---
title: "Straw Mat — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/sports-outdoors/straw-mat"
last_updated: "2026-07-22T20:52:58.209Z"
locale: en
meta:
description: "Niche score 62/100 · $23K/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $23K/yr market · 99K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Straw Mat — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **straw mat**
**Worth a look**
Shows a sweet-spot price point ($27.54 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 88Conversion 11Competition 82Returns 50Price range 90Avg price 95Brand share 93Review moat 47Quality gap 92
**Avg price**
**Incredible****$27.54**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$8.90–$99.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+91.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Returns**
**Okay****3.0%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****1,799.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$23K**
$23K/yr · 99K searches
According to Flapen's Amazon United States niche tracking, straw mat is a $23K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **straw mat market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$41K**
- units × avg price
- **Launch success**
- **8%**
- 1 of 12 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#993**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **76%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**42%**
Top 20: 88%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**53%**
- LFH Home Private Limited12% - Homiegear8% - Qunclay8% - Stansport7% - Mats6% - UCandy6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +91.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/sports-outdoors/straw-mat/trend)
## **Top straw mat search terms**
- **straw mat**37K/yr+73.2%0.8% conv. - **straw beach mat**25K/yr+138.5%1.6% conv. - **bamboo beach mat**13K/yr+147.0%1.3% conv. - **indian mat**8K/yr+17.9%0.3% conv. - **straw mats**6K/yr+60.6%0.7% conv. - **bamboo beach mat roll up**5K/yr+77.4%1.5% conv. - **beach mat bamboo**3K/yr+89.6%0.8% conv. - **straw mats for the floor**501/yr+356.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/sports-outdoors/straw-mat/search-terms)
## **Top straw mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6936%$1K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted
All 51 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LFH Home Handmade Straw Yoga Mat For Exercise Workout Fitness - Perfect Heavy Quality Eco Friendly Natural Straw Reversible Yoga Mats for Men & Women - 72x24 Inch (White)**LFH Home Private Limited**$48.00**4.3★15 rev](https://www.amazon.com/dp/B0CZ48F86K) [2**Homiegear Beach Classic Straw Beach Mat - Quick-Drying Rollable Outdoor Mats for Summer Camping Yoga Picnic Sunbathing - Portable Water-Repellant - Protection Against Sand Dirt - 24 x 72 Inch**Homiegear**$12.31**3.3★19 rev](https://www.amazon.com/dp/B00Y3V0HEG) [3**Pacific Play Tents Stansport 507-50 Tatami Straw Ground Mat Blue 60 L x 78 W**Stansport**$19.20**4.1★1,123 rev](https://www.amazon.com/dp/B0067MMAY4) [4**Sibosen 4 Packs Straw Beach Mat 20 * 70 inch Waterproof Non Slip Straw Mat Foldable Lightweight Picnic Mat for Camping Sunbathing Picnic Floor Yoga**Sibosen**$30.32**3.8★8 rev](https://www.amazon.com/dp/B0DTDY2ZZ8) [5**Camco Handy Mat with Strap - Perfect for Picnics Beaches RV and Outings - Green/Turquoise - 60 x 78 (42806)**Camco**$22.49**4.7★8,397 rev](https://www.amazon.com/dp/B017XLIDHK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UCandy 31.5 x70 Straw Beach Mat Waterproof & Heat Insulation Straw Mat Foldable Lightweight Picnic Mat with Trim for Camping Sunbathing Floor Yoga Outdoor Activities**UCandy**$25.43**0 rev3mo ago](https://www.amazon.com/dp/B0GWHDYYK2) [**U0U 70x31.5inch Straw Beach Mat with Heat Insulation Aluminum Film Foldable Breathable Natural Straw Mat for Insulate Beach Heat and Beach Picnic Camping Tent Crawling Yoga (Blue 70x31.5inch/2pcs)**U0U**$25.61**1 rev3mo ago](https://www.amazon.com/dp/B0GWGSGR4M) [**UCandy 4 Packs Natural Straw Beach Mat 31.5 x 70 Waterproof Foldable Lightweight Picnic Mat with Trim for Camping Sunbathing Floor Yoga Outdoor Activities**UCandy**$36.74**0 rev3mo ago](https://www.amazon.com/dp/B0GWH8ZQJG) [**BOUTICOL 4 Pack Natural Straw Beach Mat Multi-Purpose Non Slip Foldable Beach Mat with Trim and Portable Handle for Summer Tanning Camping Picnics Floor Yoga Festivals Outdoor Activities**BOUTICOL**$29.44**3 rev3mo ago](https://www.amazon.com/dp/B0GTL2T8DJ) [**HFYZZ 4 Packs Straw Beach Mat Multi-Purpose Non Slip Foldable Beach Mat with Trim and Portable Handle for Tanning Camping Picnics Floor Yoga Festivals Outdoor Activities**HFYZZ**$30.42**0 rev4mo ago](https://www.amazon.com/dp/B0GT8C3PZ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Generic Kusa Asan Pooja Mat for Sitting Kusha Grass Madurkathi Aasana 19x19 Inches Pack of 1**Generic**$12.42**3.5★**▲ 128%**](https://www.amazon.com/dp/B0DFD71V3G) [**Conderyang 4 Packs Straw Beach Mat**Conderyang**$33.57**5.0★**▲ 125%**](https://www.amazon.com/dp/B0GR8ZR77T) [**Conderyang 2 Packs Straw Beach Mat**Conderyang**$20.70**5.0★**▲ 125%**](https://www.amazon.com/dp/B0GR8M7HZG) [**BOUTICOL 4 Pack Natural Straw Beach Mat Multi-Purpose Non Slip Foldable Beach Mat with Trim and Portable Handle for Summer Tanning Camping Picnics Floor Yoga Festivals Outdoor Activities**BOUTICOL**$29.44**2.7★**▲ 125%**](https://www.amazon.com/dp/B0GTL2T8DJ) [**UCandy 31.5 x70 Straw Beach Mat Waterproof & Heat Insulation Straw Mat Foldable Lightweight Picnic Mat with Trim for Camping Sunbathing Floor Yoga Outdoor Activities**UCandy**$25.43**0.0★**▲ 125%**](https://www.amazon.com/dp/B0GWHDYYK2)
**~~View all trending →~~**
## **What buyers say about straw mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Seems well made”*
**Value For Money**10%
*“Great value”*
**Size-Overall**8%
*“Fits perfectly”*
**Advertised Vs Actual Product**7%
*“Exactly what I needed”*
**Ease Of Cleaning**7%
*“Easy to sweep or rinse off”*
**Weight Light**6%
*“So lightweight and comes with a case too”*
**Durability**5%
*“Very durable”*
**Color**5%
*“Colors are nice”*
**Design-Overall**4%
*“The design is beautiful”*
**Suitable For Outdoor**3%
*“Great for outside patio”*
### **What buyers complain about **
**Quality-Overall**20%
*“Bad quality”*
**Material Quality**12%
*“very light weight material”*
**Durability**6%
*“Broke apart on first use”*
**Thickness**6%
*“No, it wasnt as thick as what was shown in the product photo,”*
**Size-Overall**6%
*“Its HUGE”*
**Strength**5%
*“To thin”*
**Advertised Vs Actual Product**5%
*“Misleading”*
**Value For Money**3%
*“overpriced for what it is”*
**Weight Light**3%
*“Its lighter than pictured”*
**Flatness**3%
*“Doesnt lay flat”*
### **Top return reasons **
**Size-Overall**33%
**Material Quality**22%
**Color**9%
**Quality-Overall**7%
**Advertised Vs Actual Product**7%
**Thin**4%
**Value For Money**3%
**Weight Light**2%
**Thickness**2%
**Strength**2%
## **Common questions**
- **Is straw mat profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 51 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +91.9%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the straw mat niche?**
- 34 brands and 83 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in straw mat?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 3.0%.
- **When does demand for straw mat peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the straw mat niche?**
- Listings span $8.90–$99.06; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 1,799 reviews — the moat a new listing must climb.
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