---
title: "Search terms — swim cap - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/swim-cap/search-terms"
last_updated: "2026-08-10T16:20:11.347Z"
locale: en
meta:
  description: "Niche score 63/100 · $2.8M/yr market · 3.4M searches/yr · $12.62 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $2.8M/yr market · 3.4M searches/yr · $12.62 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — swim cap - Flapen"
---

# **swim cap**

**Launch it**

A $2.8M/yr market growing +77.1% this quarter with returns at 4.8% — clears our launch bar.

Market size 96Growth 82Conversion 72Competition 56Returns 27Price range 49Avg price 55Brand share 34Review moat 21Quality gap 82

**Market size**

**Incredible****$2.8M**

$2.8M/yr · 3.4M searches

**Growth**

**Great****+77.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.62**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.69–$24.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.8%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****11,206.04**

avg incumbent reviews — the moat a new listing must climb

## Search terms