---
title: "Super Bowl Games — $112K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/super-bowl-games"
last_updated: "2026-08-11T13:22:14.031Z"
locale: en
meta:
description: "Niche score 51/100 · $112K/yr market · 84K searches/yr · $37.33 avg price. Soft demand (-62.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $112K/yr market · 84K searches/yr · $37.33 avg price. Soft demand (-62.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Super Bowl Games — $112K/yr Amazon US Niche (2026) - Flapen"
---
# **super bowl games**
**Worth a look**
Shows a sweet-spot price point ($37.33 avg), but soft demand (-62.1% this quarter) keeps it on the watch list.
Market size 27Growth 0Conversion 45Competition 82Returns 54Price range 41Avg price 95Brand share 91Review moat 67Quality gap 53
**Avg price**
**Incredible****$37.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Review moat**
**Good****810.48**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.46–$214.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$112K**
$112K/yr · 84K searches
**Growth**
**Bad****-62.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, super bowl games is a $112K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Feb–Sep–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **super bowl games market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$93K–$112K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#647**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**44%**
Top 20: 81%
**Top-5 click share**
**33%**
Top 20: 71%
**Open market**
**52%**
- Masterpieces21% - Hasbro Gaming9% - Best Choice Products5% - GoSports5% - SWOOC4% - Hxezoc4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -62.1% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Sep, Dec · busiest ÷ quietest = 12.8×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/super-bowl-games/trend)
## **Top super bowl games search terms**
- **football party games**29K/yr-77.6%1.1% conv. - **sports board games**15K/yr-9.9%2.3% conv. - **nfl board games**18K/yr-40.9%2.0% conv. - **football games for party**17K/yr-71.4%1.3% conv. - **football arcade game**5K/yr-19.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/super-bowl-games/search-terms)
## **Top super bowl games products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$9K12%$13K16%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Masterpieces NFL Game Day: The Ultimate Football Board Game Officially Licensed with All 32 Teams Ages 9+ 2-4 Players Fun for Family Game Night or Parties**Masterpieces**$39.90**4.6★71 rev](https://www.amazon.com/dp/B0DN24ZBLZ) [2**Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games**Hasbro Gaming**$22.77**4.7★749 rev](https://www.amazon.com/dp/B0DVMFL53S) [3**Best Choice Products Large 54 Inch Full-Size Foosball Table for Home Game Room - Includes 2 Balls 2 Cup Holders - Arcade**Best Choice Products**$214.02**4.4★199 rev](https://www.amazon.com/dp/B0G2CTJNZ1) [4**Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult**SWOOC**$148.10**4.1★380 rev](https://www.amazon.com/dp/B08F1YCX1W) [5**Hxezoc Pin The Football On The Goalpost Game With 36 Pcs Football Stickers Large Football Party Games Poster for Kids Birthday Party Carnival Party Decoration Supplies**Hxezoc**$5.46**4.4★83 rev](https://www.amazon.com/dp/B0CQ1SY8BD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tecmo Bowl Classic Football Board Game for 2 Players Ages 8+ - Call the Plays and Score Big!**Buffalo Games**$14.78**0 rev6mo ago](https://www.amazon.com/dp/B0GF9ZH6RW) [**Best Choice Products Large 54 Inch Full-Size Foosball Table for Home Game Room - Includes 2 Balls 2 Cup Holders - Arcade**Best Choice Products**$214.02**199 rev8mo ago](https://www.amazon.com/dp/B0G2CTJNZ1) [**Atiloy Football Party Games for Kids Pin the Football Goalpost Game Post with 24 Stickers Large Party Game Sticker for Classroom School Family Sports Theme Event Decorations Supplies**Atiloy**$5.68**56 rev8mo ago](https://www.amazon.com/dp/B0G1G9C4KW) [**Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games**Hasbro Gaming**$22.77**749 rev10mo ago](https://www.amazon.com/dp/B0DVMFL53S) [**Dude Perfect Board Game with Soccer Add On; Action Packed Sports Challenges for Competitive Kids and Families | Perfect for Family Game Night; 2 to 5 Players; Ages 4 and up**Dude Perfect**$38.23**539 rev1y ago](https://www.amazon.com/dp/B0DZK23NQL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Best Choice Products Large 54 Inch Full-Size Foosball Table for Home Game Room - Includes 2 Balls 2 Cup Holders - Arcade**Best Choice Products**$214.02**4.4★**▲ 870%**](https://www.amazon.com/dp/B0G2CTJNZ1) [**Tecmo Bowl Classic Football Board Game for 2 Players Ages 8+ - Call the Plays and Score Big!**Buffalo Games**$14.78**0.0★**▲ 870%**](https://www.amazon.com/dp/B0GF9ZH6RW) [**Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult**SWOOC**$148.10**4.1★**▲ 524%**](https://www.amazon.com/dp/B08F1YCX1W) [**QB54 - The Ultimate Football Yard Game Set Outdoor Football Toss for Tailgating Backyard Beach Park Tournaments Sports Training Score Touchdowns Kick Field Goals (Navy Blue)**QB54**$186.79**4.3★**▲ 424%**](https://www.amazon.com/dp/B09GBMPBPS) [**Baseball Gifts for Boys 8-12 Baseball Board Games for Kids and Adults with Dice Tokens & Score Pad Fun Indoor Game with Basic and Advanced Play Family Friendly Sports Board Game for All Ages**Grandma Smiley's**$29.24**4.6★**▲ 282%**](https://www.amazon.com/dp/B00NVAY1QU)
**~~View all trending →~~**
## **What buyers say about super bowl games**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**52%
*“Very engaging”*
**Quality-Overall**7%
*“Great quality and easy to set up and use”*
**Gifting Purpose**7%
*“Christmas gift”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**4%
*“Money well spent”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**3%
*“Durable”*
**Inflation/Deflation**2%
*“Did not deflate at all”*
**Size-Overall**2%
*“Footballs are perfect size for them”*
**Assembly/Installation**1%
*“Easy to assemble”*
### **What buyers complain about **
**Inflation/Deflation**12%
*“Deflated quickly”*
**Size-Overall**12%
*“The letters are tiny”*
**Quality-Overall**10%
*“Cheap quality”*
**Durability**8%
*“keeps coming apart”*
**Advertised Vs Actual Product**7%
*“Deceptive Advertising”*
**Value For Money**6%
*“Not great - overpriced”*
**Instructions/User Manual/Troubleshooting**5%
*“Unusable, inadequate instructions”*
**Strength**4%
*“Not Sturdy”*
**Fun/Entertainment Experience**3%
*“Cheap fun, BUT it didnt survive the beating it took from a dozen middle school boys”*
**Gifting Purpose**3%
*“Duplicate gift”*
### **Top return reasons **
**Size-Overall**22%
**Inflation/Deflation**11%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**9%
**Value For Money**8%
**Functionality-Overall**6%
**Gifting Purpose**5%
**Product Condition**4%
**Material Quality**3%
**Leak-Proof**3%
## **Common questions**
- **Is super bowl games profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 50 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -62.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the super bowl games niche?**
- 38 brands and 119 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in super bowl games?**
- Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Quality-Overall. The return rate is 2.9%.
- **When does demand for super bowl games peak?**
- Demand peaks in Feb–Sep–Dec; the busiest month runs 12.8× the quietest.
- **What does it cost to enter the super bowl games niche?**
- Listings span $5.46–$214.02; the average listing price is $37.33 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.
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