%**](https://www.amazon.com/dp/B084DB52R8) [**Tailgating Pros 4x2 Regulation Cornhole Boards Flag Set- Includes 8 Bean Bags Carrying Cases and Score Keeper - Optional LED Lights**Tailgating Pros**$205.49**4.3★**▲ 162%**](https://www.amazon.com/dp/B0BB4DQST2) [**Tailgating Pros American Themed Cornhole Board Set - Official Regulation Size 4x2 Corn Hole Toss Game w/Set of 8 Bean Bags and Carrying Case - Outdoor Tailgate Yard Game**Tailgating Pros**$188.31**4.6★**▲ 155%**](https://www.amazon.com/dp/B09LWT2JVW) [**GoPong 8 Foot Portable Beer Pong / Tailgate Tables (Black Football American Flag or Custom Dry Erase)**GoPong**$94.29**4.6★**▲ 149%**](https://www.amazon.com/dp/B003XNWN3S) [**ROPODA Portable Cornhole Board Set 24 x 16 in Corn Hole Games for Adults with 8 Bean Bags Lightweight Aluminum Alloy Edging Cornhole Set for Outdoor GamesBeach and Tailgates.**ropoda**$46.11**4.4★**▲ 143%**](https://www.amazon.com/dp/B0DQWHDGTC)
**~~View all trending →~~**
## **What buyers say about tailgate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“The included bean bags are great quality”*
**Ease Of Use**14%
*“Convenient purchase”*
**Size-Overall**10%
*“Fits perfect”*
**Value For Money**8%
*“It was totally worth it”*
**Fun/Entertainment Experience**7%
*“One of the Best Family Fun Purchases”*
**Moist/Dry**4%
*“Keep you dry”*
**Durability**3%
*“durable”*
**Weight Light**3%
*“it doesnt weight much”*
**Thickness**3%
*“These seem to be thicker than most disposable ones which is nice”*
**Warmth**3%
*“I noticed the ponchos kept me a bit warmer”*
### **What buyers complain about **
**Size-Overall**18%
*“One thing I didnt love was that the arm part is too short”*
**Thickness**15%
*“Sandwich bags are thicker”*
**Strength**14%
*“Its okay, a bit flimsy”*
**Quality-Overall**12%
*“Very cheaply made”*
**Material Quality**10%
*“Cheap plastic”*
**Durability**10%
*“Broke in half the first time using”*
**Arm Fit**5%
*“Terrible no arm holes”*
**Water Resistance**3%
*“I would not suggest using them if you know the rain will last long”*
### **Top return reasons **
**Size-Overall**27%
**Thin**18%
**Value For Money**13%
**Advertised Vs Actual Product**9%
**Material Quality**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Strength**3%
**Length**2%
**Thickness**2%
## **Common questions**
- **Is tailgate profitable to sell on Amazon United States?**
- The niche generates $448K/yr across 12 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the tailgate niche?**
- 10 brands and 30 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in tailgate?**
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 2.3%.
- **When does demand for tailgate peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tailgate niche?**
- Listings span $11.78–$205.49; the average listing price is $81.95 (sweet spot $15–$100). The average incumbent carries 2,696 reviews — the moat a new listing must climb.
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