---
title: "Search terms — sup - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/sup/search-terms"
last_updated: "2026-08-05T18:42:27.988Z"
locale: en
meta:
  description: "Niche score 59/100 · $19.8M/yr market · 16.9M searches/yr · $167.69 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $19.8M/yr market · 16.9M searches/yr · $167.69 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — sup - Flapen"
---

# **sup**

**Launch it**

A $19.8M/yr market growing +128.3% this quarter with returns at 1.6% — clears our launch bar.

Market size 100Growth 95Conversion 9Competition 66Returns 83Price range 0Avg price 52Brand share 35Review moat 24Quality gap 30

**Market size**

**Incredible****$19.8M**

$19.8M/yr · 16.9M searches

**Growth**

**Incredible****+128.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$167.69**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,139.37**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$106.29–$253.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms