---
title: "Swat Costume Men — $24K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/swat-costume-men"
last_updated: "2026-08-11T12:32:42.704Z"
locale: en
meta:
description: "Niche score 39/100 · $24K/yr market · 109K searches/yr · $35.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $24K/yr market · 109K searches/yr · $35.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Swat Costume Men — $24K/yr Amazon US Niche (2026) - Flapen"
---
# **swat costume men**
**Skip it**
A small market ($24K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 17Conversion 8Competition 48Returns 19Price range 76Avg price 95Brand share 79Review moat 59Quality gap 62
**Avg price**
**Incredible****$35.10**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$12.25–$123.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,155.71**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$24K**
$24K/yr · 109K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, swat costume men is a $24K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **swat costume men market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$35K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#2,570**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **76%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**56%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**39%**
- A-SAFETY21% - VPZenar14% - Rubies9% - Beipegin9% - Fun Costumes5% - AYKRM4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 142.5×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/swat-costume-men/trend)
## **Top swat costume men search terms**
- **swat costume men**41K/yr-8.8%0.4% conv. - **swat costume adult**52K/yr-30.6%0.4% conv. - **swat costume for men**7K/yr+11.7%0.7% conv. - **mens swat costume**7K/yr-32.0%0.7% conv. - **swat costume adult men**2K/yr-18.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/swat-costume-men/search-terms)
## **Top swat costume men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A-SAFETY Mens Black SWAT Design Long Sleeve Crew Neck Shirt (L Workwear)**A-SAFETY**$17.71**3.7★57 rev](https://www.amazon.com/dp/B0F1Y4CLSK) [2**VPZenar Airsoft Tactical Vest with Mesh Detachable Holster and Belt Black Lightweight Sports Training Plate Includes Cap Gloves Balaclava**VPZenar**$37.99**4.2★71 rev](https://www.amazon.com/dp/B0D9TRY8YC) [3**Rubies S.W.A.T. Zip Up Vest for Adults Mens One Size Black**Rubies**$31.33**4.0★53 rev](https://www.amazon.com/dp/B00BFWBFMY) [4**Beipegin 4pcs FBI Costume Men Women FBI Agent Costume Include Vest Hat Badge and Police Sunglasses for Roleplay Halloween Party**Beipegin**$26.70**4.0★13 rev](https://www.amazon.com/dp/B0GJ6FMQGC) [5**AYKRM Large SWAT Team Police Uniform T-Shirt**AYKRM**$20.07**4.4★99 rev](https://www.amazon.com/dp/B0DZPDJYX7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YYPLIAN 4 PCS Police Costume Accessories Cop Hat with Badge Sunglasses Handcuffs Swat Gear for Adults Men Women Halloween Cosplay (Swat Hat Set)**YYPLIAN**$18.70**2 rev3mo ago](https://www.amazon.com/dp/B0GV3QRPSN) [**Beipegin 4pcs FBI Costume Men Women FBI Agent Costume Include Vest Hat Badge and Police Sunglasses for Roleplay Halloween Party**Beipegin**$26.70**13 rev6mo ago](https://www.amazon.com/dp/B0GJ6FMQGC) [**13FA SWAT Mens Performance Duty Shirt Lightweight Breathable Stretch Uniform Moisture-Wicking Durable Fit Green/Black- XL**13Fifty**$38.00**0 rev8mo ago](https://www.amazon.com/dp/B0G24W34X2) [**EMORBALS 2 Pack Swat Costume Accessory Set - Swat Patch for Vest Jacket 10 x 3.5&5 x 1.75(Black)**EMORBALS**$20.78**101 rev1y ago](https://www.amazon.com/dp/B0FGNSPY2K) [**SANYETS Tactical Uniform Combat Long Sleeve Shirt and Pants Cap Gloves Balaclava Set Airsoft Suit Military Gear Amy Clothes for Men(L Black)**SANYETS**$53.92**173 rev1y ago](https://www.amazon.com/dp/B0F8NPTM3K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YYPLIAN 4 PCS Police Costume Accessories Cop Hat with Badge Sunglasses Handcuffs Swat Gear for Adults Men Women Halloween Cosplay (Swat Hat Set)**YYPLIAN**$18.70**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GV3QRPSN) [**First Mfg Co - Commando - Mens Swat Style Leather Motorcycle Vest For Men with Adjustable Side Panels Zipper Front Vest**First Mfg Co**$123.97**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0051AIFOM) [**Beipegin 4pcs FBI Costume Men Women FBI Agent Costume Include Vest Hat Badge and Police Sunglasses for Roleplay Halloween Party**Beipegin**$26.70**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0GJ6FMQGC) [**13FA SWAT Mens Performance Duty Shirt Lightweight Breathable Stretch Uniform Moisture-Wicking Durable Fit Green/Black- XL**13Fifty**$38.00**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G24W34X2) [**VPZenar Airsoft Tactical Vest with Mesh Detachable Holster and Belt Black Lightweight Sports Training Plate Includes Cap Gloves Balaclava**VPZenar**$37.99**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0D9TRY8YC)
**~~View all trending →~~**
## **What buyers say about swat costume men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“The hat is pretty good quality”*
**Size-Overall**9%
*“Good Fit”*
**Material Quality**6%
*“- The material is very breathable”*
**Durability**6%
*“They feel durable”*
**Value For Money**6%
*“Love it worth they money”*
**Adjustability/Rotatability/Reclining**5%
*“Highly adjustable”*
**Advertised Vs Actual Product**4%
*“Exactly as described”*
**Comfort-Overall**4%
*“Soft & comfy”*
**Breathability**3%
*“He said its comfortable and breathable”*
**Protection**3%
*“a off-road protection piece especially for the low price 5 stars”*
### **What buyers complain about **
**Size-Overall**25%
*“Pods do not fit”*
**Thickness**8%
*“Thin”*
**Advertised Vs Actual Product**7%
*“Did not resembled the picture”*
**Strap/String Quality**7%
*“Had to do some adjustments on the shoulder straps. too long”*
**Product Condition**5%
*“I can only assume that it WASN'T new before it was shipped out to me”*
**Color**4%
*“Wrong color”*
**Material Quality**4%
*“Coarce material, very blousy, loose fitting”*
**Durability**2%
*“In only a month, my zipper failed”*
**Quality-Overall**2%
*“Cheap Garbage”*
**Instructions/User Manual/Troubleshooting**2%
*“how they work as it came without instructions”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**8%
**Color**5%
**Material Quality**5%
**Length**4%
**Quality-Overall**2%
**Shape/Style**2%
**Defective Material/Parts**2%
**Value For Money**2%
**Functionality-Overall**1%
## **Common questions**
- **Is swat costume men profitable to sell on Amazon United States?**
- The niche generates $24K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the swat costume men niche?**
- 20 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in swat costume men?**
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 6.7% — above our launch gate.
- **When does demand for swat costume men peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 142.5× the quietest.
- **What does it cost to enter the swat costume men niche?**
- Listings span $12.25–$123.97; the average listing price is $35.10 (sweet spot $15–$100). The average incumbent carries 1,156 reviews — the moat a new listing must climb.
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